Advanced review and test writing

This interactive e-learning course from ContentETC helps you to evaluate, reassess and optimise the content, effectiveness and current style of your reviews and group tests. You will learn how to analyse and profile the evolving needs of your readers, and your expert tutor will suggest many practical ways to add impact, interest and value to your reviews.

"Thank you very much, it was very helpful to someone like me who did a writing course and needed to brush up on the more intricate points of journalism."

Suitable for:

Reviews editors, section editors, site editors, senior writers and contributors; review writers with more than two years experience. The perfect follow-up to our online Review and test writing training course.

You will learn:

How to build stronger relationships with your readers
The importance of establishing relevance, authority and trust
Top tips to improve your copy flow, language and tone of voice
How reviewing differs between digital and print media
From analysing examples created for a variety of media channels
The proven methods to add impact and real value to your writing

...and much more.

Looking for an in-company course?

Ask your tutor

The beauty of e-learning is that you can do it at a time and place to suit you. But you won't be alone!

Your trainer will talk you through the key points to improve your skills and knowledge, and at any time during your e-learning course, you can email your course tutor with any queries or comments.

	Course content includes
	Taking the review to your reader
	Thinking about your reader's needs and perspectives
	Allowing your own personality to feature in your writing
	Directly involving your reader in your review
	What's good and what's bad in intros
	Establishing and building authority and trust
	Putting it all into context
	The balance of creativity, opinion and information
	Writing for maximum interest
	Using your writing skills to really engage your reader
	Structuring your piece to pull the reader through
	Balancing sentence lengths; managing pace, flow and rhythm
	Using the right language at the right time


	Adding value
	Going the extra mile and making your review indispensable
	The value of the negative
	Enhancing your brand's position as an objective voice
	Review writing for the web
	What you need to do
	Inviting reader response

	Top tips and checklists
	Handy tips and checklists at key stages of the course. These cover vital topics including: being aware of self-indulgence; giving enough space to the subject of the review; remembering that less is more; watching out for legal issues; and how to keep superlatives and adjectives under control.
	Feedback from the trainer
	Our expert trainers are here to provide you with invaluable one-to-one feedback on your progress. Email your work and the trainer will supply you with individual guidance, comments and practical suggestions. Then, once you've improved your work, the trainer will appraise your revised content and provide a second set of constructive comments. This unique feedback really brings your e-learning to life and makes sure you have truly grasped - and applied - all of the key principles.

Timing: You can dip in and out of this e-learning course as often as you like. It should take you approximately 40 minutes-1 hour in total to complete. You can work at your own pace and go back at any time, to any part of the course.

If you have any queries, we’d be delighted to help, just email us.

Please note that this e-learning course is intended for speakers of English.