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Do you want to know how to set up a blog and be a proper blogger? This step-by-step interactive blogging e-learning course from ContentETC shows you everything you need to know about blogs, and how to create and manage your own blog productively, and even profitably. Our online blogging training guide will give you all the tools and top tips that you need for personal and business blogging. You'll learn what makes a top blogging site; why it's important to blog; how to create greate blog content; and how to maximise the positive impact it will have on your life, work or business. Buy this course today and within hours you'll be a professional blogger! Suitable for: Anyone who wants to create, manage and optimise a blog for professional, corporate, academic or personal use. A perfect companion to our Writing for the web and Search Engine Optimisation (SEO) courses. You will learn: - How to write and post your first blog using Blogger and WordPress
- The history of blogging and the growth of the blogosphere
- Why blogging is such a flexible and effective communication tool
- How blogging is useful for business as well as personal life
- The professional secrets of an effective blogging campaign
- How to create great blog content
- How to find and grow your blog audience
- About links, RSS feeds, tags and monetising your blog
- How micro-blogging works, using tools like Twitter and Facebook
- How to integrate your blog into websites and social networks
- How to promote your blog using SEO
...and much more!
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| | A short history of weblogs (blogs) | | | The hallmarks of a great blog | | | Purpose, credibility, conversation, collaboration and information sharing
| | | How a blog can help you and your business
| | | Building and engaging an audience or customer base
| | | Sharing thoughts and ideas and feedback in realtime
| | | Building an online reputation
| | | Collating words, pictures, video, links | | | A good blog | | | Should be inexpensive to create and maintain
| | | Easy to set up and update
| | | Extend your reach into the market
| | | Create connections
| | | Exploit the best of social media
| | | Types of blogs
| | | Corporate (external and internal facing), community, social, photo, video, music, specialist, personal etc | | | Things to avoid | | | Too few or too many updates
| | | Being overly corporate or commercially focussed
| | | Buying too many inbound links instead of attracting organic ones
| | | Creating great blog content
| | | Good blogging style
| | | Informal and conversational tone
| | | Revealing
| | | Acting as a boomerang
| | | Well-paced literally and visually
| | | The importance of keywords
| | | Key places in a blog for keywords
| | | Multi-author blogs
| | | Having many voices
| | | The advantage of collective blogs
| | | Updating on the move
| | | Blogging and digital media jargon buster
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| | | | Moving on from text
| | | Images, video, audio and interactive elements that work in a blog
| | | Dedicated photo blogs
| | | Video blogs
| | | Content beyond the central column
| | | Tags or labels
| | | Categories | | | Blog rolls
| | | Archives | | | Outbound links | | | Top 5 blog content rules | | | Starting a new blog
| | | Using blogging template sites
| | | A step-by-step guide to setting up your blog using Blogger and WordPress | | | How to get an audience, become part of the community and possibly even make a little money
| | | Keeping it simple | | | Managing comments - the good, the bad and the ugly
| | | Integrating your blog
| | | Blogs and social media
| | | Directing your audience to other sites/brands | | | Integrating with other social media sites - using Twitter, Facebook and others
| | | Using social recommendation sites to promote your blog
| | | Best use of links and beyond
| | | How to find and generate inbound links
| | | Backlinks, trackbacks and pingbacks
| | | RSS feeds | | | Blogging and SEO
| | | Why search engines love blogs | | | Key blogging stats
| | | Monetising your blogs
| | | PPC (pay per click)
| | | CPM (cost per thousand)
| | | Monitoring your own blog success and the competition
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 | Quizzes
| | | To check your understanding of the theory, you will be quizzed on all aspects of blogging during this e-learning course.
| | Top tips, checklists and action plans
| | | Handy tips, checklists and invaluable action plans at each key stage of the course. These cover vital topics including: always being transparent; varying your post lengths and content; not over-thinking your blog posts; establishing multi-author blogging rules; updating and internal linking; checking copyright; paying for long-term ownership of a domain name; building up your blog before trying to monetise it. | | Feedback from the trainer | | | Our expert trainers are here to provide you with invaluable one-to-one feedback on your progress. Email a link to your blog and the trainer will supply you with individual guidance, comments and practical suggestions. Then, once you've improved your blog, the trainer will appraise your revised content and provide a second set of constructive comments. This unique feedback really brings your e-learning to life to make sure you have truly grasped - and applied - all of the key principles. |
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Timing: You can dip in and out of this e-learning course as often as you like. It should take you about 3-3.5 hours in total to complete. You can work at your own pace and go back at any time, to any part of the course. If you have any queries, we’d be delighted to help, just email us. Please note that this course is intended for speakers of English.
Price
Blogging is £150 + VAT per user * which gives you full unlimited access to the course for one month and personal one-to-one trainer feedback. If you just want the course on its own, the total price is just £99 + VAT per user which gives you full unlimited access to the course for one month. If you want personal trainer feedback at a later stage, you can request it then for only £60 + VAT. * Discounted rates for multiple users are available. The discount applies to this course or a mix of e-learning courses.
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10% off your first order!
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