What our clients say about us:
  • "I just wanted to pass on my thanks for the training given to me by the ETC team. I enrolled on my ...
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  •   "I thought it was an incredibly useful and insightful course. My knowledge and awareness have...
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  •   "Thanks for the fabulous course! Attached is my feature for your first round of approvals an...
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  •   "First let me say that I really enjoyed the e-learning course on Review and test writing. It...
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  •   "Thanks for your help and direction, much appreciated." ...
  •   "You folks are brilliant at what you do over at ContentEtc! Thanks for the feedback and glad...
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  •   "Thanks very much for your help and advice – you’ve provided an invaluable insight into t...
  •   "Thanks for getting back to me and for all your comments and advice throughout the course, re...
  •   "Thanks Margaret - I'm much more pleased with this now!  I really enjoyed the online course,...
  •   "Very easy. Intuitive, obvious, logical." ...
  •   "Everything was clear and easy to understand. And it had eye-catching graphics and all that."...
  •   "Overall, I thought it was very informative and surprisingly enjoyable." ...
  •   "The system was easy to use and dip in and out of. It's very useful to have summary checklist...
  •   "Both the news writing and the writing for the web courses were excellent." ...
  •   "I found the one-on-one approach very beneficial. Being able to complete the course at my own...
  •   "The sense of positive reinforcement was very welcome." ...
  •   "The exercises were cool." ...
  •   "I really enjoyed both courses and found the format a forum in which it was extremely easy to...
  •   "The course is logically laid out and the feedback is excellent." ...
  •   "Overall, the presentation and level of information I absorbed from the course was highly sat...
  •   "I found the course to be most instructive." ...
  •   "Excellent, very authoritative, yet friendly.  Understood the needs of journalists…" ...
  •   "Up to the usual high standard" ...
  •   "All of the feedback is incredibly positive." ...
  •   "We are always pleased with the reports we receive from people attending courses - everyone s...
  •   "An invaluable course.  Extremely useful particularly in terms of practical tasks, interview...
  •   "Inspiring, understanding and very knowledgeable. So far, excellent."   ...
     

 

Essential training that will pay for itself

All our clients want to improve their performance, and they realistically expect an uplift in productivity and profit as a direct result.  Our industry leaders and commercial experts will show you how to make money from your content, using your own valuable resources and those available online, including digital advertising and social media.

Alongside direct sales, we also train your managers in PR, marketing, branding and media relations - skills which will either help you, or hurt you, if you get it wrong.

Please explore the following course topics and then just CLICK THE ICON for more information on each one.

Training courses In-company training courses E-learning courses
Digital sales and marketing
   
Digital marketing
 
Digital marketing - effective use of content marketing and social media
 
Strategy for sales growth
 
Digital essentials
 
Digital development
 
Digital disruption
 
Pinterest marketing
 
Creative solutions in the digital space online

Making money from digital

Digital sales business workshops - mobile, video and tablet
 
Digital display advertising sales - basic, advanced and for managers
 
Managing digital sales teams
 
Selling digital audiences - the use of research and data in the sales process
 
Targeting digital audiences - the use of adserving techniques to grow digital revenue

The value of digital advertising

Digital recruitment advertising sales - basic, advanced and for managers
 
Social media for sales, marketing and PR professionals
 
Using Twitter as a sales, marketing and PR tool
 
Social media copywriting for marketers
 
Blogging as a sales and marketing tool
Email and newsletter marketing: making campaigns work harder
 
Content marketing: using digital media to attract, retain and convert customers
 
Search Engine Optimisation (SEO)

 
Search Engine Optimisation (SEO) - driving traffic to your site 
Balancing the needs of SEO and creativity 
 
Advanced SEO modules
 
Social media

 
Introduction to social media
 
Social media essentials - getting more out of your Facebook and Twitter activity
 
Beyond Facebook and Twitter
 
Using social media for events and campaigns
 
Pushing social media to the next level
 
Social media and your brand
 
Social media one to one clinics
 
The common social media mistakes and how to avoid them
 
Social media for business
 
Social media marketing - the opportunities for business
 
Writing for social media
 
Social media for editorial success
 
Team brainstorm on social media strategy
 
Getting to grips with Twitter - one-to-one
 
Social media for sales, marketing and PR professionals
 
Using Twitter as a sales, marketing and PR tool
 
Social media copy writing for marketers
 
Strategy and market awareness
  
Digital content strategy for brands
 
Build a better business
 
Social media strategy
 
iPad, tablet and mobile training
 
Ebook publishing essentials: understanding the new landscape for digital publishers
 
