What our clients say about us:
  • "I just wanted to pass on my thanks for the training given to me by the ETC team. I enrolled on my ...
  •   "Thank you for your lovely compliments, great advice and constructive feedback. I've not only...
  • "Thanks so much for the suggestions. It really made a difference. I've made changes based on your f...
  •   "I recently completed the 'Writing great features' course online. I found the course very in...
  •   "Thanks so much for your feedback, it really is so so valuable." ...
  •   "I thought it was an incredibly useful and insightful course. My knowledge and awareness have...
  •   "The trainer was excellent ....very useful and enjoyable." ...
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  •   "I've just completed your online ContentETC module on review and test writing. It's definitel...
  •   "Thanks for going above and beyond with this. Really enjoyed getting the feedback and I recog...
  •   "Thank you very much for your feedback. You’re spoiling me! I have very much enjoyed doing...
  •   "Thanks for the fabulous course! Attached is my feature for your first round of approvals an...
  •   "Thank you! Your feedback has made me beam with delight! Thanks so much for such an informa...
  •   "Thanks for taking the time to go through my feature. It’s much appreciated. I found your...
  •   "First let me say that I really enjoyed the e-learning course on Review and test writing. It...
  •   "Many thanks for that Piers, I really enjoyed it and found it very useful." ...
  •   "Thanks for your help and direction, much appreciated." ...
  •   "You folks are brilliant at what you do over at ContentEtc! Thanks for the feedback and glad...
  •   "Thank you very much, it was very helpful to someone like me who did a writing course and nee...
  •   "Thanks for your feedback – I found both this and the online section to be very useful. I ...
  •   "Thanks for marking it. I found the course incredibly useful." ...
  •   "Thanks very much for your help and advice – you’ve provided an invaluable insight into t...
  •   "Thanks for getting back to me and for all your comments and advice throughout the course, re...
  •   "Thanks Margaret - I'm much more pleased with this now!  I really enjoyed the online course,...
  •   "Very easy. Intuitive, obvious, logical." ...
  •   "Everything was clear and easy to understand. And it had eye-catching graphics and all that."...
  •   "Overall, I thought it was very informative and surprisingly enjoyable." ...
  •   "The system was easy to use and dip in and out of. It's very useful to have summary checklist...
  •   "Both the news writing and the writing for the web courses were excellent." ...
  •   "I found the one-on-one approach very beneficial. Being able to complete the course at my own...
  •   "The sense of positive reinforcement was very welcome." ...
  •   "The exercises were cool." ...
  •   "I really enjoyed both courses and found the format a forum in which it was extremely easy to...
  •   "The course is logically laid out and the feedback is excellent." ...
  •   "Overall, the presentation and level of information I absorbed from the course was highly sat...
  •   "I found the course to be most instructive." ...
  •   "Excellent, very authoritative, yet friendly.  Understood the needs of journalists…" ...
  •   "Up to the usual high standard" ...
  •   "All of the feedback is incredibly positive." ...
  •   "We are always pleased with the reports we receive from people attending courses - everyone s...
  •   "An invaluable course.  Extremely useful particularly in terms of practical tasks, interview...
  •   "Inspiring, understanding and very knowledgeable. So far, excellent."   ...
     

  Lunchtime sessions and breakfast briefings

1½ hour creative idea sessions for as many people as you can fit in the room!  We can tailor a session to your specific brief, or we can present any of the following topics:

44 ways to do a feature

Wendy Bristow looks at how participants can make the most of trends in magazine features, and offers a toolbox of feature formats to choose from when under pressure. The 44 different approaches present an abundance of ideas for publications and help introduce more variety, novelty and lateral thinking.

Turning the miles into inches - travel writing made easy

Susan Marling reveals the secrets of successful travel writing - from going on the press trip to gathering the information, avoiding the cliche and getting an angle.

20 ways to save a feature

Does your heart sink when freelance copy arrives? Do your features team never quite write what you were expecting? Well, no more! Liz Nice reveals 20 editing tricks for transforming tragic features. Whatever the disaster, it can be salvaged - in fact, often, the rescue mission can even be fun!

11 ways to stronger, better features - by Tuesday!

It's easy to get into a features rut. All the ideas start to sound the same and you begin to bore even yourselves, let alone the reader. Wendy Bristow's talk is packed full of ideas for livening up the features process. It is mainly about ideas - how to have better ones, how to sharpen the ones you have - rather than structure or style. It will help you make sure you're pooling all your resources and maximising creativity to make the very most of the meatiest partof your magazine.

