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  Crafting content for Smartphones and Tablets

One day in-company training course

Designed for editors and writers, covering content planning, design and delivery for tablets and smartphones. 

Outline

Tablets and smartphones

  • Current range of devices, screen sizes, resolutions, etc
  • What are the differences between iOS and Android?
  • Which are most important now?
  • How is that likely to change?
  • What other operating systems to consider

Doing it: Delegates will get hands-on time with a range of mobile devices

What do audiences expect when they consume content on tablets and smartphones?

  • Re-purposing and re-imagining content for different platforms
  • How does content need to change for a tablet or smartphone?
  • The user experience and how to keep it simple
  • Thinking in terms of time rather than pages
  • Why you may need to move away from multi-column grids
  • How much text is too much?
  • How much interactivity do audiences want?

Doing it: Delegates will analyse content on tablets and smartphones

How can you deliver the content that audiences expect – an overview of the content tools available

  • What tools are available to you?
  • What is best practice today?

Doing it: Delegates will plan to make use of these tools

What needs to change on the editorial team to deliver this content?
•    How does the content you are creating need to change?
•    What can you do to get the most out of the content you create?
•    How can you develop a content strategy that means you get everything you need at the beginning of the process?  
•    Do you need to rework your print products?
•    How can you get your content found?
•    Understanding adaptive content and responsive design

Doing it: Delegates will assess their content strategies and plan to improve them

For more information on how we can help you organise your course, please contact us.
 

About us

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ETC is the UK's leading training provider for professionals working in media, marketing services, PR and corporate communications.  We provide training for maximising your media, communications, print and digital content. 

We give you a totally flexible approach to your learning and development, both in content and delivery.

Call us on 00 44 (0)1428 722105 to see how we can help you and your staff.  Read more...

Training Consultants

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Learn direct from the best in the industry.  Our consultants, trainers and writing specialists are all experts in their field, and work with Europe's leading media owners, publishers and content providers to improve skills, efficiency and creativity.  Read more...

Contact us

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Please let us know if you want to learn more about our e-learning or tailored in-company training.

You can email us or call on 00 44 (0)1428 722105 to discuss your needs in more detail.

Affiliates & partners

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ETC is pleased to work with and recommend a growing number of carefully selected partners.  Meet our partners here...

Creating content

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We have a large pool of expert talent available to create high quality content for your print or digital projects.

Our award-winning writers can help you create web content, online communication or persuasive marketing copy.  Read more...

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