Case study 1 - Integration

The challenge
This global publisher wanted to integrate their print and online brands to improve synergy, efficiency and competitive advantage.

The solution
ETC designed and delivered a series of interactive workshops to whole brand teams, focusing on the working reality and benefits of integration.  Topics included:

• Planning, schedules and deadlines
• Roles and responsibilities
• Writing for page and screen
• Cross promotion
• Online news and features
• Growing and extending the brand

The result
The effect was "immediate and far-reaching", with hugely clarified roles, improved working practices and a shared vision which boosted team morale and motivation levels.

Case study 2 - Remote, not isolated

The challenge
Specialist media owner with magazines, exhibitions and websites across a variety of consumer markets.  Many of these products relied upon freelance contributors and small specialist teams, with several distributed across a wide geographic area.  Our client wanted to improve and harmonise standards of work without the potential disruption of a centralised training programme.

The solution
ETC was commissioned to create a suite of tailored E-learning modules, to work alongside traditional face-to-face learning workshops.  The resulting programme of modules and workshops covers every aspect of creating and managing print and web content.

The result
Team identity and co-operation was strengthened; remote workers felt they were given the same learning opportunities as their colleagues; and skills were measurably improved across the board at a fraction of the cost of a traditional training programme.

Case study 3 - All for one, one for all

The challenge
This large, ambitious and fast-growing media owner realised that success had also fragmented the existing corporate culture and team bonds, with discreet working groups potentially suffering from a lack of cohesive focus, hindered by apparent weaknesses in the internal communication process.

The solution
Alongside senior managers, ETC designed and delivered a challenging and far-reaching portfolio of Team Days, each focusing on a particular aspect of operations or content, and each attended by the whole brand content team.

The result
The Team Days were an instant antidote to previously strained communications, with an extraordinary level of motivation and commitment generated as a direct result.  The products were improved; processes streamlined; teams bonded; new skills were developed; all within an open and supporting corporate culture that involved everyone.

Case study 4 - 360 degree learning

The challenge
This pioneering communications consultancy wanted to improve and develop staff skills, motivation, loyalty and engagement, while maintaining a unique business proposition and competitive market position.

The solution
Close consultation and detailed training needs analysis allowed ETC to build a face-to-face training programme across all levels and functions of the business.  The programme is presented and managed as a long-term, on-going learning resource for the whole organisation.

The result
Greater staff motivation; stronger teams and clearer management direction are all direct and immediate results of this exciting programme.  Additional benefits include a sharper business proposition; elevated levels of client service and a shared, empowering vision throughout the business.