What our clients say about us:
  •   "I recently completed the 'Writing great features' course online. I found the course very in...
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  •   "I thought it was an incredibly useful and insightful course. My knowledge and awareness have...
  •   "The trainer was excellent ....very useful and enjoyable." ...
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  •   "I've just completed your online ContentETC module on review and test writing. It's definitel...
  •   "Thanks for going above and beyond with this. Really enjoyed getting the feedback and I recog...
  •   "Thank you very much for your feedback. You’re spoiling me! I have very much enjoyed doing...
  •   "Thanks for the fabulous course! Attached is my feature for your first round of approvals an...
  •   "Thank you! Your feedback has made me beam with delight! Thanks so much for such an informa...
  •   "Thanks for taking the time to go through my feature. It’s much appreciated. I found your...
  •   "First let me say that I really enjoyed the e-learning course on Review and test writing. It...
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  •   "Thanks for getting back to me and for all your comments and advice throughout the course, re...
  •   "Thanks Margaret - I'm much more pleased with this now!  I really enjoyed the online course,...
  •   "Very easy. Intuitive, obvious, logical." ...
  •   "Everything was clear and easy to understand. And it had eye-catching graphics and all that."...
  •   "Overall, I thought it was very informative and surprisingly enjoyable." ...
  •   "The system was easy to use and dip in and out of. It's very useful to have summary checklist...
  •   "Both the news writing and the writing for the web courses were excellent." ...
  •   "I found the one-on-one approach very beneficial. Being able to complete the course at my own...
  •   "The sense of positive reinforcement was very welcome." ...
  •   "The exercises were cool." ...
  •   "I really enjoyed both courses and found the format a forum in which it was extremely easy to...
  •   "The course is logically laid out and the feedback is excellent." ...
  •   "Overall, the presentation and level of information I absorbed from the course was highly sat...
  •   "I found the course to be most instructive." ...
  •   "Excellent, very authoritative, yet friendly.  Understood the needs of journalists…" ...
  •   "Up to the usual high standard" ...
  •   "All of the feedback is incredibly positive." ...
  •   "We are always pleased with the reports we receive from people attending courses - everyone s...
  •   "An invaluable course.  Extremely useful particularly in terms of practical tasks, interview...
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contentetc writing skills e-learning courses logo

Good writing takes aim at its reader and delivers on its promises. Learn how to pull in your target audience with everything you write, from the basics of writing news copy to review and test writing.

Our e-learning writing courses have been developed by working journalists who provide the practical knowledge that you need to get your messages across.

Each of the e-learning courses outline the theory behind good writing, and include top tips, checklists, and quizzes to really check your understanding.

You also have the option of having tailored feedback on your writing from the trainer. You can do the course on its own, or request feedback when you buy your course.   If you do, at the end of your course, you will be asked to email a piece of work to the trainer.  They will feedback suggestions to you and ask to see a revised piece of work for a second set of comments.  Having feedback built into the course really maximises the benefits of the e-learning and makes it totally tailored for you.

Our e-learning writing skills courses are:

News writing - a must for anyone supplying news to a publication

Feature writing - for anyone who needs to know how to plan, structure and write a good feature

Review and test writing - how to structure and style an interesting review

Writing for the web - it’s not the same as print – find out why

Advanced news writing - for more experienced writers who want to stretch their skills

Advanced review and test writing - add impact, interest and value to your reviews

Advanced feature writing - how to make good features even better

Proofreading - quicker, better and more effective proofreading

LearnFast  Top 20 grammar mistakes and how to fix them - speed up your writing and editing, and add clarity and understanding to everything you write

PR writing - press releases, emails, case studies and features, social media and more

Coming soon!

Effective writing 

We also deliver these courses in a face-to-face learning environment, so if you have a group of people with the same need, and you want a tailored in-company solution, please just let us know.  

 

About us

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We provide training for print or digital content, tailored to our clients' specific needs. Delivered through face-to-face training or via e-learning, or a combination of the two. This gives you a totally flexible approach to your learning and development, both in content and delivery.

Click through to etc-online.co.uk for more detailed information on who we are and how we work; call us on 01428 644123 or download our brochureRead more...

Training Consultants

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Learn direct from the best in the industry.  Our tutors, trainers and writing specialists are all experts in their field, and work with Europe's leading media owners, publishers and content providers to improve skills, efficiency and creativity.  With e-learning you gain their invaluable insight and the very latest techniques at a fraction of the cost of traditional training programmes.  Read more...

Contact us

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Please let us know if you want to learn more about e-learning or tailored training for print media and digital content, PR and corporate communications.

You can call us on 01428 644123, or email us to discuss your needs in more detail.

Affiliates & partners

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ETC is pleased to work with and recommend a growing number of carefully selected partners.  Meet our partners here...

Creating content

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We have a large pool of expert talent available to create high quality content for your print or digital projects.

Our award-winning writers can help you create web content, online communication or persuasive marketing copy.  Read more...