Writing press releases – In-company training

This course will make your writing more readable and engaging so your message shines through. You will learn how to produce press releases that appeal to the media.

Really beneficial for me as I have had no formal training previously. Looking at how to structure what I am writing and picking out what's important has been really helpful.

Marketing copywriter and co-ordinator, NAPIT

 

One day in-company training course

Targeting the journalist
  • What kind of publications or media are you aiming at?
  • How do they view their readers/listeners/viewers?
  • How do they want to receive information?

Doing it: Analysis of different parts of the media

Writing to attract attention
  • How to hook the reader

Doing it: What works, what doesn’t – analysis of sample press releases

Planning
  • Deciding the order of the release
  • What will grab the reader’s attention?
  • What is the story?
How to hook the reader
  • Different ways to start a release
  • The summary intro
  • Other options

Doing it: Putting a new spin on a problem release

Structure
  • Looking at the best ways to arrange information

Doing it: Analysis of target publications

Doing it: Writing a press release

Pace
  • How to make releases readable
  • Using quotes for impact
  • Making sentences work
  • Using appropriate language
  • Punctuation pointers

To do lists – how will you put into practice what you have learned?

Reactions and close

This course provides you with practical skills that you can apply immediately to your own press releases. We send you away with a list of “To dos” to focus on after your training and will follow-up with you to see how you are getting on. We are always here if you have any queries at all.

To find out more about our range of in-company courses, and how we work and support you both before and after your training, please have a look at our in-company training page.

Our bespoke in-company training is run on a date and at a place to suit you. But if you would rather learn online, please have a look at our PR writing e-learning course, which includes writing press releases.

Please call 00 44(0)1428 722105 or email us for more information on how we can help you organise your training.