What our clients say about us:
  • "I just wanted to pass on my thanks for the training given to me by the ETC team. I enrolled on my ...
  •   "Thank you for your lovely compliments, great advice and constructive feedback. I've not only...
  • "Thanks so much for the suggestions. It really made a difference. I've made changes based on your f...
  •   "I recently completed the 'Writing great features' course online. I found the course very in...
  •   "Thanks so much for your feedback, it really is so so valuable." ...
  •   "I thought it was an incredibly useful and insightful course. My knowledge and awareness have...
  •   "The trainer was excellent ....very useful and enjoyable." ...
  •   "Interactive and interesting." ...
  •   "I've just completed your online ContentETC module on review and test writing. It's definitel...
  •   "Thanks for going above and beyond with this. Really enjoyed getting the feedback and I recog...
  •   "Thank you very much for your feedback. You’re spoiling me! I have very much enjoyed doing...
  •   "Thanks for the fabulous course! Attached is my feature for your first round of approvals an...
  •   "Thank you! Your feedback has made me beam with delight! Thanks so much for such an informa...
  •   "Thanks for taking the time to go through my feature. It’s much appreciated. I found your...
  •   "First let me say that I really enjoyed the e-learning course on Review and test writing. It...
  •   "Many thanks for that Piers, I really enjoyed it and found it very useful." ...
  •   "Thanks for your help and direction, much appreciated." ...
  •   "You folks are brilliant at what you do over at ContentEtc! Thanks for the feedback and glad...
  •   "Thank you very much, it was very helpful to someone like me who did a writing course and nee...
  •   "Thanks for your feedback – I found both this and the online section to be very useful. I ...
  •   "Thanks for marking it. I found the course incredibly useful." ...
  •   "Thanks very much for your help and advice – you’ve provided an invaluable insight into t...
  •   "Thanks for getting back to me and for all your comments and advice throughout the course, re...
  •   "Thanks Margaret - I'm much more pleased with this now!  I really enjoyed the online course,...
  •   "Very easy. Intuitive, obvious, logical." ...
  •   "Everything was clear and easy to understand. And it had eye-catching graphics and all that."...
  •   "Overall, I thought it was very informative and surprisingly enjoyable." ...
  •   "The system was easy to use and dip in and out of. It's very useful to have summary checklist...
  •   "Both the news writing and the writing for the web courses were excellent." ...
  •   "I found the one-on-one approach very beneficial. Being able to complete the course at my own...
  •   "The sense of positive reinforcement was very welcome." ...
  •   "The exercises were cool." ...
  •   "I really enjoyed both courses and found the format a forum in which it was extremely easy to...
  •   "The course is logically laid out and the feedback is excellent." ...
  •   "Overall, the presentation and level of information I absorbed from the course was highly sat...
  •   "I found the course to be most instructive." ...
  •   "Excellent, very authoritative, yet friendly.  Understood the needs of journalists…" ...
  •   "Up to the usual high standard" ...
  •   "All of the feedback is incredibly positive." ...
  •   "We are always pleased with the reports we receive from people attending courses - everyone s...
  •   "An invaluable course.  Extremely useful particularly in terms of practical tasks, interview...
  •   "Inspiring, understanding and very knowledgeable. So far, excellent."   ...
     

  Brand development audits

These are designed to give editors a chance to focus on their brands with the aid of an objective outsider.  We can work with you as individual teams or in groups of similar brands.

We look at your latest output and analyse it from top to bottom.  We look at the design, the layout, the writing, the SEO, the tone, the pace, the cover, the social media coverage, the news, the headlines, the standfirsts - the lot. The idea is to identify the strengths and weaknesses of the brand: what works to attract readers, and what fails to win and retain them. We work with you to decide what can be improved and how.

On the basis of the audit we can work with you on a training plan for your staff to fulfil the goals for your brand. For example, if you've highlighted a weakness in SEO, we could organise a Driving traffic to your site course.

"I thought yesterday was brilliant and well worth the time, effort and money spent."

Why you should use ETC

  • We see a range of brands across a variety of companies which gives us a broad base from which to comment.
  • Experts from within a company can become so steeped in a culture that they obey unspoken rules without realising they are doing so. As a result they may not see weaknesses or problems that are apparent to a more objective, outside eye.
  • We can apply the rigour of professional standards, irrespective of content, because we are not caught up in particular specialisations.
  • Insiders can, because of history, be too close to a brand or people involved to take an objective view.
  • Teams may be more open to our views because we don't come with any baggage.
  • We can see what is unique about a brand in comparison to others because we are not as deeply embedded in internal cultures as internal experts may be

 

Why not find out how we could work with your brands?

 

About us

contentetc logo

ETC is the UK's leading training provider for professionals working in media, marketing services, PR and corporate communications.  We provide training for maximising your media, communications, print and digital content. 

We give you a totally flexible approach to your learning and development, both in content and delivery.

Call us on 00 44 (0)1428 722105 to see how we can help you and your staff.  Read more...

Training Consultants

contentetc training consultants logo

Learn direct from the best in the industry.  Our consultants, trainers and writing specialists are all experts in their field, and work with Europe's leading media owners, publishers and content providers to improve skills, efficiency and creativity.  Read more...

Contact us

contentetc brochure

Please let us know if you want to learn more about our e-learning or tailored in-company training.

You can email us or call on 00 44 (0)1428 722105 to discuss your needs in more detail.

Affiliates & partners

contentetc affiliates and partners logo

ETC is pleased to work with and recommend a growing number of carefully selected partners.  Meet our partners here...

Creating content

contentetc creating content

We have a large pool of expert talent available to create high quality content for your print or digital projects.

Our award-winning writers can help you create web content, online communication or persuasive marketing copy.  Read more...

© Editorial Training Consultants Ltd 2010. All rights reserved.