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Journalism skills

Exclusivity, originality and quality… the only way to keep your readers coming back and build a community loyal to your brand

The world is full of content: websites, magazines, newspapers, TV, radio, Twitter, blogs and forums…  But much of it looks the same.  Much of it IS the same - the same content repeated across different media.  

And although presenting identical content in a “new” format can be novel, without true originality it will not secure long-term loyalty on its own. 

The only way to project a clear voice that stands out from this noise is to create content with exclusivity, originality and quality.

Exclusive: Developing content that others do not have generates new traffic to sites and new readers for publications.  “Me too” content does not generate long-term success.

Originality: Original ways of developing and presenting content focused on the real needs of readers, listeners, viewers and visitors will increase audiences and nurture genuine loyalty.  It will help establish new and profitable media consumption habits.

Quality: A focus on responding to the concerns of readers, listeners, viewers, visitors improves the quality of content.  Content quality can also be enhanced by better exploiting all the media channels and formats at your disposal, driving traffic from your print channels to your online brand and vice versa.

Our editorial and journalism skills training courses are led by working journalists, who understand the pressure facing journalists today.  We work with media owners, web publishers, and content distributors to help their people develop exclusive, original and quality content through a range of specialist workshops and seminars, including:

  In-company training courses   E-learning courses
Interviewing - Basic and Advanced 
News writing / Advanced news writing
Writing quality news that is exclusive and original 
Feature writing - Basic and AdvancedFeature writing / Advanced feature writing 
Top 20 grammar mistakes and how to fix them
Proofreading
Subbing - Basic and Advanced and Online
Sub-editing
Rewriting - improving other people's copy 
Blogging
Blogging
Introduction to reporting skills  
Using research and digging to generate exclusive, original and quality content 
Researching online 
Review and test writing - Basic and Advanced        
Review and test writing / Advanced review and test writing
Journalism ethics 
Understanding data - the tools and techniques to find the stories in numbers    
Reading accounts and making sense of them
Infographics - data visualisation
 
Financial reportingReading accounts and making sense of them
Incorporating digital into your work flow with minimum pain
 
Creating franchises
 
Shorthand
 
Typing 
Introduction to customer publishing 
Graduate journalism programme
 

...and many more, including:

  • Understanding finance and the City
  • Business news reporting
  • Faster, funnier: comic writing
  • Introduction to journalism
  • Magazine production
  • News for monthlies
  • News reports for women's magazines
  • Real life features
  • Relationship features
  • Research, digging and investigations
  • Short interviews: maximising the value of minimal time
  • Specialist news
  • Spinning stories for your readers
  • Style: an advanced masterclass

quote"Excellent, very authoritative, yet friendly.  Understood the needs of journalists..."

quote"This course gave me the confidence to write a feature article and page for the web.  It covered everything I wanted it to."

For more information, please contact us.

 

About us

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ETC is the UK's leading training provider for professionals working in media, marketing services, PR and corporate communications.  We provide training for maximising your media, communications, print and digital content. 

We give you a totally flexible approach to your learning and development, both in content and delivery.

Call us on 00 44 (0)1428 722105 to see how we can help you and your staff.  Read more...

Training Consultants

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Learn direct from the best in the industry.  Our consultants, trainers and writing specialists are all experts in their field, and work with Europe's leading media owners, publishers and content providers to improve skills, efficiency and creativity.  Read more...

Contact us

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Please let us know if you want to learn more about our e-learning or tailored in-company training.

You can email us or call on 00 44 (0)1428 722105 to discuss your needs in more detail.

Affiliates & partners

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ETC is pleased to work with and recommend a growing number of carefully selected partners.  Meet our partners here...

Creating content

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We have a large pool of expert talent available to create high quality content for your print or digital projects.

Our award-winning writers can help you create web content, online communication or persuasive marketing copy.  Read more...

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