Effective Business Writing – In-company training

Our writing foundation course…  Perfect if you want to master the basics and gain confidence in business writing skills.

Brilliant! Loved it all. It will completely change the way I write. Everyone should do it!

Educational psychologist, Derbyshire County Council


One day in-company training course

The key to effective writing is understanding what your reader wants and then organising your information to deliver it. This course exposes delegates to the skills and knowledge necessary to effectively communicate in written form, including articles, reports, marketing copy, emails, letters, etc.

The why of writing

  • Why are you producing this document?
  • What does it aim to achieve?
  • The importance of communicating features and benefits

The who of writing

  • Understanding who you are writing for
  • What do they want from your document?
  • What will interest them?
  • What will make them stop reading?
  • What we know about all 21st Century readers
  • Taking short attention spans into account

Doing it: Delegates will profile the intended audience

Prioritising your information

  • Distilling your main points into a sentence
  • Getting that message across
  • Thinking about the reader and what will make them want to read
  • The importance of getting the most important point first

Doing it: Delegates will practise identifying and clarifying messages in other areas

Doing it: Delegates will identify the message for their own piece of writing

Identifying writing structures

  • The key parts of a piece of writing
  • Deciding which information to include and which to leave out
  • Determining the order
  • Possible templates

Doing it: Delegates will analyse writing examples

The importance of planning: fitting the information to the structure

  • Identifying the points you want to make
  • Highlighting benefits
  • Getting your information into the optimum order
  • Borrowing useful structures from other types of writing
  • What information should be included to support your overall message?

Doing it: Delegates will plan and begin to write

Analysis and discussion with trainer

Doing it: Delegates will improve poorly written sentences

Writing to communicate – some simple rules

  • Why you should vary sentence lengths
  • Why too many clauses obscure your meaning
  • Identifying jargon
  • Matching language with audience
  • Making your writing clear and compelling
  • How to avoid using superfluous words
  • The importance of active verbs
  • Common errors to avoid

Doing it: Delegates will continue to write, taking these techniques into account

Analysis and discussion with trainer

Taking appearance into account

  • The role of the headline
  • Using white space
  • Bullet points and lists
  • Images and graphic devices

Doing it: Delegates will assess the appearance of their documents and continue to write, taking these techniques into account.

Analysis and discussion with trainer

The POWER method of effective writing

  • Prepare
  • Organise
  • Write
  • Examine
  • Revise

To do lists – how will you put into practice what you have learned?

Reactions and close

This course provides you with practical skills that you can apply immediately to your work. We send you away with a list of “To dos” to focus on after your training and will follow-up with you to see how you are getting on. We are always here if you have any queries at all.

To find out more about our range of in-company courses, and how we work and support you both before and after your training, please have a look at our in-company training page.

Our bespoke in-company training is run on a date and at a place to suit you. But if you would rather learn online, please have a look at our Effective Writing elearning course.

Please call 00 44(0)1428 722105 or email us for more information on how we can help you organise your training.