 Digital recruitment advertising sales
One day face-to-face training course Aimed at Sales executives and sales managers. Delegates should have some previous sales training and experience, and have a basic understanding of their recruitment website. Objective To provide a foundation of the skills and knowledge required to sell digital recruitment advertising. Outline - The UK advertising marketplace
 - Internet terminology – definitions and vocabulary
- Customer groups – attitudes to digital recruitment
- Doing it – making an impact in digital media sales
- Audiences, measurement and research
- Doing it – using audience metrics in the sales process
- The benefits of digital advertising
- The product portfolio
- Doing it – using the right product in different scenarios
- Response – optimising adverts and managing response
- Campaigns - building and managing campaigns
- Doing it – winning the business (managers will be invited to review this final exercise)
Advanced digital recruitment advertising salesOne day face-to-face training course Aimed at Sales executives and managers who have demonstrated competence in digital recruitment advertising sales, and have previously attended the Digital Recruitment Advertising Sales course. Objective To give delegates advanced skills and knowledge to grow account revenues, expand the customer base, and utilise the full range of digital advertising opportunities. Pre-course work The 3 photos exercise
Source a written case study from a current customer Outline - Introduction – The 3 photos exercise
- The UK Digital Advertising Marketplace – challenges facing advertisers
- Customer groups – smarter selling in a fragmented marketplace
- Digital audiences and classified marketplaces – more data and statistics, and an introduction to demand-based selling
- Doing it - using metrics to gain a competitive edge
- Introducing Value
- The Product Portfolio - Candidate acquisition beyond the job board
- Doing it – candidate acquisition techniques
- Response management
- Working with third parties – your role in the digital recruitment process
- Managing campaigns
- Doing it - winning the business (managers will be invited to review this final exercise)
Digital recruitment advertising for sales managers
One day face-to-face training course Aimed at Managers of digital recruitment advertising sales teams. Delegates should have an understanding of the digital advertising product portfolio. Objective To give managers the skills and knowledge to develop revenues, maximise product commercial opportunities, and improve customer acquisition and retention. Pre-course work The 3 photos exercise
Source a written case study from a current customer Outline - Introduction – The UK Advertising Marketplace
- Terminology refresh
- Customer groups – traditional vs new approaches to customer targeting in recruitment advertising sales
- Digital Audiences – “damn lies and statistics” – what you and your team need to know to sell digital recruitment advertising
- Doing it – using statistics in the sales process
- Introducing value
- The product portfolio – a critique from the commercial perspective
- Managing your marketplace – team, job board, main site, supply and demand
- Working with third party organisations
- Team structure and function – including internal support structures
- Doing it – customer acquisition through marketplace intelligence
For more information on how we can help you organise your digital recruitment course, please contact us.
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