What our clients say about us:
  •   "Thank you for your lovely compliments, great advice and constructive feedback. I've not only...
  •   "I recently completed the 'Writing great features' course online. I found the course very in...
  •   "Thanks so much for your feedback, it really is so so valuable." ...
  •   "I thought it was an incredibly useful and insightful course. My knowledge and awareness have...
  •   "The trainer was excellent ....very useful and enjoyable." ...
  •   "Interactive and interesting." ...
  •   "I've just completed your online ContentETC module on review and test writing. It's definitel...
  •   "Thanks for going above and beyond with this. Really enjoyed getting the feedback and I recog...
  •   "Thank you very much for your feedback. You’re spoiling me! I have very much enjoyed doing...
  •   "Thanks for the fabulous course! Attached is my feature for your first round of approvals an...
  •   "Thank you! Your feedback has made me beam with delight! Thanks so much for such an informa...
  •   "Thanks for taking the time to go through my feature. It’s much appreciated. I found your...
  •   "First let me say that I really enjoyed the e-learning course on Review and test writing. It...
  •   "Many thanks for that Piers, I really enjoyed it and found it very useful." ...
  •   "Thanks for your help and direction, much appreciated." ...
  •   "You folks are brilliant at what you do over at ContentEtc! Thanks for the feedback and glad...
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  •   "Thanks very much for your help and advice – you’ve provided an invaluable insight into t...
  •   "Thanks for getting back to me and for all your comments and advice throughout the course, re...
  •   "Thanks Margaret - I'm much more pleased with this now!  I really enjoyed the online course,...
  •   "Very easy. Intuitive, obvious, logical." ...
  •   "Everything was clear and easy to understand. And it had eye-catching graphics and all that."...
  •   "Overall, I thought it was very informative and surprisingly enjoyable." ...
  •   "The system was easy to use and dip in and out of. It's very useful to have summary checklist...
  •   "Both the news writing and the writing for the web courses were excellent." ...
  •   "I found the one-on-one approach very beneficial. Being able to complete the course at my own...
  •   "The sense of positive reinforcement was very welcome." ...
  •   "The exercises were cool." ...
  •   "I really enjoyed both courses and found the format a forum in which it was extremely easy to...
  •   "The course is logically laid out and the feedback is excellent." ...
  •   "Overall, the presentation and level of information I absorbed from the course was highly sat...
  •   "I found the course to be most instructive." ...
  •   "Excellent, very authoritative, yet friendly.  Understood the needs of journalists…" ...
  •   "Up to the usual high standard" ...
  •   "All of the feedback is incredibly positive." ...
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  •   "An invaluable course.  Extremely useful particularly in terms of practical tasks, interview...
  •   "Inspiring, understanding and very knowledgeable. So far, excellent."   ...
     
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Advanced review and test writing

This interactive e-learning course from ContentETC helps you to evaluate, reassess and optimise the content, effectiveness and current style of your reviews and group tests.  You will learn how to analyse and profile the evolving needs of your readers, and your expert tutor will suggest many practical ways to add impact, interest and value to your reviews. 

quote"Thank you very much, it was very helpful to someone like me who did a writing course and needed to brush up on the more intricate points of journalism."

Suitable for:

Reviews editors, section editors, site editors, senior writers and contributors; review writers with more than two years experience.  The perfect follow-up to our online Review and test writing training course.

You will learn:

  • How to build stronger relationships with your readers
  • The importance of establishing relevance, authority and trust
  • Top tips to improve your copy flow, language and tone of voice
  • How reviewing differs between digital and print media
  • From analysing examples created for a variety of media channels
  • The proven methods to add impact and real value to your writing
...and much more.
 
 Taking the review to your reader
 Thinking about your reader's needs and perspectives
 Allowing your own personality to feature in your writing
 Directly involving your reader in your review
 What's good and what's bad in intros
 Establishing and building authority and trust
 Putting it all into context
 The balance of creativity, opinion and information
 Writing for maximum interest
 Using your writing skills to really engage your reader
 Structuring your piece to pull the reader through
 Balancing sentence lengths; managing pace, flow and rhythm
 Using the right language at the right time
 
 Adding value
 Going the extra mile and making your review indispensable
 The value of the negative
 Enhancing your brand's position as an objective voice
 Review writing for the web
 What you need to do
 Inviting reader response
.

Top tips and checklists

 Handy tips and checklists at key stages of the course.  These cover vital topics including: being aware of self-indulgence; giving enough space to the subject of the review; remembering that less is more; watching out for legal issues; and how to keep superlatives and adjectives under control.
.Feedback from the trainer
 

Our expert trainers are here to provide you with invaluable one-to-one feedback on your progress.  Email your work and the trainer will supply you with individual guidance, comments and practical suggestions.  Then, once you've improved your work, the trainer will appraise your revised content and provide a second set of constructive comments.  This unique feedback really brings your e-learning to life and makes sure you have truly grasped - and applied - all of the key principles.

  

Timing: You can dip in and out of this e-learning course as often as you like.  It should take you approximately 40 minutes-1 hour in total to complete. You can work at your own pace and go back at any time, to any part of the course.

If you have any queries, we’d be delighted to help, just email us.

Please note that this e-learning course is intended for speakers of English.

Price

Advanced review and test writing is £99 + VAT per user* which gives you full unlimited access to the course for one month.

If you want to add personal one-to-one trainer feedback to the course, the price is £150 + VAT.

If you feel you need feedback at a later stage, you can request it then.

* Discounted rates for multiple users are available.  The discount applies to this course or a mix of e-learning courses.

Interested?

You can:

. Buy this e-learning course now

. Try e-learning before you buy

. Meet the trainer, Piers Ford

. Email us to buy this e-learning course or discuss bringing it into your company for multiple users

. Find out more information on tailored face-to-face training

10% off your first order!
Register now to receive your discount voucher.
Already purchased a course?

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About us

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We provide training for print or digital content, tailored to our clients' specific needs. Delivered through face-to-face training or via e-learning, or a combination of the two. This gives you a totally flexible approach to your learning and development, both in content and delivery.

Click through to etc-online.co.uk for more detailed information on who we are and how we work; call us on 01428 644123 or download our brochure.  Read more...

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Learn direct from the best in the industry.  Our tutors, trainers and writing specialists are all experts in their field, and work with Europe's leading media owners, publishers and content providers to improve skills, efficiency and creativity.  With e-learning you gain their invaluable insight and the very latest techniques at a fraction of the cost of traditional training programmes.  Read more...

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Please let us know if you want to learn more about e-learning or tailored training for print media and digital content, PR and corporate communications.

You can call us on 01428 644123, or email us to discuss your needs in more detail.

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