15 secrets of the best covers ever

Can we ever REALLY know what makes a cover fly off the shelves? It is one of the most mystical arts in magazines but, while there are obviously no easy answers, we can learn so much from where others have succeeded - and perhaps even more from where they have failed. Liz Nice reveals the secrets of the covers that succeeded beyond their editors' wildest dreams, the covers that they hope to never see again and perhaps most intriguingly of all, the covers they still believe should have worked, but didn't!

20 ways smart mags use their photographic edge to tame the web

For anyone who needs to continually generate fresh ideas as part of their job, this session looks at 20 ways that successful mags use to out-smart their digital rivals by using photos in a way that the web just can't do nearly as well.

Think like an art director

What makes a great art director tick? What sets them apart from the pack? What skills and behaviours do you need to be one? What motivates them and how do you get the best out of them? Stop wondering and start learning. You will find out what editors think distinguishes an art director from a great magazine layout artist. You will find what qualities art directors themselves think they possess to generate eye-balls and make readers say; "Wow!"

Media ethics

Exploring and reinforcing the ethics of journalism covering privacy, confidentiality, plagiarism, public accountability and bribery.

Writing excellence

Whether writing for print or online (or both) you will want your journalists to shine for the quality of their writing.  This session looks at examples of good, not-so-good and bad practice, encourage participants to look at their own habits and then put them to work with fast-paced exercises to send them back to their desks inspired!

Investigative journalism

How you can run investigative journalism on whatever subject you cover and however small your team.  It can be based on news, features and comment.  It can fill pages with quality coverage. What are the best subject to choose and what are the methods?

News in monthlies - an oxymoron or a lost opportunity?

Richard Sharpe analyses the winners and losers in the monthly news game and suggests possible approaches to help news pages live up to their label.

The top 12 libel mistakes (and how to avoid them)

If you don't know about libel you increase the risk of expensive law suits. Wendy Bristow presents an entertaining look at the 12 classic mistakes people make including via photographs, features and reviews.

Understanding digital media

Ever wondered what everyone's talking about, but are too afraid to ask? This session will demystify all-things-online and allow you to join in the conversation. We'll look at why digital media is top of the agenda and here to stay; and explain all that web-speak - blogs and forums, CMS, pod and vodcasting, SEO, Web 2.0 and more.

What the web can do for you

How on earth does the busy reporter get the time to shoot and edit video, record podcasts, post regularly to a blog, and nurture and cultivate communities? Tim Tucker uses numerous examples of good practice to show that multimedia is not a burden, but a huge opportunity.

Why planning ahead could change your life

Because journalism is a deadline-oriented business, we tend not to plan ahead. But the consequences can be increased chaos and decreased creativity. Wendy Bristow presents easy, quick ways to plan ahead, individually and team-wise, and explains how planning produces a better quality publication than skimming along on the seat of your pants.

5 things that kill creativity - and 5 things that revive it

Wendy Bristow presents how to avoid and/or repair the former and incorporate the latter.

Your job on the line: getting the very best from telephone interviews

With a stubborn actor playing the heart-sink interviewee, Susan Marling presents a quickfire and fun look at how to get something out of Mr Monosyllable, Miss Shy, Sir Self-Promo, Ms Press Release...

Yes, it's live! - 10 steps to becoming a dream interview guest

Susan Marling reveals the secrets of appearing on camera and includes essential prep, staying calm, controlled and on message, not being a rabbit in the headlights, rescuing the situation and "Do I Sound Bad, or What?"

Think like an editor

What makes a great editor tick?  What sets them apart from the pack?  What skills and behaviours do I need to be one?  Stop wondering and start learning. In this session you will find out what publishing execs are looking for when they recruit and what qualities editors themselves think they possess that ensures their mags fly off the shelves.  David Bostock will give you the opportunity to get inside the head of our industry's top creative talent and help aspiring editors to clarify their goals and career milestones.


For more information on how we can help you organise your briefing, please contact us.

 

About us

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ETC is the UK's leading training provider for professionals working in media, marketing services, PR and corporate communications.  We provide training for maximising your media, communications, print and digital content. 

We give you a totally flexible approach to your learning and development, both in content and delivery.

Call us on 00 44 (0)1428 722105 to see how we can help you and your staff.  Read more...

Training Consultants

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Learn direct from the best in the industry.  Our consultants, trainers and writing specialists are all experts in their field, and work with Europe's leading media owners, publishers and content providers to improve skills, efficiency and creativity.  Read more...

Contact us

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Please let us know if you want to learn more about our e-learning or tailored in-company training.

You can email us or call on 00 44 (0)1428 722105 to discuss your needs in more detail.

Affiliates & partners

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ETC is pleased to work with and recommend a growing number of carefully selected partners.  Meet our partners here...

Creating content

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We have a large pool of expert talent available to create high quality content for your print or digital projects.

Our award-winning writers can help you create web content, online communication or persuasive marketing copy.  Read more...

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