Ebook publishing essentials: understanding the new landscape for digital publishers

One day in-company training course

This course is aimed at anyone working in publishing who needs to get to grips with the revolution in mobile media and understand the opportunities and challenges offered by ebook publishing. Ideal for publishers, editors, designers and marketers.

Outline
Tailored to your needs

As with all ContentETC face-to-face courses, the day’s content is tailored to address your specific markets, products, platforms, and training needs.

How mobile devices in the ‘post-PC era’ are shaping the way people read and consume books.
A survey of today’s significant trends: the rise of apps, cloud computing and the ‘platform strategies’ of major players in digital media.
A look at the digital devices people are using to read books, including dedicated eReaders, tablets and smartphones; how are they being used and what benefits do they offer the reader?
Ebook formats explained, including EPUB, Amazon Kindle, Mobipocket, PDF and BBeB, plus a look forward to the possibilities offered by the groundbreaking new formats EPUB 3 and Kindle Format 8.
How content is being shaped by digital media consumption, including short books (Kindle Singles, iBook Storycuts), long articles (Instapaper, Readability and The Atavist), audiobooks (Audible, Bardowl) and more.
The rise of social reading and what it means for publishers, including Kobo Pulse, Goodreads and aNobii.
Enhanced ebooks; adding video, audio and other forms of multi-media.
Book apps – re-imagining the book format for the post-PC age. What are book apps, what are current best examples and how should publishers approach thinking about creating apps for tablets such as the iPad?
User experience: looking at the factors affecting design and usability for eReaders, tablets and smartphones, and what this means for creating ebooks and apps.
User interface design for mobile, including emerging standards, design patterns and top tips on how to approach developing for mobile devices with touch screens.
Hardware considerations – with speakers, microphones, cameras, accelerometers, GPS, wifi and other features, how can book publishers optimise ebooks and apps for smartphones and tablets?
Discoverability – how to ensure that your ebooks get found and shared online.
The importance of metadata and where it’s used.
Understanding the principles of SEO and how they apply to ebook discovery.
Marketing ebooks online; using blogs, microsites, online video, social media and other digital channels to build a presence and engage potential readers.
Future developments in mobile: a look at where things may be going in the field of mobile publishing to ensure that you’re ahead of the game.

Doing it: Looking at a range of eReaders, tablets and smartphones for attendees to experience the devices for themselves. There will also be exercises and discussions aimed at helping delegates plan and scope content for mobile.

For more information on how we can help you organise your course, please contact us.