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ETC was launched in September 1998 by Lucy Ashfield, Richard Sharpe and Margaret Coffey. We now manage a carefully selected, vibrant and ever-growing team of expert trainers, learning specialists and senior practitioners.
Our new clients soon learn that our training is better largely because of the unique knowledge and experience that we bring to their business challenges. All our consultants are experts and specialists working in their chosen field. They have trained thousands of business professionals, journalists and corporate managers, and regularly speak at industry conferences and forums. They inspire your people by sharing their skills, insights and experience. Everyone in the ETC team shares a passion for creating and delivering the UK's most effective learning solutions "You folks are brilliant at what you do over at ContentETC! Thanks for the feedback and glad to see it's a lot tighter, I can finally lay that ghost to rest."
Richard Sharpe is a journalist, editor and trainer, and a frequent speaker at industry conferences and media forums. Co-founder of ETC and a Visiting Fellow of the University of East London, he has written for the Financial Times, The Herald Tribune, The Times, The Daily Telegraph and The Observer. Formerly editor of Computing magazine, he is one of Europe's leading IT writers, editing or contributing to the FT Group, Blackwell, Oxford University Press, Sterling Publications and Computer Weekly. Contact Richard
"Knowledgeable and experienced. The right type of person to teach a group of experienced writers. Managed to strike the right balance between direct teaching and group tasks."
Margaret Coffey is a journalist, trainer and founding-director of ETC. As a trainer she works with major UK media owners and other organisations to design and deliver programmes to improve the performance of writers across all media channels. For 20 years she has written about business and technology for US and UK publications and websites, including BusinessWeek, The Independent, The Financial Times and many others. Contact Margaret
"She's brilliant. A great listener who is very happy to change direction throughout the course to suit us. She is very calm and gives constructive criticism very well - obviously she practices what she preaches!"

Piers Ford is a highly experienced journalist, specialising in reviews, tests, features and profiles, and contributes to a large number of business, arts and lifestyle publications. His work has appeared in The Independent on Sunday, France magazine, BBC Music magazine, Gramophone, The Singer, The Financial Times, Boards, Amazon.co.uk, Heritage and Country Living. Contact Piers "Many thanks for your help Piers, I really enjoyed it and found it very useful."
Craig McGregor is a trainer and copywriter, with over 25 years experience of working with some of the world's leading brands. He also coaches writers to achieve real impact, improved loyalty, and enhanced response from their work. His clients span consumer and business markets, including names such as Rolex, Ferrari, Unilever, Samsung, T-Mobile and SKY Television. Contact Craig
"Craig is an excellent raconteur and has a wealth of interesting facts and stories that he uses to complement his teaching."
 Becky Bocchetti is a leading web editor and print journalist, now applying her unique cross-media experience as an editorial strategy consultant working with media owners and websites. Her track record with the award-winning weddingguideuk.com and the joint multimedia venture Vizzavi preceded a move to broadcast, as an interactive producer for BBC Radio 2, before joining London Zoo, where she launched their first e-commerce site, gaining recognition with an Enjoy England Award for Excellence, and also winning the Tourism Website of the Year. Contact Becky "...the 90 minutes I had with Becky was possibly the most constructive conversation I've had...in 11 years. Have been implementing the things she talked through and we're already seeing a growth in traffic!"
Karen May is a writer, editor, internal communication specialist and trainer. Her experience in the UK and SE Asia spans customer publishing, entertainment journalism and business publishing. Karen has worked with teams at Lexus Cars, Cable and Wireless, Tesco, BT, IPC Magazines and Redwood Publishing. Her training expertise and specialist knowledge encourages rapid practical learning at all levels. Contact Karen "Really knowledgeable and tailored advice directly to my needs. Certainly knows her stuff!"
 David Bostock has substantial experience as an art director, editor and publisher. He has managed brands in some of the biggest consumer markets on the planet, including: Women's, Men's, Music and Teenage. A qualified graphic designer, he has been directly involved in countless launches, relaunches, redesigns and visual rethinks during his long and illustrious career. David has also art directed numerous fashion, celebrity, product and lifestyle photo shoots, so has a great understanding of what takes place on both sides of the camera. Contact David "Excellent days training - no aspect was least appropriate to me. Great to tap into David's many years experience in the business. Brilliant."
