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August 10 - Photography workshop from John Cole
Award-winning professional photographer, John Cole, has developed a one-day practical Photography workshop for ContentETC. John has looked at the world through a camera lens for over 25 years and been lucky enough to photograph people from all walks of life, from Princess Diana to Muhammad Ali, from Men in Grey Suits, to Eastern European coal miners. As well as winning awards, and having had his photos on the covers of international magazines, he’s done huge amounts of teaching and training over the years, running parallel with his assignment work. He’s taught short courses at the London College of Communications for over 20 years, as well as at Westminster University and Hastings College of Art. He runs intensive and hands-on courses on photojournalism, reportage and location photography.
John has recently returned from South Africa, where he was involved in the “Wembley to Soweto” project – an international education project that teaches eight 15-19 year-old students from the Johannesburg townships the fundamentals of professional photography so that they can learn to feed their families with their cameras. http://www.youtube.com/watch?v=O8_j7GSqSbgNovember 09 - Exclusive, original, quality content It is now no secret that your content needs these three traits in order to succeed. As Emap CEO, David Gilbertson, reminded publishers hoping to charge for digital content - you have to be unique! He issued a stark warning at the recent AOP summit to (business) media that simply re-write press releases: "If you do that then you are a producer of a commodity which is in unlimited supply - it might be important but its price is either plus or minus nil. In an undifferentiated world it's hard to see a profitable future." So if you want to build novelty, frequency and loyalty, you have to deliver the best content. Read Richard Sharpe's blog to see how we are addressing this need, and how your own apporach will be critical to the future success of your business. Or have a look at these courses that can help your teams acquire or renew the skills they need to deliver the best possible content: Using research and digging; Keep your reader coming back to your features; Subbing content so your readers return for more; Writing quality exclusive news; Balancing the needs of SEO and creativity and Creating a longer, richer journey for your web user. June 09 - New trainer, new digital courses Even in these tough times, ETC continue to grow and meet our clients' needs, so we're delighted to welcome Tim Tucker to our training team. Tim made his name back in the 90's with the launch of gamesraddar.com, now one of the world's leading games sites. His vast experience in digital media has created many success stories, so we are truly delighted that he will now be sharing his expertise, insight and skills with our clients. Tim's courses include Web design for editors; Online PR; Writing for social media; and Making the most of multi-media. Jan 09 - Magazine design training In today's hyper-competitive, cluttered world, magazine design needs to be more eye-catching than ever before. Now you can learn design secrets from true industry experts - Duncan Edwards, Ingrid Shields and David Bostock - with exceptional track records and fantastic training skills. Nov 08 - Barry McIlheney - exclusively through ETCPick the brains of someone who has had a major influence on the UK publishing scene. Barry McIlheney was the most successful editor of Smash Hits; successfully launched heat, Zoo and Empire and became managing director and then chief exec of one of the country's biggest publishing companies. Barry and ETC have created four brand new lunchtime sessions, designed to show you exactly how he did it. Sept 08 - Video camera skills workshop One of ETC's most popular in-house courses, Video skills for the web, is now available as an open workshop. Previously only available to companies with groups of people with the same need, now individuals can benefit from this highly practical session. July 08 - Customer Publishing and Eastern EuropeETC director and visiting fellow of the University of East London, Richard Sharpe, delivered a presentation on the future of customer publishing in Eastern Europe to a group of editors and publishers in Poland. The aim was to tell them about the possibilities for this third branch of magazine publishing in a new market. Download his presentation for free here.
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