Copyright and intellectual property (IP) – In-company training

This session will help you avoid cost-related legal issues related to handling media; sourcing content; running competitions; and common breaches of copyright and other intellectual property issues. This includes an updated look at the impact digital and social media has on our responsibilities around copyright and IP.

It is great for anyone who needs a thorough grounding in intellectual property issues, especially for publishing or media usage and who needs to understand the detail of their company’s IP policies.

Found Richard really engaging. Really liked the fact that he related our learning to real cases.

Sports Co-ordinator, University of Portsmouth Student Union

 

One or half day in-company training course (dependent on needs)

Overview of intellectual property
  • Copyright
  • Trade marks
  • Confidentiality and Privacy
  • Passing off
Copyright
  • How and when it is created
  • What it covers
  • Length and ownership
  • Transfer and licensing
  • Defences
  • Where digital media fits in
  • What about social media and apps?
Company policy
  • Text rights from freelancers
  • Material from consultants
  • Photography rights from freelancers
  • Uses of photo libraries
  • Using the Internet and social media as a source
  • Software and other cover mounts
  • Music
  • Discussion of implications for each medium
Trade marks
  • Registration
  • How they are defended
  • What can be done with them
  • Discussion of implications for each medium
Confidentiality and Privacy
  • Confidentiality created by the relationship of the source and the journalist or content manager
  • Privacy created by the nature of the material
  • Discussion and implications for each medium or channel
Passing off
  • Looking like the goods of another
Running competitions and lotteries
  • What to do and not do in running competitions, lotteries and prize draws
The IPSO code
  • Walk through including understanding the Editor’s Code
  • IPSO and privacy
  • Digital content and IPSO
  • Punitive powers

Review of all Dos and Don’ts

Discussion and final Q&A

To do lists – how will you put into practice what you have learned?

Reactions and close

 

This course provides you with practical skills that you can apply immediately to your own content. We send you away with a list of “To dos” to focus on after your training and will follow-up with you to see how you are getting on. We are always here if you have any queries at all.

To find out more about our range of in-company courses, and how we work and support you both before and after your training, please have a look at our in-company training page.

Our bespoke in-company training is run on a date and at a place to suit you. But if you would rather learn online, please look at our Copyright and intellectual property law e-learning course.

Please call 00 44(0)1428 722105 or email us for more information on how we can help you organise your training.