ETC was launched in September 1998 by Lucy Ashfield, Richard Sharpe and Margaret Coffey. We now manage a carefully selected, vibrant and ever-growing team of expert trainers, learning specialists and senior practitioners.
Our new clients soon learn that our training is better largely because of the unique knowledge and experience that we bring to their business challenges. All our consultants are experts and specialists working in their chosen field. They have trained thousands of business professionals, journalists and corporate managers, and regularly speak at industry conferences and forums. They inspire your people by sharing their skills, insights and experience.
Everyone in the ETC team shares a passion for creating and delivering the UK's most effective learning solutions
"You folks are brilliant at what you do over at ContentETC! Thanks for the feedback and glad to see it's a lot tighter, I can finally lay that ghost to rest."
Richard Sharpe is a trainer, journalist, researcher, a Visiting Fellow in journalism at the University of East London and a director of ContentETC. As a journalist he has contributed to the Financial Times, The Herald Tribune, The Times, The Daily Telegraph, The Observer, Computing, Computer Weekly and other publications covering IT and its impact. Richard is a highly successful trainer, regularly training journalists at publishing companies including Bauer, Haymarket and TimeInc and coaching executives at organisations including Oracle, Hewlett Packard and UCLU and LSE. Contact Richard
"Knowledgeable and experienced. The right type of person to teach a group of experienced writers. Managed to strike the right balance between direct teaching and group tasks."
Margaret Coffey is a journalist, trainer and founding-director of ContentETC. As a trainer she works with major UK media owners and other organisations to design and deliver programmes to improve the performance of writers across all media channels. For 30 years she has written about business and technology for US and UK publications and websites, including BusinessWeek, The Independent, The Financial Times and many others. Margaret's recent clients include Bauer Media, Immediate Media, the University of Strathclyde, the Museum of London, Tekdata Interconnections and the National Bank of Kuwait Capital. Contact Margaret
"She's brilliant. A great listener who is very happy to change direction throughout the course to suit us. She is very calm and gives constructive criticism very well - obviously she practices what she preaches!"
Piers Ford is a highly experienced journalist, specialising in reviews, tests, features and profiles, and contributes to a large number of business, arts and lifestyle publications. His work has appeared in The Independent on Sunday, France magazine, BBC Music magazine, Gramophone, The Singer, The Financial Times, Boards, Amazon.co.uk, Heritage and Country Living. Contact Piers
"Many thanks for your help Piers, I really enjoyed it and found it very useful."
Craig McGregor is a trainer and copywriter, with over 25 years experience of working with some of the world's leading brands. He also coaches writers to achieve real impact, improved loyalty, and enhanced response from their work. His clients span consumer and business markets, including names such as Rolex, Ferrari, Unilever, Samsung, T-Mobile and SKY Television. Contact Craig
"Craig is an excellent raconteur and has a wealth of interesting facts and stories that he uses to complement his teaching."
Becky Bocchetti is a leading digital trainer and content and marketing consultant, who has a proven track record with a variety of media owners, FMCG brands, marketing specialists and content providers. Having started her career as a magazine journalist 20 years ago, Becky moved in to the digital world in 2000 winning awards for content, social media and commercial at websites as diverse as WGUK, ZSL and BBC Radio 2, whilst continuing to write for national newspapers and magazines. Becky’s successes led her to become a founding team member of Vizzavi, Vodafone’s pan-European cross-platform content offering, where she led an international content, technical and commercial team. She regularly runs content training, mentoring and Digital Marketing Qualifications courses for the Institute of Direct and Digital Marketing.
Her cross-media experience is in high demand with corporate and consumer clients including Express Newspapers / Northern & Shell, Ofcom, TimeInc, Air France, British Library, The Co-Operative, AAT, Hearst, Bauer, Zurich Insurance, Bournemouth University, Oxford University Press, Sony, Euromoney, Centaur Media and Haymarket Publishing. Contact Becky
"...the 90 minutes I had with Becky was possibly the most constructive conversation I've had...in 11 years. Have been implementing the things she talked through and we're already seeing a growth in traffic!" Karen May is a writer, editor, internal communication specialist and trainer. Her experience in the UK and SE Asia spans customer publishing, entertainment journalism and business publishing. Karen has worked with teams at Lexus Cars, Cable and Wireless, Tesco, BT, IPC Magazines and Redwood Publishing. Her training expertise and specialist knowledge encourages rapid practical learning at all levels. Contact Karen
"Really knowledgeable and tailored advice directly to my needs. Certainly knows her stuff!"
