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  Dealing with User Generated Content (UGC)

One day in-company training course

"Excellent chance to talk and discuss major themes with experienced people from different backgrounds."

IM, comments, social networking, social recommendation, community, forums, blogs, Twitter, Facebook, microblogging, counter-blogging, file sharing, wikis, Web 2.0, Web 3.0...if it feels like the user is taking over the net, then what can a publishing team do to stay in touch, relevant and create a site worth being a part of?  And how can they protect their site if they are not in full control of the content being created and posted?

This course gives teams an insight into how UGC has changed the web and how to work with it.

Outline
 
What UGC and community on the web actually means

  • How using the internet has changed
  • What that means for magazines
Using community for your title or ‘brand’
  • Building reader loyalty and return visits
How your market and audience will affect community building
  • How familiar are your audience with community tools?
  • Pitching community at the right level
  • When to use text, when to use tools
  • How to educate users
  • How to attract new users with a different level of community experience
What are the key community tools and content areas?

1.    Forums and messageboards
  • What are they?
  • How do you populate them?
  • What about moderation?
2.    Chat rooms
  • What are they?
  • How do you populate them?
  • What about moderation?
3.    Social networking sites
  • What are they?
  • How do you populate them?
  • What about moderation?
Doing it: Look at relevant forums, message boards, chat rooms and social networking sites to see what works and what doesn’t

The tools you can use to build a community


1. Messages from you to them…
  • Email newsletters
  • Community building through campaigns etc.
  • Diary and events services
  • Web Seminars, conferencing and feedback systems
2. Messages from them to you…
  • Reader feedback (letters and emails)
  • Reader comments
  • Social recommendation/sharing services (flikr, digg, del.icio.us, rojo…)
  • Polls
3.  Two way communication
  • Online voting
  • Blogging with comments
  • Forums and discussions
  • Using social networking sites
4. Harnessing the blogging community
  • A brief history of blogs
  • Introducing linking, conversation, collaboration and consultation – the characteristics of a good blog
  • Blogging styles- what works when
  • Why blogging is taken seriously by publishers
  • Understanding the ‘blogosphere’ – threat and opportunity
  • Current blogging trends
  • Finding the niche that works for you
Doing it: Find and compare three types of blog: the individual; the magazine; the newspaper then write an entry in different blogging styles

Blogging feedback, sitebuilding and housekeeping

  • Generating and monitoring comment
  • Basic marketing
  • Linking to social networking sites
Usability
  • What makes a web site easy to use and engage with?
  • Balancing complexity and user features
  • Meeting the expectations of potential online readers both new and experienced
Doing it: Choose a subject, decide which community methods to use, see how to get people to see it and take part.

Negative attitudes and impacts of online communities

  • Child grooming
  • Virtual reality
Key legal issues for hosts and publishers
  • Was the publication permanent?  
  • Where was it published?  
  • What was published?  
  • Tone, emotions


For more information on how we can help you organise your course, please contact us.

 

About us

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ETC is the UK's leading training provider for professionals working in media, marketing services, PR and corporate communications.  We provide training for maximising your media, communications, print and digital content. 

We give you a totally flexible approach to your learning and development, both in content and delivery.

Call us on 00 44 (0)1428 722105 to see how we can help you and your staff.  Read more...

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Learn direct from the best in the industry.  Our consultants, trainers and writing specialists are all experts in their field, and work with Europe's leading media owners, publishers and content providers to improve skills, efficiency and creativity.  Read more...

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Please let us know if you want to learn more about our e-learning or tailored in-company training.

You can email us or call on 00 44 (0)1428 722105 to discuss your needs in more detail.

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