Exclusivity, originality and quality… the only way to keep your readers coming back and build a community loyal to your brand
The world is full of content: websites, magazines, newspapers, TV, radio, Twitter, blogs and forums… But much of it looks the same. Much of it IS the same - the same content repeated across different media.
And although presenting identical content in a “new” format can be novel, without true originality it will not secure long-term loyalty on its own.
The only way to project a clear voice that stands out from this noise is to create content with exclusivity, originality and quality.
Exclusive: Developing content that others do not have generates new traffic to sites and new readers for publications. “Me too” content does not generate long-term success.
Originality: Original ways of developing and presenting content focused on the real needs of readers, listeners, viewers and visitors will increase audiences and nurture genuine loyalty. It will help establish new and profitable media consumption habits.
Quality: A focus on responding to the concerns of readers, listeners, viewers, visitors improves the quality of content. Content quality can also be enhanced by better exploiting all the media channels and formats at your disposal, driving traffic from your print channels to your online brand and vice versa.
Our editorial and journalism skills training courses are led by working journalists, who understand the pressure facing journalists today. We work with media owners, web publishers, and content distributors to help their people develop exclusive, original and quality content through a range of specialist workshops and seminars, including:
...and many more, including:
- Understanding finance and the City
- Business news reporting
Faster, funnier: comic writing
Introduction to journalism
News for monthlies
News reports for women's magazines
Real life features
Research, digging and investigations
Short interviews: maximising the value of minimal time
Spinning stories for your readers
Style: an advanced masterclass
"Excellent, very authoritative, yet friendly. Understood the needs of journalists..."
"This course gave me the confidence to write a feature article and page for the web. It covered everything I wanted it to."
For more information, please contact us.