Andy Pemberton used to edit Q magazine in the UK and Blender and Spin magazines in the US. He has written on a variety of subjects for The Sunday Times, The Observer, GQ, Esquire, Elle, The New York Times, The National (Dubai) and The Times of India. He launched music website Musictoob and redesigned the BTVision website. He is an accomplished, award-winning content director and a sought-after media trainer and content consultant in the UK, Europe and America. His expertise is in conceiving, launching or repositioning content strategies across every platform, for just about every audience. He has been a judge at the 2015 British Media Awards, a keynote speaker at the 2014 Content Marketing Association breakfast briefing on digital design trends, and the trainer for the Digital Content Monetization workshop at the 2014 Digital Media Conference. He has trained for Dentsu Aegis Network, Google, Aviva, Cisco, World Bank and is a visiting lecturer at New York University, and has done data visualisation projects for United Nations, Aviva and Cisco. Contact Andy
Tim Tucker is a content strategist, user experience designer, digital consultant and trainer. He started his career in print media, working as a journalist and editor at Future Publishing and BBC Customer Publishing, before going back to Future as Online Group Senior Editor, introducing a focus on user experience, usability and testing. He integrated a user centred design approach to launches including TechRadar, MusicRadar and TotalFilm.com.
Tim has over 13 years' experience in digital media, online marketing and journalism. Much of this has been focused on digital content strategy and creation, and his clients include some of the UK's leading brands and publishers, including Telegraph Media Group, News International, BBC Magazines, National Trust, Nationwide Building Society, Saga and the Content Marketing Association. Tim delivers training and consultancy on how to improve communications online, through social media and other forms of digital content. Contact Tim
"Light in the darkness."
David Gridley started his career as a photographer and then moved into video production and training, running a TV Studio in West London. He created the company Mediacrews in 1998 to provide camerawork for the media training sector. Mediacrews now employ four experienced cameramen and offer video production, editing and filming. They have embraced the move to High Definition video which will have a fundamental effect on both film makers and their customers. Having spent many years behind the camera, David now also advises people on both presenting themselves on-camera and camerawork and editing. Contact David
Steve Thompson is an experienced digital media specialist, having worked in the digital publishing business since 1996. In this time, he has worked for a number of multimedia creative agencies, and has held senior management positions in Newsquest Media Group and fish4. Since 2006, Steve has worked as a freelance Digital Media Consultant, specialising in the design and delivery of digital advertising commercial training programmes to a large number of UK publishers including Telegraph Media Group, Guardian Media Group, Haymarket, Incisive Media and William Reed. His areas of expertise include digital recruitment and digital display advertising as well as interests in webanalytics and social media. Contact Steve
"I have had some fantastic feedback about the courses... Thank you very much for organising it - it has made a real difference!"
Susan Marling is an award-winning journalist and broadcaster. Her experience spans the national press, BBC television and radio, Channel 4 and a selection of magazines and journals. She runs an independent radio production company, Just Radio, which is part of Just Television (specialising in news and current affairs). She is a double Sony Gold award winner and has presented Woman's Hour, Punters, Breakaway and Kitchen Cabinet. Alongside her radio career she has made regular TV appearances including Dispatches and Travelog for Channel 4. She is a regular contributor to The Daily Telegraph and BBC Good Food travel pages, has written a weekly column in the travel pages of The Independent on Sunday and Daily Mail and was travel editor of Good Housekeeping. Contact Susan
"Clear, confident and strong at maintaining my interest through the day. I was impressed that she had made a geniune effort to devise exercises relevant to the brands."
Steve Jarratt is an award-winning editor, who has been working in print, online and digital publishing for more than 25 years. He has launched and redesigned a number of major titles including Edge, the official PlayStation, Xbox and Nintendo magazines, technology mag T3, and a variety of other titles as diverse as digital photography, home cinema, computing, digital video, sailing and automotive. Steve has also worked on B2B titles and written every type of article, including interviews and features, reviews, news stories, marketing materials and corporate communications. Steve is currently working freelance for a number of clients, providing consultancy, training and written articles. Contact Steve
Simon Hares, SerialTrainer7, is a 5* sales and management trainer. Fresh from his highly successful, ground-breaking tenure at Future Publishing, where he helped steer the business to a more prosperous digital focus, Simon has helped build the skills and confidence levels of sales professionals and sales managers in the UK, America and Australia. Contact Simon
“If you want to be a better Manager/Leader or want to improve your overall business skills in general, don’t waste another moment. Simon is the best trainer that I have worked with.”
Michele Sinclair started the Business Improvement Consultancy in 1994 and specialises in management, personal and career development skills. She works both one-to-one and in small groups and has worked with clients in the UK, Italy, Holland, France, Germany, Scandanavia and Canada. Some of her clients include Dennis Publishing, Ford Financial, Pfizer, Svenska Handelsbanken, Reed Elsevier, WeberShandwick, The Conran Group, Edelman Global Communications and the Music Publishers Association. She has wide experience of many industries at all levels and her pragmatic approach produces tangible results. Contact Michele
"Brilliant! Michele doesn't mince her words which is great. Her experience is invaluable."
Liz Nice has worked in magazines and newspapers since 1992 as a writer, editor and academic. She was nominated as PPA Editor of the Year as editor of Bliss and spent two years in the US as editor in chief of Twist magazine for Bauer. She has also been deputy editor of more! magazine and Take a Break. Liz has freelanced for the Daily Express, The Observer, Bella, Best, Chat, Glamour, Top Sante, Mother and Baby and the New York Post. She has also been a contributing editor to Marie Claire and New Woman. Liz launched and ran the award-winning MA in Magazine Journalism at the University of Sheffield for many years and has a masters in education. Her book, Magazine Journalism (Sage), was published in 2012. Liz currently works as Managing Editor of the East Anglian Daily Times and Ipswich Star. Contact Liz
"Super-experienced journalist who really understands our problems. A really engaging and useful combo of practical advice and ideas for moving things forward."