Tim Tucker is an independent online media consultant, trainer and presenter. In 1999, when an online publisher at Future Publishing, he launched DailyRadar.co.uk (now known as GamesRadar.com) , which quickly became one of the world's leading video games websites. After a stint in a senior management role in the customer division at Origin Publishing, he went back to Future in 2004 as Online Group Senior Editor, where he introduced a focus on user experience and usability testing, and integrated a user centred design approach to launches such as TechRadar, MusicRadar, BikeRadar and TotalFilm.com. Tim now works as a web user experience and content consultant. He supports web publishers in producing websites that are easy to use, engaging and highly rated, and advises on all aspects of design, content production and community strategy. Contact Tim
"Light in the darkness."
David Gridley started his career as a photographer and then moved into video production and training, running a TV Studio in West London. He created the company Mediacrews in 1998 to provide camerawork for the media training sector. Mediacrews now employ four experienced cameramen and offer video production, editing and filming. They have embraced the move to High Definition video which will have a fundamental effect on both film makers and their customers. Having spent many years behind the camera, David now also advises people on both presenting themselves on-camera and camerawork and editing. Contact David
"Ace! Inspirational." Andy Pemberton used to edit Q magazine in the UK and Blender and Spin magazines in the US. He has written on a variety of subjects for The Sunday Times, The Observer, GQ, Esquire, Elle magazine, The New York Times, The National (Dubai) and The Times of India. He launched music website Musictoob, redesigned the BTVision website and writes for The Huffington Post and Yahoo.com. Most recently he was editor of the dummy issue of Gaz7etta, the male equivalent of Grazia, for Bauer Publishing. Contact Andy "Many thanks. I found the course incredibly useful."
Steve Thompson is an experienced digital media specialist, having worked in the digital publishing business since 1996. In this time, he has worked for a number of multimedia creative agencies, and has held senior management positions in Newsquest Media Group and fish4. Since 2006, Steve has worked as a freelance Digital Media Consultant, specialising in the design and delivery of digital advertising commercial training programmes to a large number of UK publishers including Telegraph Media Group, Guardian Media Group, Haymarket, Incisive Media and William Reed. His areas of expertise include digital recruitment and digital display advertising as well as interests in webanalytics and social media. Contact Steve
"I have had some fantastic feedback about the courses... Thank you very much for organising it - it has made a real difference!"
Susan Marling is an award-winning journalist and broadcaster. Her experience spans the national press, BBC television and radio, Channel 4 and a selection of magazines and journals. She runs an independent radio production company, Just Radio, which is part of Just Television (specialising in news and current affairs). She is a double Sony Gold award winner and has presented Woman's Hour, Punters, Breakaway and Kitchen Cabinet. Alongside her radio career she has made regular TV appearances including Dispatches and Travelog for Channel 4. She is a regular contributor to The Daily Telegraph and BBC Good Food travel pages, has written a weekly column in the travel pages of The Indepedent on Sunday and Daily Mail and was travel editor of Good Housekeeping. Contact Susan
"Clear, confident and strong at maintaining my interest through the day. I was impressed that she had made a geniune effort to devise exercises relevant to the brands."
Michele Sinclair started the Business Improvement Consultancy in 1994 and specialises in management, personal and career development skills. She works both one-to-one and in small groups and has worked with clients in the UK, Italy, Holland, France, Germany, Scandanavia and Canada. Some of her clients include Dennis Publishing, Ford Financial, Pfizer, Svenska Handelsbanken, Reed Elsevier, WeberShandwick, The Conran Group, Edelman Global Communications and the Music Publishers Association. She has wide experience of many industries at all levels and her pragmatic approach produces tangible results. Contact Michele
"Brilliant! Michele doesn't mince her words which is great. Her experience is invaluable."
Liz Nice regularly contributes real life articles to a wide variety of newspapers and magazines and is currently a lecturer in journalism at Sheffield University. Before this she went to the US as editor in chief of Twist Magazine, where she relaunched and turned it from a celebrity monthly into a teen lifestyle magazine. She has been a freelance writer and editor at Marie Claire; the editor of Bliss (which she relaunched and for which she was nominated as PPA Editor of the Year in 2001); deputy editor of More! and Take a Break and contributing editor of New Woman. She has recently written articles for the Daily Express, The Observer, Best, Chat, Glamour, Top Sante and Mother and Baby. Contact Liz
"Super-experienced journalist who really understands our problems. A really engaging and useful combo of practical advice and ideas for moving things forward."