Strategic look at your website
 
Short digital refreshers
 
Strategic business planning
 
Optimising business
 
Preparing for Web 3.0
 
Making money from digital
 
Latest in digital seminars
 
Sales and business development

 
Essential selling skills
 
Telephone sales skills
 
Secrets of successful customer service
 
Building and presenting a winning pitch
 
Negotiating to win
 
Presentating with impact
 
Managing and developing key accounts
 
Sales planning and priorities
 
Selling digital solutions
 
The integrated sell
 
Writing to sell
 
Marketing and branding
  
Marketing planning
 
Direct marketing in a digital world
 
Developing brands in magazines
 
Strategic marketing
 
Magazine packaging
 
Copywriting for print and online
 
Modern marketing
 
Marketing communications - planning and strategy
 
Direct marketing
 
PR and corporate relations training

 
PR fundamentals
 
Planning and managing campaigns
 
Digital PR
 
Account management
 
Selling stories in to journalists
 
Pitching
 
Managing account teams
 
Planning and proposal writing
 
International account management
 
Getting the most PR out of exhibitions
 
PR to support the sales cycle
 
Selecting and managing your PR agency
 
The in-house magazine
 
Editing an in-house magazine
 
Developing and maintaining a professional client relationship
 
Media training

 
Broadcast media training - TV and radio
 
Print media training
 
Presenting to camera
 
Understanding the media and how they work
 
Increasing your coverage (tailored for specific clients)
 
Managing the media relationship
 
Message development
 
What do journalists wants from a press conference/lunch/trip?
 
Management and team training
  
Personal effectiveness
 
Introduction to management
 
Managing digital sales teams
 
Managing teams in times of change
 
Recruitment and selection
 
Appraisal and performance review
 
Delegation and supervision
 
Time and project management
 
Leadership and motivation
 
Successful negotiations
 
Presenting with impact
 
Chairing and moderating meetings and conferences
 
Budgeting
 
Developing and maintaining a professional client relationship
 
Doing more with less: making the most of resources across multiple media
 
Strategic sales management
 
Build a better business
 
Team building
 
Improving teamwork
 
Developing your content
 
Improving processses and organisation
 
Managing account teams
 
Managing editorial and creative teams
 
Publishers programme
 
Stress management programme
 
Personal development - courses to help develop Emotional Intelligence
  
Personal effectiveness and efficiency - time management skills
 
Personal branding - how your behaviour and personality can affect relationships both positively and negatively
 
Projecting your personal brand - how presentation skills play a big role in building a personal brand
 
Targetting different content personas - getting your brand across in written content
 
Assertiveness
 
Communication and influence
 
Negotiation process for non-sales people
 
Personal resilience - reducing stress through Mindfulness
 
Creating the technical mentor
 

 

We can also optimise your content for you, and consult with you on your sales and marketing needs.  Please contact us to find out more.

 

About us

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ETC is the UK's leading training provider for professionals working in media, marketing services, PR and corporate communications.  We provide training for maximising your media, communications, print and digital content. 

We give you a totally flexible approach to your learning and development, both in content and delivery.

Call us on 00 44 (0)1428 722105 to see how we can help you and your staff.  Read more...

Training Consultants

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Learn direct from the best in the industry.  Our consultants, trainers and writing specialists are all experts in their field, and work with Europe's leading media owners, publishers and content providers to improve skills, efficiency and creativity.  Read more...

Contact us

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Please let us know if you want to learn more about our e-learning or tailored in-company training.

You can email us or call on 00 44 (0)1428 722105 to discuss your needs in more detail.

Affiliates & partners

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ETC is pleased to work with and recommend a growing number of carefully selected partners.  Meet our partners here...

Creating content

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We have a large pool of expert talent available to create high quality content for your print or digital projects.

Our award-winning writers can help you create web content, online communication or persuasive marketing copy.  Read more...

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