Caroline Gabriel has spent a large part of her career in senior positions at VNU Business Publishing Europe, where she was most recently editorial director across all titles and websites; publishing director of vnunet.com; group editor and editor of various titles. Today she is a director of Rethink Research Associates and has been responsible for creating the Wireless Watch analyst service. She specialises in Editorial Management sessions. Contact Caroline
"Thanks for your help and direction, much appreciated."
Jeremy Scholfield founded 'Skin' in 2004, a strategic branding and design consultancy. Skin specialises in brand identity, packaging design and retail identity and graphics. He was previously a board director of Interbrand, where his clients included Unilever, Procter & Gamble, Marks and Spencer, Waitrose, Seagram and The National Trust. Before this he was a board director of Newell and Sorrell where he managed and directed their Boots' business for over 12 years, as well as working with Halfords, Schweppes, Austin Reed and Warehouse. He has won three DBA Design Effectiveness awards, two Clios and an International Global Award. Contact Jeremy
"An excellent teacher, with a great deal of authority on the subject area."
Gill Pyrah is an experienced broadcast and print journalist, and a highly regarded and sought after media training consultant, with clients throughout the UK as well as America and the Middle East. With a degree in psychology, Gill transfers her insider’s understanding of British TV, radio and press to her parallel career as a media tutor, presentation and interview coach and chair of public events. Her client list ranges from CEOs and KOLs to mid-level spokespeople for major financial organisations, property and pharmaceutical companies, publishers, government agencies and arts institutions including the National Gallery, Tate and V & A, as well video-gaming companies and numerous charities. Contact Gill
"Gill was fantastic. She was knowledgeable, insightful and approachable and really got a lot of information across. Gill made the discussions relevant to our industry and really helped us engage."
Tor Kristoffersen is a London-based filmmaker who has written, directed and edited a range of shorts, commercials, virals and documentaries. His experience in each area of film-making has been invaluable in forming his knowledge of how to tell character-driven stories. He has made content for Sega, Aon and the Film Council.
Tor’s ‘shorts’ have been selected for numerous international film festivals and have won a series of awards, notably a special jury mention at Venice Shorts Film Festival and Encounters’ Depict overall winner. He has won a range of web awards, spoken on short film panels and had work presented at the V&A and Natlab, Baltan Laboratories. He has also run workshops in film-making and mobile phone film-making for Greenpeace and The World Film Collective.
Tor has been an assistant director (1st, 2nd and 3rd) on features, shorts and virals learning how to run a film set and get the best out of a cast and crew, which is essential in understanding how and what is achievable. He has also edited for production, branding and advertisement agencies working on commercials, virals and pitches. Contact Tor
Guy Meredith started his career as a journalist before becoming an award-winning scriptwriter for film, TV and radio, fiction and documentaries. His extensive knowledge of storytelling and story structure came to good use with increased interest in story as a business tool, whether for marketing, promotional or communication purposes. To this end, he has developed a number of workshops specifically for business use; these centre around intellect and emotion, identifying and increasing motivation, and establishing trust. Guy has worked in half a dozen languages across Western Europe, as well as the UK. As a journalist, he wrote for a number of B2B titles, including Computing, Accountancy Age and Campaign Europe. His scriptwriting credits range from Ruth Rendell Mysteries for ITV, Einstein for BBC, Heartbeat for ITV, Daunt and Dervish for BBC. His awards include the Prix Futura, Prix Italia and three Writers Guild Awards. He is a regular speaker at the European Broadcasting Union and helped originate the EU Media Programme's television scriptwriting course, where he was Head of Studies for seven years. He has worked with corporate clients including Deutsche Telekom and the National Office of Statistics. Contact Guy
David Bostock is an independent media consultant and trainer. He has a long and successful track-record of transforming multi-channel media businesses using creativity, strategic-thinking and people development skills to deliver significant increases in revenue and profit performance. He has led some of the most successful multi-platform digital content brands, including empireonline.com. He was responsible for the business and US development of parenting brand motherandbaby.co.uk and legendary music brand kerrang.com, leading the team to deliver record traffic levels and increased profitability. As a publisher he has launched and led profitable email, tablet edition, eBook, premium rate text and paid app services. David is passionate about building core creativity, innovation, digital and business development skills in others. Contact David
Our Lead Tutors are assisted by a team of over 20 specialist trainers and experts, allowing you to learn from industry leaders active in your chosen field, or area of interest. If you surf the web, buy a daily paper, read a magazine, watch TV or listen to the radio, then the chances are you've come across somebody trained by one of our tutors.
Personal training To get one-to-one coaching from one of our tutors, why not buy some Feedback.