You may be using social media, but are you engaging in the right way, with the right people?
Your customers. Your suppliers. And even your competitors.
They are your audience. So is anyone who is browsing your market. Are you part of their conversation? How are you managing your messages?
It’s all about content and communication, and we can help you.Having a website isn’t enough anymore. You need content to interact with your audience. Getting your search terms right and having a few good key words in your copy won’t get your brand seen in today’s crowded digital world... You need good content.
Of course, you may know what you want already...and we can train you to do it yourself, or create content for you.
But you may be looking for help to get the best out of your content...and we can help you by auditing your content and guiding you on how to improve it.
Try our FREE Digital Content taster review Although this is not a fully comprehensive analysis it will help you identify the key areas for improvement. We will also give you a personalised suite of training suggestions and the opportunity for a more detailed and comprehensive audit of your site.
The FREE report will briefly look at how effective your content is including:
- The words you are using in body copy, links, page titles, captions etc
- What is most eye-catching on your site - and is that giving the right impression?
- Quick-wins for SEO, content, audience and goals
Please download an example of a FREE Digital Content audit for a car website to see what's included.
To take advantage of this FREE website audit you just need to tell us:
- What’s your website URL?
- What’s your business?
- What page do you want us to review on your site (in addition to your Home Page)?
- Outline one typical customer / audience type that would be using your home page and the additional page, and a task or interaction you would like them to perform.
- Three keywords or phrases you would like to be known for.
Full Digital Content Audit
You can download an example of a paid-for comprehensive Digital Content audit here.
In addition to the FREE content review outlined above, your paid-for comprehensive audit also includes:
- A set of top level user journeys to assess whether your intended audience is reaching the right area of your site with minimum effort and maximum return
- A deeper analysis of your content strengths and weaknesses
- Recommendations about tone of voice and content effectiveness
Other Content Consultancy services include:
- Digital advertising audit
- Ecommerce audit
- Print content audit
- Editorial / content handbooks and style guides
Please contact us to discuss your content needs.