What our clients say about us:
  • "I just wanted to pass on my thanks for the training given to me by the ETC team. I enrolled on my ...
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  •   "I thought it was an incredibly useful and insightful course. My knowledge and awareness have...
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  •   "I've just completed your online ContentETC module on review and test writing. It's definitel...
  •   "Thanks for going above and beyond with this. Really enjoyed getting the feedback and I recog...
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  •   "Thanks for the fabulous course! Attached is my feature for your first round of approvals an...
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  •   "First let me say that I really enjoyed the e-learning course on Review and test writing. It...
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  •   "Thanks for your help and direction, much appreciated." ...
  •   "You folks are brilliant at what you do over at ContentEtc! Thanks for the feedback and glad...
  •   "Thank you very much, it was very helpful to someone like me who did a writing course and nee...
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  •   "Thanks very much for your help and advice – you’ve provided an invaluable insight into t...
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  •   "Thanks Margaret - I'm much more pleased with this now!  I really enjoyed the online course,...
  •   "Very easy. Intuitive, obvious, logical." ...
  •   "Everything was clear and easy to understand. And it had eye-catching graphics and all that."...
  •   "Overall, I thought it was very informative and surprisingly enjoyable." ...
  •   "The system was easy to use and dip in and out of. It's very useful to have summary checklist...
  •   "Both the news writing and the writing for the web courses were excellent." ...
  •   "I found the one-on-one approach very beneficial. Being able to complete the course at my own...
  •   "The sense of positive reinforcement was very welcome." ...
  •   "The exercises were cool." ...
  •   "I really enjoyed both courses and found the format a forum in which it was extremely easy to...
  •   "The course is logically laid out and the feedback is excellent." ...
  •   "Overall, the presentation and level of information I absorbed from the course was highly sat...
  •   "I found the course to be most instructive." ...
  •   "Excellent, very authoritative, yet friendly.  Understood the needs of journalists…" ...
  •   "Up to the usual high standard" ...
  •   "All of the feedback is incredibly positive." ...
  •   "We are always pleased with the reports we receive from people attending courses - everyone s...
  •   "An invaluable course.  Extremely useful particularly in terms of practical tasks, interview...
  •   "Inspiring, understanding and very knowledgeable. So far, excellent."   ...
     

Case studies

ETC's special talent is to help you identify the essential skills, knowledge, attitudes and habits that - once combined - keep you lean and competitive.

We can work with you to optimise your:
  • Creative performance
  • Business productivity
  • Leadership and inspiration
  • Operational efficiency
  • Teamwork and individual motivation
  • Product and media integration
  • Revenues, profits and cost controls

Here are some brief examples of our recent work with selected clients.  To discuss your specific needs, please let us know.

 

Case study 1 - Integration

The challenge
This global publisher wanted to integrate their print and online brands to improve synergy, efficiency and competitive advantage.

The solution
ETC designed and delivered a series of interactive workshops to whole brand teams, focusing on the working reality and benefits of integration.  Topics included:
  • Planning, schedules and deadlines
  • Roles and responsibilities
  • Writing for page and screen
  • Cross promotion
  • Online news and features
  • Growing and extending the brand

The result
The effect was "immediate and far-reaching", with hugely clarified roles, improved working practices and a shared vision which boosted team morale and motivation levels.

Case study 2 - Remote, not isolated

The challenge
Specialist media owner with magazines, exhibitions and websites across a variety of consumer markets.  Many of these products relied upon freelance contributors and small specialist teams, with several distributed across a wide geographic area.  Our client wanted to improve and harmonise standards of work without the potential disruption of a centralised training programme.

The solution

ETC was commissioned to create a suite of tailored E-learning modules, to work alongside traditional face-to-face learning workshops.  The resulting programme of modules and workshops covers every aspect of creating and managing print and web content.

The result
Team identity and co-operation was strengthened; remote workers felt they were given the same learning opportunities as their colleagues; and skills were measurably improved across the board at a fraction of the cost of a traditional training programme.

Case study 3 - All for one, one for all

The challenge
This large, ambitious and fast-growing media owner realised that success had also fragmented the existing corporate culture and team bonds, with discreet working groups potentially suffering from a lack of cohesive focus, hindered by apparent weaknesses in the internal communication process.

The solution

Alongside senior managers, ETC designed and delivered a challenging and far-reaching portfolio of Team Days, each focusing on a particular aspect of operations or content, and each attended by the whole brand content team.

The result
The Team Days were an instant antidote to previously strained communications, with an extraordinary level of motivation and commitment generated as a direct result.  The products were improved; processes streamlined; teams bonded; new skills were developed; all within an open and supporting corporate culture that involved everyone.

Case study 4 - 360 degree learning

The challenge
This pioneering communications consultancy wanted to improve and develop staff skills, motivation, loyalty and engagement, while maintaining a unique business proposition and competitive market position.

The solution

Close consultation and detailed training needs analysis allowed ETC to build a face-to-face training programme across all levels and functions of the business.  The programme is presented and managed as a long-term, on-going learning resource for the whole organisation.

The result
Greater staff motivation; stronger teams and clearer management direction are all direct and immediate results of this exciting programme.  Additional benefits include a sharper business proposition; elevated levels of client service and a shared, empowering vision throughout the business.

About us

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ETC is the UK's leading training provider for professionals working in media, marketing services, PR and corporate communications.  We provide training for maximising your media, communications, print and digital content. 

We give you a totally flexible approach to your learning and development, both in content and delivery.

Call us on 00 44 (0)1428 722105 to see how we can help you and your staff.  Read more...

Training Consultants

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Learn direct from the best in the industry.  Our consultants, trainers and writing specialists are all experts in their field, and work with Europe's leading media owners, publishers and content providers to improve skills, efficiency and creativity.  Read more...

Contact us

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Please let us know if you want to learn more about our e-learning or tailored in-company training.

You can email us or call on 00 44 (0)1428 722105 to discuss your needs in more detail.

Affiliates & partners

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ETC is pleased to work with and recommend a growing number of carefully selected partners.  Meet our partners here...

Creating content

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We have a large pool of expert talent available to create high quality content for your print or digital projects.

Our award-winning writers can help you create web content, online communication or persuasive marketing copy.  Read more...

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