What our clients say about us:
  • "I just wanted to pass on my thanks for the training given to me by the ETC team. I enrolled on my ...
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  •   "Thanks for the fabulous course! Attached is my feature for your first round of approvals an...
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  •   "First let me say that I really enjoyed the e-learning course on Review and test writing. It...
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  •   "You folks are brilliant at what you do over at ContentEtc! Thanks for the feedback and glad...
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  •   "Thanks very much for your help and advice – you’ve provided an invaluable insight into t...
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  •   "Thanks Margaret - I'm much more pleased with this now!  I really enjoyed the online course,...
  •   "Very easy. Intuitive, obvious, logical." ...
  •   "Everything was clear and easy to understand. And it had eye-catching graphics and all that."...
  •   "Overall, I thought it was very informative and surprisingly enjoyable." ...
  •   "The system was easy to use and dip in and out of. It's very useful to have summary checklist...
  •   "Both the news writing and the writing for the web courses were excellent." ...
  •   "I found the one-on-one approach very beneficial. Being able to complete the course at my own...
  •   "The sense of positive reinforcement was very welcome." ...
  •   "The exercises were cool." ...
  •   "I really enjoyed both courses and found the format a forum in which it was extremely easy to...
  •   "The course is logically laid out and the feedback is excellent." ...
  •   "Overall, the presentation and level of information I absorbed from the course was highly sat...
  •   "I found the course to be most instructive." ...
  •   "Excellent, very authoritative, yet friendly.  Understood the needs of journalists…" ...
  •   "Up to the usual high standard" ...
  •   "All of the feedback is incredibly positive." ...
  •   "We are always pleased with the reports we receive from people attending courses - everyone s...
  •   "An invaluable course.  Extremely useful particularly in terms of practical tasks, interview...
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Essential training that will pay for itself

All our clients want to improve their performance, and they realistically expect an uplift in productivity and profit as a direct result.  Our industry leaders and commercial experts will show you how to make money from your content, using your own valuable resources and those available online, including digital advertising and social media.

Alongside direct sales, we also train your managers in PR, marketing, branding and media relations - skills which will either help you, or hurt you, if you get it wrong.

Please explore the following course topics and then just CLICK THE ICON for more information on each one.

Training courses In-company training courses E-learning courses
Digital sales and marketing
Digital marketing
Digital marketing - effective use of content marketing and social media
Strategy for sales growth
Digital essentials
Digital development
Digital disruption
Pinterest marketing
Creative solutions in the digital space online

Making money from digital

Digital sales business workshops - mobile, video and tablet
Digital display advertising sales - basic, advanced and for managers
Managing digital sales teams
Selling digital audiences - the use of research and data in the sales process
Targeting digital audiences - the use of adserving techniques to grow digital revenue

The value of digital advertising

Digital recruitment advertising sales - basic, advanced and for managers
Social media for sales, marketing and PR professionals
Using Twitter as a sales, marketing and PR tool
Social media copywriting for marketers
Blogging as a sales and marketing tool
Email and newsletter marketing: making campaigns work harder
Content marketing: using digital media to attract, retain and convert customers
Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) - driving traffic to your site 
Balancing the needs of SEO and creativity 
Advanced SEO modules
Social media

Introduction to social media
Social media essentials - getting more out of your Facebook and Twitter activity
Beyond Facebook and Twitter
Using social media for events and campaigns
Pushing social media to the next level
Social media and your brand
Social media one to one clinics
The common social media mistakes and how to avoid them
Social media for business
Social media marketing - the opportunities for business
Writing for social media
Social media for editorial success
Team brainstorm on social media strategy
Getting to grips with Twitter - one-to-one
Social media for sales, marketing and PR professionals
Using Twitter as a sales, marketing and PR tool
Social media copy writing for marketers
Strategy and market awareness
Digital content strategy for brands
Build a better business
Social media strategy
iPad, tablet and mobile training
Ebook publishing essentials: understanding the new landscape for digital publishers
Strategic look at your website
Short digital refreshers
Strategic business planning
Optimising business
Preparing for Web 3.0
Making money from digital
Latest in digital seminars
Sales and business development

Essential selling skills
Telephone sales skills
Secrets of successful customer service
Building and presenting a winning pitch
Negotiating to win
Presentating with impact
Managing and developing key accounts
Sales planning and priorities
Selling digital solutions
The integrated sell
Writing to sell
Marketing and branding
Marketing planning
Direct marketing in a digital world
Developing brands in magazines
Strategic marketing
Magazine packaging
Copywriting for print and online
Modern marketing
Marketing communications - planning and strategy
Direct marketing
PR and corporate relations training

PR fundamentals
Planning and managing campaigns
Digital PR
Account management
Selling stories in to journalists
Managing account teams
Planning and proposal writing
International account management
Getting the most PR out of exhibitions
PR to support the sales cycle
Selecting and managing your PR agency
The in-house magazine
Editing an in-house magazine
Developing and maintaining a professional client relationship
Media training

Broadcast media training - TV and radio
Print media training
Presenting to camera
Understanding the media and how they work
Increasing your coverage (tailored for specific clients)
Managing the media relationship
Message development
What do journalists wants from a press conference/lunch/trip?
Management and team training
Personal effectiveness
Introduction to management
Managing digital sales teams
Managing teams in times of change
Recruitment and selection
Appraisal and performance review
Delegation and supervision
Time and project management
Leadership and motivation
Successful negotiations
Presenting with impact
Chairing and moderating meetings and conferences
Developing and maintaining a professional client relationship
Doing more with less: making the most of resources across multiple media
Strategic sales management
Build a better business
Team building
Improving teamwork
Developing your content
Improving processses and organisation
Managing account teams
Managing editorial and creative teams
Publishers programme
Stress management programme
Personal development - courses to help develop Emotional Intelligence
Personal effectiveness and efficiency - time management skills
Personal branding - how your behaviour and personality can affect relationships both positively and negatively
Projecting your personal brand - how presentation skills play a big role in building a personal brand
Targetting different content personas - getting your brand across in written content
Communication and influence
Negotiation process for non-sales people
Personal resilience - reducing stress through Mindfulness
Creating the technical mentor


We can also optimise your content for you, and consult with you on your sales and marketing needs.  Please contact us to find out more.


About us

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ETC is the UK's leading training provider for professionals working in media, marketing services, PR and corporate communications.  We provide training for maximising your media, communications, print and digital content. 

We give you a totally flexible approach to your learning and development, both in content and delivery.

Call us on 00 44 (0)1428 722105 to see how we can help you and your staff.  Read more...

Training Consultants

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Learn direct from the best in the industry.  Our consultants, trainers and writing specialists are all experts in their field, and work with Europe's leading media owners, publishers and content providers to improve skills, efficiency and creativity.  Read more...

Contact us

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Please let us know if you want to learn more about our e-learning or tailored in-company training.

You can email us or call on 00 44 (0)1428 722105 to discuss your needs in more detail.

Affiliates & partners

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ETC is pleased to work with and recommend a growing number of carefully selected partners.  Meet our partners here...

Creating content

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We have a large pool of expert talent available to create high quality content for your print or digital projects.

Our award-winning writers can help you create web content, online communication or persuasive marketing copy.  Read more...

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