Commercialise and optimise your content

Essential training that will pay for itself

All our clients want to improve their performance, and they realistically expect an uplift in productivity and profit as a direct result. Our industry leaders and commercial experts will show you how to make money from your content, using your own valuable resources and those available online, including digital advertising and social media.

Alongside direct sales, we also train your managers in PR, marketing, branding and media relations - skills which will either help you, or hurt you, if you get it wrong.

Please explore the following course topics and then just CLICK THE ICON for more information on each one.

Training courses	In-company training courses	E-learning courses
Digital sales and marketing
Making money from digital
Digital sales business workshops - mobile, video and tablet
Digital display advertising sales - basic, advanced and for managers
Selling digital audiences - the use of research and data in the sales process
Targeting digital audiences - the use of adserving techniques to grow digital revenue
The value of digital advertising
Digital recruitment advertising sales - basic, advanced and for managers
Social media for sales, marketing and PR professionals
Using Twitter as a sales, marketing and PR tool
Social media copywriting for marketers
Blogging as a sales and marketing tool
Email and newsletter marketing: making campaigns work harder
Content marketing: using digital media to attract, retain and convert customers
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) - driving traffic to your site
Balancing the needs of SEO and creativity
Advanced SEO modules
Social media
The common social media mistakes and how to avoid them
Social media for business
Social media marketing - the opportunities for business
Writing for social media
Social media for editorial success
Team brainstorm on social media strategy
Getting to grips with Twitter - one-to-one
Social media for sales, marketing and PR professionals
Using Twitter as a sales, marketing and PR tool
Social media copy writing for marketers
Strategy and market awareness
Build a better business
Social media strategy
iPad, tablet and mobile training
Ebook publishing essentials: understanding the new landscape for digital publishers
Strategic look at your website
Short digital refreshers
Strategic business planning
Optimising business
Preparing for Web 3.0
Making money from digital
Latest in digital seminars
Sales and business development
Essential selling skills
Telephone sales skills
Secrets of successful customer service
Building and presenting a winning pitch
Negotiating to win
Presentating with impact
Managing and developing key accounts
Sales planning and priorities
Selling digital solutions
The integrated sell
Writing to sell
Marketing and branding
Marketing planning
Direct marketing in a digital world
Developing brands in magazines
Strategic marketing
Magazine packaging
Copywriting for print and online
Modern marketing
Marketing communications - planning and strategy
Direct marketing
PR and corporate relations training
PR fundamentals
Planning and managing campaigns
Digital PR
Account management
Selling stories in to journalists
Pitching
Managing account teams
Planning and proposal writing
International account management
Getting the most PR out of exhibitions
PR to support the sales cycle
Selecting and managing your PR agency
The in-house magazine
Editing an in-house magazine
Customer magazine publishing: process and communication
Customer magazine publishing: getting the best out of your publisher
Developing and maintaining a professional client relationship
Media training
Broadcast media training - TV and radio
Print media training
Understanding the media and how they work
Increasing your coverage (tailored for specific clients)
Managing the media relationship
Message development
What do journalists wants from a press conference/lunch/trip?
Management and team training
Introduction to management
Managing teams in times of change
Recruitment and selection
Appraisal and performance review
Delegation and supervision
Time and project management
Leadership and motivation
Successful negotiations
Presenting with impact
Chairing and moderating meetings and conferences
Budgeting
Developing and maintaining a professional client relationship
Doing more with less: making the most of resources across multiple media
Strategic sales management
Build a better business
Team building
Improving teamwork
Developing your content
Improving processses and organisation
Managing account teams
Managing editorial and creative teams
Publishers programme
Stress management programme