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  Using research and digging to generate exclusive, original and quality content

One day in-company training course

To hone the tools and techniques of research and digging to generate content which is exclusive to the provider, original in form and to high standards of quality.  Aimed at generators of content – journalists, editors, researchers – with experience of content generation who want to differentiate their content from the competition.

Outline

The value of content based on exclusivity, originality and quality
  • Gains reader and visitor attention
  • Makes your media the agenda maker
  • Creates distinction between you and “me too” media
  • Discussion of the particular position of delegates
The type of content best fitting exclusivity, originality and quality
  • How this fits the best position of delegates
How to run a programme of research and digging to generate exclusive content
  • The 17 tips to run a programme
  • Discussion of what delegates can do with this template of a programme
Guidelines for research and digging exclusive stories
  • The 25 top tips
  • Discussion of how delegates can apply these techniques to a subject of their choice
How to handle different levels of discussion to get exclusive and original content

How to use the Freedom of Information (FoI) Act to go further than the competition and generate exclusive content
  • Discussion of how delegates can apply the FoI
How to present the content in original ways
  • Discussion of how delegates can implement original approaches

Afternoon:  One-to-one session with each delegate on their own programme of research and digging.  Each delegate will identify a subject for further research and digging which will bring exclusive, original and quality content to their media.  Each delegate will work out an action plan to research and dig.  These action plans can then be discussed and honed with editors/managers.
    

For more information on how we can help you organise your course, please contact us.
 
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The tools you need to get your ideas across more clearly – no matter what you write

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About us

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ETC is the UK's leading training provider for professionals working in media, marketing services, PR and corporate communications.  We provide training for maximising your media, communications, print and digital content. 

We give you a totally flexible approach to your learning and development, both in content and delivery.

Call us on 01428 644123 to see how we can help you and your staff.  Read more...

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Learn direct from the best in the industry.  Our consultants, trainers and writing specialists are all experts in their field, and work with Europe's leading media owners, publishers and content providers to improve skills, efficiency and creativity.  Read more...

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Please let us know if you want to learn more about our e-learning or tailored in-company training.

You can email us or call on 00 44 (0)1428 644123 to discuss your needs in more detail.

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