Wendy Bristow is a professional journalist and a trained and qualified coach. As a journalist, Wendy was responsible for creating, launching and editing More! magazine; she was associate editor on the launch of Empire; deputy editor of both Company and Cosmopolitan and spent five years as news editor of Campaign. In Australia she oversaw the launch of weekly magazine, Now!, before going freelance and winning the prestigious Henry Lawson award for Journalism for her first piece for the Sydney Morning Herald. She now combines her freelance journalism with coaching and training. She began training in 1991, becoming editorial training manager for Emap and co-designing their successful Senior Editorial Programme for future editors. Since then she has trained, both Editorial Skills and Editorial Management, for a range of companies including the National Magazine Company, John Brown Citrus, the BBC and Redwood. Contact Wendy
"Very impressive, information and ideas clearly presented. Made a difficult subject very simple. Beneficial to go through and solve our everyday problems with other group members. Certainly feel a lot more confident."
Caroline Gabriel has spent a large part of her career in senior positions at VNU Business Publishing Europe, where she was most recently editorial director across all titles and websites; publishing director of vnunet.com; group editor and editor of various titles. Today she is a director of Rethink Research Associates and has been responsible for creating the Wireless Watch analyst service. She specialises in Editorial Management sessions. Contact Caroline
"Thanks for your help and direction, much appreciated."
Jeremy Scholfield founded 'Skin' in 2004, a strategic branding and design consultancy. Skin specialises in brand identity, packaging design and retail identity and graphics. He was previously a board director of Interbrand, where his clients included Unilever, Procter & Gamble, Marks and Spencer, Waitrose, Seagram and The National Trust. Before this he was a board director of Newell and Sorrell where he managed and directed their Boots' business for over 12 years, as well as working with Halfords, Schweppes, Austin Reed and Warehouse. He has won three DBA Design Effectiveness awards, two Clios and an International Global Award. Contact Jeremy
"An excellent teacher, with a great deal of authority on the subject area."
Gill Pyrah is an experienced and award-winning radio, television and print journalist. She has presented Radio 4's Kaleidoscope, Midweek and Gardeners' Question Time, as well as Channel 4 Daily and the political briefing programme, The World This Week, also on Channel 4. At LBC Radio she hosted her own daily two-hour afternoon show of interviews, news, debate and phone-ins, The Pyrah Programme, for which she was named the Variety Club's Independent Radio Personality of the Year. Her print work includes contributions to Cosmopolitan, The Daily Telegraph and The Listener. Gill is a Media Training and Presentation Skills specialist Contact Gill
"All of the feedback is incredibly positive."
Mary Gwynn is a highly respected editorial consultant and trainer, who counts blue chip companies such as Waitrose, Haymarket and the BBC amongst her clients. Formerly editor in chief of The M&S Magazine, the flagship title at Redwood, she has also worked on Good Housekeeping, Woman and Home and BBC Good Food. Contact Mary
"She is great. One of the best trainers I have worked with."
Guy Meredith is a writer, story editor, script consultant and trainer. He is a regular speaker at the European Broadcasting Union and helped originate the EU Media Programme's television scriptwriting course, where he was Head of Studies for seven years. He has lectured on various aspects of writing for broadcasters, publishers, universities and other professional bodies both in his native UK and in a dozen other countries. His writing credits include: Ruth Rendell Mysteries for ITV, Einstein for BBC, Heartbeat for ITV, Daunt and Dervish for BBC. Guy has been nominated for the Prix Futura, Prix Italia and three Writers Guild Awards.
Our Lead Tutors are assisted by a team of over 20 specialist trainers and experts, allowing you to learn from industry leaders active in your chosen field, or area of interest. If you surf the web, buy a daily paper, read a magazine, watch TV or listen to the radio, then the chances are you've come across somebody trained by one of our tutors. Personal training To get one-to-one coaching from one of our tutors, why not buy some Feedback.
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