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Advanced news writing

This comprehensive advanced news writing e-learning course from ContentETC builds on the foundations of basic news writing, exploring the many options and challenges encountered when writing and presenting news items.  Our interactive online course covers in depth all the theory and practice of advanced news writing. 

quote"Thanks for your feedback - I found both this and the online section to be very useful.  I imagine I'll be signing on to another course soon, so until then!"

Suitable for:

Writers with some experience of producing news content, who now really want to stretch their skills and learn all the secrets of the seasoned news professionals.  The perfect follow-up to our News writing e-learning course.

You will learn:

  • How to manage complex news stories and divergent sources
  • How to efficiently handle news flow for the 24/7 audience
  • How to write the most attention grabbing introductions
  • The structural techniques behind the best news stories
  • How to manage one-off stories and extended news coverage
  • The essential writing tricks and tips to streamline your writing
...and much more.
 
 What the advanced news writer needs to do
 Selecting from a wider range of introductions
 Developing a more advanced structure for the body of the news story
 Handling more complex stories from multiple sources
 Crafting news for different places in the stream of media
 Intros
 Identifying what's good and bad in intros
 Playing with the intro to create variety
 The 6 intro options
 Grab
 Anecdotal
 Slow burn and explode
 Connection
 Description
 Quote
 Structure
 Identifying what's good and bad in structure
  Playing with the structure
 
 Breaking up the blocks
 Pulling the reader through with easy flowing copy
 Using transitions
 Building links between sentences and paragraphs
 Object transitions
 Narrative flow transitions
 Fact transition
 Stories in different parts of the news stream
 24/7 news
 Keeping it updated
 Keeping it fresh
 Looking for the new angle
 Adding with reporting, links, maps, pix, comment pieces etc
  
  
  
  
  
  
.

Exercises and quizzes

 To check your understanding of the theory, during the e-learning course you will be quizzed on how to handle a developing news story.
.

Top tips and checklists

 Handy tips and checklists at key stages of the course.  These cover vital topics including: using the different types of intro; advanced structure and news in different parts of the media stream.
.Feedback from the trainer
 

Our expert trainers are here to provide you with invaluable one-to-one feedback on your progress.  Email your work and the trainer will supply you with individual guidance, comments and practical suggestions.  Then once you've improved your work, the trainer will appraise your revised content and provide a second set of constructive comments.  This unique feedback really brings your e-learning to life and makes sure you have truly grasped - and applied - all the key principles.  

  

Timing: You can dip in and out of this e-learning course as often as you like.  It should take you approximately 1.5-2 hours in total to complete. You can work at your own pace and go back at any times, to any part of the course.

If you have any queries, we’d be delighted to help, just email us.

Please note that this e-learning course is intended for speakers of English.

Price

Advanced news writing is £99 + VAT per user* which gives you full unlimited access to the course for one month.

To add personal one-to-one trainer feedback to the course, the total price becomes just £150 + VAT.

If you feel you need feedback at a later stage, you can request it then.

* Discounted rates for multiple users are available.  The discount applies to this course or a mix of e-learning courses.

Interested?

You can:

. Buy this e-learning course now

. Try e-learning before you buy

. Meet the trainer, Richard Sharpe 

. Email us to buy this e-learning course or discuss bringing it into your company for multiple e-learning users

. Find out more information on tailored face-to-face training

About us

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We provide training for print or digital content, tailored to our clients' specific needs. Delivered through face-to-face training or via e-learning, or a combination of the two. This gives you a totally flexible approach to your learning and development, both in content and delivery.

Click through to etc-online.co.uk for more detailed information on who we are and how we work; call us on 01428 644123 or download our brochureRead more...

Training Consultants

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Learn direct from the best in the industry.  Our tutors, trainers and writing specialists are all experts in their field, and work with Europe's leading media owners, publishers and content providers to improve skills, efficiency and creativity.  With e-learning you gain their invaluable insight and the very latest techniques at a fraction of the cost of traditional training programmes.  Read more...

Contact us

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Please let us know if you want to learn more about e-learning or tailored training for print media and digital content, PR and corporate communications.

You can call us on 01428 644123, or email us to discuss your needs in more detail.

Affiliates & partners

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ETC is pleased to work with and recommend a growing number of carefully selected partners.  Meet our partners here...

Creating content

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We have a large pool of expert talent available to create high quality content for your print or digital projects.

Our award-winning writers can help you create web content, online communication or persuasive marketing copy.  Read more...