Researchers in all organisations need to demonstrate to a general audience the benefits of their research. They need the skills and techniques to produce impact summaries that communicate the features and benefits of their work.
Enjoyed it and feel that it will make an immediate difference to my ability to write case studies. One of the most useful training sessions ever attended. Met requirements - will use it all.
Commercialisation manager, University of Strathclyde
One day in-company training course
We will take you through the process of producing an impact summary from start to finish. An initial agenda for this session follows, but please note that we will need further information on your impact summaries in order to add more detail, and really fine-tune the session to your precise needs, and we will ask you to bring material with you on which to base two impact summaries
The why of writing
- Why are you producing this document?
- What does it aim to achieve?
- The importance of communicating features and benefits
The who of writing
- Understanding who you are writing for
- What do they want from your document?
- What will interest them?
- What will make them stop reading?
- What we know about all 21st Century readers
- Taking short attention spans into account
Doing it: Delegates will profile the intended audience
Prioritising your information
- Distilling your main points into a sentence
- Getting that message across
- Thinking about the reader and what will make them want to read
- The importance of getting the most important point first
Doing it: Delegates will practise identifying and clarifying messages in other areas
Doing it: Delegates will identify the message for their own summary
The importance of planning
- Identifying the points you want to make
- Highlighting benefits
- Getting your information into the optimum order
- Borrowing useful structures from other types of writing
- What information should be included to support your overall message?
Doing it: Delegates will plan their summary
Fitting your information into the summary structure
- The key parts of the impact summary
- Deciding which information to include and which to leave out
- Determining the order
Doing it: Delegates will analyse successful impact summaries
Doing it: Delegates will begin to write a summary
Discussion and evaluation
Doing it: Delegates will improve poorly written sentences
Writing to communicate – some simple rules
- Why you should vary sentence lengths
- Why too many clauses obscure your meaning
- Identifying when academic language becomes jargon
- Matching language with audience
- Making your writing clear and compelling
- How to avoid using superfluous words
- The importance of active verbs
- Common errors to avoid
Doing it: Delegates will continue to write the summary they have planned, taking these techniques into account
Analysis and discussion with trainer
Doing it: Delegates will plan and begin a second impact summary if time permits
Analysis and discussion with trainer
The POWER method of effective writing
To do lists – how will you put into practice what you have learned?
Reactions and close
This course provides you with practical skills that you can apply immediately to your impact summaries. We send you away with a list of “To dos” to focus on after your training and will follow-up with you to see how you are getting on. We are always here if you have any queries at all.
To find out more about our range of in-company courses, and how we work and support you both before and after your training, please have a look at our in-company training page.
Please call 00 44(0)1428 722105 or email us for more information on how we can help you organise your training.