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  •   "Overall, I thought it was very informative and surprisingly enjoyable." ...
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  Evaluating and developing your brand

One day in-company training course

"...has given me the tools to evaluate and develop my publication and others."

Periodically, it is a good idea to take a look at your magazine or website through fresh eyes. Sections that were appropriate a year ago may not serve a useful purpose now. In this session, editors will be guided to evaluate their brands and come up with a plan for change.

Ideal for editors and publishers who want to refresh their products.

Outline

Looking outside

  • What distinguishes a leading brand from an also-ran?
  • What are readers looking for?
  • Competitive profiles
Doing it: Delegates will compare brands in other markets
    
Analysing the current situation
  • Your reader
  • Your competition
  • Your brand

Doing it: Analysing strengths and weaknesses of competing publications

Doing it: Developing a reader profile
    
Doing it: Assessing your competition

Doing it: Assessing your own brand

Brainstorming the possibilities

Developing a unique editorial feature
Consultation
    
Doing it: Consultancy - delegates will work to solve a particular problem for their brand

 

For more information on how we can help you organise your course, please contact us.
 
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New courseEffective Writing

The tools you need to get your ideas across more clearly – no matter what you write

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About us

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ETC is the UK's leading training provider for professionals working in media, marketing services, PR and corporate communications.  We provide training for maximising your media, communications, print and digital content. 

We give you a totally flexible approach to your learning and development, both in content and delivery.

Call us on 01428 644123 to see how we can help you and your staff.  Read more...

Training Consultants

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Learn direct from the best in the industry.  Our consultants, trainers and writing specialists are all experts in their field, and work with Europe's leading media owners, publishers and content providers to improve skills, efficiency and creativity.  Read more...

Contact us

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Please let us know if you want to learn more about our e-learning or tailored in-company training.

You can email us or call on 00 44 (0)1428 644123 to discuss your needs in more detail.

Affiliates & partners

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ETC is pleased to work with and recommend a growing number of carefully selected partners.  Meet our partners here...

Creating content

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We have a large pool of expert talent available to create high quality content for your print or digital projects.

Our award-winning writers can help you create web content, online communication or persuasive marketing copy.  Read more...

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