Understanding what journalists are looking for is a vital part of implementing a successful media strategy. In this course, you will gain practical experience in getting your message across in print media interviews. It is ideal if you want to speak to the media on behalf of your organisation.
Extremely beneficial. Having previously attended similar courses, it was amazing how much I had forgotten and needed to be reminded!
VP, Digital Barriers
One day in-company training course
Communication, not self expression
The object of an interview with any member of the media is to communicate to the journalist so that they understand and in such a way that they communicate to their listeners/viewers/readers.
What journalists will ask you
What you can ask them
Dos and don’ts
Journalists’ likes and dislikes
Successful communication with journalists is a three-part process
- Content: what you wish to say
- Structure: how to arrange it
- Presentation: how to say it
- What are you trying to say?
- Does it come across?
- Is it consistent?
Doing it: Face to face interviews
Structure and presentation
- How to arrange it
- How to say it
Doing it: Phone interviews
To do lists – how will you put into practice what you have learned?
Reactions and close
This course provides you with practical skills that you can apply immediately to your own interviews. We send you away with a list of “To dos” to focus on after your training and will follow-up with you to see how you are getting on. We are always here if you have any queries at all.
To find out more about our range of in-company courses, and how we work and support you both before and after your training, please have a look at our in-company training page.
Please call 00 44(0)1428 722105 or email us for more information on how we can help you organise your training.