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  Developing brands in magazines

One day in-company training course

This course helps senior journalists, publishing and commercial staff to use the techniques of brand development and management in order to compete more effectively.  It is ideal for anyone who wants to recognise, develop and exploit brand management for magazines and other publications.

Outline

Brands
  • What they are and what they can do for multi-platform media
  • Why they are important for multi-platform media
  • The ten hot topics of brands for multi-platform media
How brands work
  • An appeal through the clutter and noise of the market to the potential consumer
  • A reinforced message before, at the time of purchase and in consumption
Classic case studies of success and failure
  • What we can learn from them
Doing it: Delegates will rate brands for their appeal.  Discussion of the implications.

Bringing the threads together for branding publications for multi-platform media
  • The reader eye as a key brand analysis tool
Case study of using reader eye on a publishing channel

How to develop brands for multi-platform media

Doing it: Delegates will develop a brand strategy for a magazine in groups and present to the whole group for analysis and discussion

Key actions in managing brands and brand extensions

Doing it: Discussion of who should do what and when in developing publishing brands using the key actions

Final Q&A, discussions, comments and key learning points with to do lists
 

To discuss your specific needs, please let us know.
 
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About us

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ETC is the UK's leading training provider for professionals working in media, marketing services, PR and corporate communications.  We provide training for maximising your media, communications, print and digital content. 

We give you a totally flexible approach to your learning and development, both in content and delivery.

Call us on 01428 644123 to see how we can help you and your staff.  Read more...

Training Consultants

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Learn direct from the best in the industry.  Our consultants, trainers and writing specialists are all experts in their field, and work with Europe's leading media owners, publishers and content providers to improve skills, efficiency and creativity.  Read more...

Contact us

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Please let us know if you want to learn more about our e-learning or tailored in-company training.

You can email us or call on 00 44 (0)1428 644123 to discuss your needs in more detail.

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ETC is pleased to work with and recommend a growing number of carefully selected partners.  Meet our partners here...

Creating content

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We have a large pool of expert talent available to create high quality content for your print or digital projects.

Our award-winning writers can help you create web content, online communication or persuasive marketing copy.  Read more...

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