Broadcast media training

This session gives you maximum confidence in live TV and radio appearances by offering you strategies for effective presentation and message communication. Perfect if you are asked to represent your brand or company on radio or television.

Extremely informative. Great structure with theory, practical and analysis. Have come away with a good, clear understanding of what is required for media interviews.

Head of animation, TT Games

 

One day in-company training course

Radio and TV Journalists
  • What they want from you
  • What do you want from them?  
  • Message development
The broadcast interview
  • Preparation is key
  • Summoning your thoughts into words
  • Dealing with aggression
  • Your rights and obligations

Doing it: Radio interview - a short, but moderately aggressive interview

Review
  • Critical review of presentation techniques
  • Conveying the message you intended?
  • Prioritising and mastering the story
  • Organising the order of concern - PEC
Overcoming microphone nerves
  • Practice makes perfect in radio and television
The importance of style as well as content
  • In appearance and speech
Addressing your audience
  • Hitting the right tone

Doing it: Television interview – speaking for the industry - incorporating questions from the public.
Review

Managing difficult questions - ABC

Side-stepping the awkward question and turning it to your advantage

Additional preparation for a TV interview
  • The circumstances in which you'll be asked to appear on TV
  • You'll get one chance – how to make it count

Keep it short (but not too short), punchy and informative

Doing it: TV interview –staying on message for the brand/industry.
Review

Doing it: TV interview – a crisis interview
Review

To do lists – how will you put into practice what you have learned?

Reactions and close

This course provides you with practical skills that you can apply immediately to your own media interviews. We send you away with a list of “To dos” to focus on after your training and will follow-up with you to see how you are getting on. We are always here if you have any queries at all.

To find out more about our range of in-company courses, and how we work and support you both before and after your training, please have a look at our in-company training page.

Please call 00 44(0)1428 722105 or email us for more information on how we can help you organise your training.