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  •   "Overall, I thought it was very informative and surprisingly enjoyable." ...
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  •   "Both the news writing and the writing for the web courses were excellent." ...
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  •   "I really enjoyed both courses and found the format a forum in which it was extremely easy to...
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Create and develop your content logo

We help you make your content the best it can be

Whether  you're trying to get your message across in an email or a video; a report or feature article; a press release or an advertisement; we'll give you the skills to do it more effectively.

Our trainers are professional experts who share the techniques for best practice they have learned through years of experience.  As you’ll see from our client list, we work with large corporates, the world’s major media owners and leading public sector bodies, as well as smaller enterprises and learners.

Here are some of the training courses we can run for you.  Please CLICK THE ICON for more information on each one.

Training courses In-company training course E-learning course
Business, marketing and PR writing

 
Clear English - effective business writing
In-company training course logo
E-learning course logo
Report writing
 
Speech writing
 
Storytelling for brands
 
Top 10 tips for writing a great advertorial
 
Effective advertorials masterclass
 
Understanding data - the tools and techniques to find the stories from numbers
E-learning course
Grammar
E-learning course
Proofreading
E-learning course
Press release and PR writing
Writing case studies
 
Writing an effective business case
 
Writing effective impact summaries
 
Copy writing - print and online
 
Social media
 
Writing better articles
Blogging
Planning and proposal writing
 
Writing a newsletter
 
Writing effective forewords and introductions
 
Writing professional emails
 
Journalism skills

 
Introduction to writing for magazines and websites
Interviewing - Basic and Advanced
 
News writing - Basic and Advanced
Writing quality news that is exclusive and original
 
Feature writing - Basic and Advanced
Subbing - Basic and Advanced and Online
Proofreading
Rewriting - improving other people's copy
 
Introduction to reporting skills
 
Using research and digging to generate exclusive, original and quality content
 
Researching online
 
Review and test writing - Basic and Advanced
Journalism ethics
 
Understanding data - the tools and techniques to find the stories in numbers
Infographics - data visualisation
 
Financial reporting
Creating franchises
 
Shorthand
 
Typing
 
Introduction to customer publishing
 
Graduate journalism programme  
Incorporating digital into your work flow with minimum pain
 
Creating content for digital media

 
An introduction to digital media
Developing a content strategy
 
Crafting compelling content: getting readers and keeping them
 
Writing for the web - online writing and editing
Social media for brands
 
Re-purposing content for a digital world
 
Blogging
Live blogging
 
Mobile first content strategy
 
Crafting content for Smartphones and Tablets
 
User Generated Content - UGC
 
Pod and vodcasting skills
 
Ebook publishing essentials: understanding the new landscape for digital publishers
 
Content marketing: moving beyond search
 
Copywriting for the web
 
Effective online recruitment copywriting
 
Making the transition from print to digital
 
Refining your content strategy - digital workshops for brands
 
Usability and the user experience for websites

Web analytics

Scriptwriting and presentation skills
 
Editing skills

 
News editing
 
Features editing
 
Getting the best from contributors
 
Commissioning
 
Creating pace through effective flatplanning
 
Evaluating and developing your brand
 
Eyecatchers - writing headlines, standfirst and captions
 
Section editing
 
Turning 1500 words into 500
 
How to get a publication or website out - and like it - process management
 
Column writing
 
Leader writing
 
Using the post-mortem as a competitive tool
 
Video camera and editing skills

 
Mobile phone camera videoing and editing
 
Video scriptwriting
 
Writing for video - information as story - video planning and preparation
 
Essential video camera skills for the web
 
Essential video editing
 
Presenting to camera - better video presenting
 
Advanced camera skills
 
Planning and preparation
 
Pod and vodcasting skills
 
Design and photography training

 
How to create your greatest ever cover - every time
 
Photography workshop
 
Cover culture: the techniques and formats that mags are using today to grab eyeballs
 
Redesign programme
 
15 secrets of the best covers ever
 
20 ways smart mags use their photographic edge to out-smart the web
 
Front section and news
 
Reviews and features
 
Typography
 
Packaging - the essentials
 
Packaging - advanced, using FMCG principles for  media
 
The dos and don’ts of designing magazine apps for tablets
 
The basic skills for creating great magazine layout
 
Front cover evaluator: is your magazine cover as good as it could be?
 
9 things to always keep front of mind when creating a magazine cover
 
Picture research
 
Cutting your picture budget
 
Cash in the lens: how to turn your photographic content into profit
 
Creativity sessions

 
Unleash your personal creativity
 
Unleashing the full creative power of your team
 
Break-through thinking workshop
 
Kick-starting creativity
 
Evaluating ideas effectively
 
Creativity workout for designers: igniting ideas from within
 

* No we didn't forget search engines!  Please see our SEO courses.

contentetc quote"Many thanks for arranging that afternoon session for the team. They all enjoyed it and have been talking today about some of the things they learned.  They mentioned it on the team blog on the website yesterday too.  So thank you for organising and conducting the session, it was very valuable and exactly addressed the training thoughts we discussed at the end of last year." 

Please contact us to find out more.

 

About us

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ETC is the UK's leading training provider for professionals working in media, marketing services, PR and corporate communications.  We provide training for maximising your media, communications, print and digital content. 

We give you a totally flexible approach to your learning and development, both in content and delivery.

Call us on 00 44 (0)1428 722105 to see how we can help you and your staff.  Read more...

Training Consultants

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Learn direct from the best in the industry.  Our consultants, trainers and writing specialists are all experts in their field, and work with Europe's leading media owners, publishers and content providers to improve skills, efficiency and creativity.  Read more...

Contact us

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Please let us know if you want to learn more about our e-learning or tailored in-company training.

You can email us or call on 00 44 (0)1428 722105 to discuss your needs in more detail.

Affiliates & partners

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ETC is pleased to work with and recommend a growing number of carefully selected partners.  Meet our partners here...

Creating content

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We have a large pool of expert talent available to create high quality content for your print or digital projects.

Our award-winning writers can help you create web content, online communication or persuasive marketing copy.  Read more...

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