What our clients say about us:
  • "I just wanted to pass on my thanks for the training given to me by the ETC team. I enrolled on my ...
  •   "Thank you for your lovely compliments, great advice and constructive feedback. I've not only...
  • "Thanks so much for the suggestions. It really made a difference. I've made changes based on your f...
  •   "I recently completed the 'Writing great features' course online. I found the course very in...
  •   "Thanks so much for your feedback, it really is so so valuable." ...
  •   "I thought it was an incredibly useful and insightful course. My knowledge and awareness have...
  •   "The trainer was excellent ....very useful and enjoyable." ...
  •   "Interactive and interesting." ...
  •   "I've just completed your online ContentETC module on review and test writing. It's definitel...
  •   "Thanks for going above and beyond with this. Really enjoyed getting the feedback and I recog...
  •   "Thank you very much for your feedback. You’re spoiling me! I have very much enjoyed doing...
  •   "Thanks for the fabulous course! Attached is my feature for your first round of approvals an...
  •   "Thank you! Your feedback has made me beam with delight! Thanks so much for such an informa...
  •   "Thanks for taking the time to go through my feature. It’s much appreciated. I found your...
  •   "First let me say that I really enjoyed the e-learning course on Review and test writing. It...
  •   "Many thanks for that Piers, I really enjoyed it and found it very useful." ...
  •   "Thanks for your help and direction, much appreciated." ...
  •   "You folks are brilliant at what you do over at ContentEtc! Thanks for the feedback and glad...
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  •   "Thanks for marking it. I found the course incredibly useful." ...
  •   "Thanks very much for your help and advice – you’ve provided an invaluable insight into t...
  •   "Thanks for getting back to me and for all your comments and advice throughout the course, re...
  •   "Thanks Margaret - I'm much more pleased with this now!  I really enjoyed the online course,...
  •   "Very easy. Intuitive, obvious, logical." ...
  •   "Everything was clear and easy to understand. And it had eye-catching graphics and all that."...
  •   "Overall, I thought it was very informative and surprisingly enjoyable." ...
  •   "The system was easy to use and dip in and out of. It's very useful to have summary checklist...
  •   "Both the news writing and the writing for the web courses were excellent." ...
  •   "I found the one-on-one approach very beneficial. Being able to complete the course at my own...
  •   "The sense of positive reinforcement was very welcome." ...
  •   "The exercises were cool." ...
  •   "I really enjoyed both courses and found the format a forum in which it was extremely easy to...
  •   "The course is logically laid out and the feedback is excellent." ...
  •   "Overall, the presentation and level of information I absorbed from the course was highly sat...
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  •   "Excellent, very authoritative, yet friendly.  Understood the needs of journalists…" ...
  •   "Up to the usual high standard" ...
  •   "All of the feedback is incredibly positive." ...
  •   "We are always pleased with the reports we receive from people attending courses - everyone s...
  •   "An invaluable course.  Extremely useful particularly in terms of practical tasks, interview...
  •   "Inspiring, understanding and very knowledgeable. So far, excellent."   ...
     
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Buy a course | Writing Skills | Feature writing


Feature writing

Feature writing

Price: £99.00

Ask a question about this product

Why should someone invest their precious time and read your feature? The challenge for any writer today is getting people to read their work and keep them reading. In a feature article you usually have more time and space to develop an idea, or series of ideas, and look at a subject in-depth. You have more room for tone and colour, so your readers feel they are really there with you. All this makes it an exciting, but challenging piece of work to create.

Good features are the result of careful planning and a proven structure. This e-learning course helps you break down the whole process of feature writing and try out lots of different techniques. More Info...

Trainer feedback
This is identified by many of our users as the most valuable element of our e-learning courses. They appreciate the one-to-one attention provided by our tutors, and the "luxury" of having an expert review their work, providing specific guidance and useful tips that totally focus on their personal objectives. We always recommend including this option as part of your e-learning programme. If you would like trainer feedback, please choose the E-learning course with trainer feedback in the drop-down menu below before you add it to your cart.




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Customer Reviews:

ljrodgers1  (Friday, 14 May 2010)
Rating: 5
I found the course really interesting and very easy to follow. It confirmed some of the ways I work already (and gave them names!) but is also gave me
lots of new ideas to work with and new things I can try. I've already put some of it into practice and received good feedback. rnI've made lots of
notes which I'm sure I'll refer to time and time again. rnThe communication I'm responsible for is usually not the most interesting subjects - but
often critical - and my readers (internal) are very busy. The new tricks I've learned will help me to make my communication material look more
interesting, to hook the reader so that they read the whole article and hopefully help them remember the key points. rnI was very impressed with the
whole experience and have no hesitation in recommending this course.


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ETC is the UK's leading training provider for professionals working in media, marketing services, PR and corporate communications.  We provide training for maximising your media, communications, print and digital content. 

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