What our clients say about us:
  •   "Thank you for your lovely compliments, great advice and constructive feedback. I've not only...
  •   "I recently completed the 'Writing great features' course online. I found the course very in...
  •   "Thanks so much for your feedback, it really is so so valuable." ...
  •   "I thought it was an incredibly useful and insightful course. My knowledge and awareness have...
  •   "The trainer was excellent ....very useful and enjoyable." ...
  •   "Interactive and interesting." ...
  •   "I've just completed your online ContentETC module on review and test writing. It's definitel...
  •   "Thanks for going above and beyond with this. Really enjoyed getting the feedback and I recog...
  •   "Thank you very much for your feedback. You’re spoiling me! I have very much enjoyed doing...
  •   "Thanks for the fabulous course! Attached is my feature for your first round of approvals an...
  •   "Thank you! Your feedback has made me beam with delight! Thanks so much for such an informa...
  •   "Thanks for taking the time to go through my feature. It’s much appreciated. I found your...
  •   "First let me say that I really enjoyed the e-learning course on Review and test writing. It...
  •   "Many thanks for that Piers, I really enjoyed it and found it very useful." ...
  •   "Thanks for your help and direction, much appreciated." ...
  •   "You folks are brilliant at what you do over at ContentEtc! Thanks for the feedback and glad...
  •   "Thank you very much, it was very helpful to someone like me who did a writing course and nee...
  •   "Thanks for your feedback – I found both this and the online section to be very useful. I ...
  •   "Thanks for marking it. I found the course incredibly useful." ...
  •   "Thanks very much for your help and advice – you’ve provided an invaluable insight into t...
  •   "Thanks for getting back to me and for all your comments and advice throughout the course, re...
  •   "Thanks Margaret - I'm much more pleased with this now!  I really enjoyed the online course,...
  •   "Very easy. Intuitive, obvious, logical." ...
  •   "Everything was clear and easy to understand. And it had eye-catching graphics and all that."...
  •   "Overall, I thought it was very informative and surprisingly enjoyable." ...
  •   "The system was easy to use and dip in and out of. It's very useful to have summary checklist...
  •   "Both the news writing and the writing for the web courses were excellent." ...
  •   "I found the one-on-one approach very beneficial. Being able to complete the course at my own...
  •   "The sense of positive reinforcement was very welcome." ...
  •   "The exercises were cool." ...
  •   "I really enjoyed both courses and found the format a forum in which it was extremely easy to...
  •   "The course is logically laid out and the feedback is excellent." ...
  •   "Overall, the presentation and level of information I absorbed from the course was highly sat...
  •   "I found the course to be most instructive." ...
  •   "Excellent, very authoritative, yet friendly.  Understood the needs of journalists…" ...
  •   "Up to the usual high standard" ...
  •   "All of the feedback is incredibly positive." ...
  •   "We are always pleased with the reports we receive from people attending courses - everyone s...
  •   "An invaluable course.  Extremely useful particularly in terms of practical tasks, interview...
  •   "Inspiring, understanding and very knowledgeable. So far, excellent."   ...
     
Print E-mail

Review and test writing

The best reviews and tests are always interesting to read, even if the reader has no intention of buying or using the product!  ContentETC's online review writing course shows you how to write a critical review, whilst still being objective and balanced, and still entertaining your reader with your observations and personal style.  Whether it's general features of review writing; or top tips on writing a product review, a software review, car road test, movie or travel review - or you just see yourself as the next Jeremy Clarkson - this interactive e-learning training course shows you everything you need to know about writing reviews, with invaluable tips from expert reviewers.  We give it a Best Buy, 10 point, 5 star rating! 

quote"First let me say that I really enjoyed the e-learning course on Review and test writing.  It has helped me structure my writing more and given me much more to think about when planning reviews and previews."

"It's definitely helped my writing and made me think in a different way when reviewing.  I feel much more confident about crafting a good review now."

Suitable for:

Anyone new to review writing or testing products.  A great introduction to our Advanced review and test writing e-learning course.

You will learn:

  • How to make sure your review is well-researched, accurate and informed
  • How to communicate the reviewer's first-hand experience of the product or service
  • Proven ways to make your review knowledgeable, authoritative and expert
  • How to make your review entertaining for all your readers
  • Lots of different styles and approaches to use
  • How to develop an authentic and unique tone of voice
  • How to predict, and fulfil, the reader's expectations
  • Every step from planning to crafting and editing your review
  • How to use your writing time super-efficiently
  • How the law affects what you can and can't write
...and much more.
 
 Knowing your reader
 Who are they and what do they want from a review in your title?
 Changing the style, tone, level of jargon, complexity, accessibility of your reviews
 Why they read reviews
 The value of the review - what they won't find anywhere else
 What a review should do
 Giving first hand experience
 Getting your message across
 Reporting your research to your reader
 Adding authority
 Making your reader think
 Extending their understanding
 Recommending a product
 Providing expertise and advice
 Encouraging aspiration
 What is a bad review
 How to structure your review
 Review writing is journalism
 Meeting the standards your readers expect
 Structuring to keep your reader reading
 Answering the questions
 Getting the right style and tone
 Finding the right voice for your audience
 
 The plan
 Breaking it down in order of importance
 Balancing your argument
 Deciding the verdict and rating
 Templates
 Working successfully within a template
 Finding the angle
 Hooking the reader
 Making it work for your title
 Good writing
 Strong intros
 Different styles
 Driving the story forward and giving it pace
 Using eyecatchers
 Avoiding worn out phrases
 Definitive conclusions
 Keeping it legal
 Being alert to the dangers of libel and defamation
  
.

Exercises and quizzes

 To check your understanding of the theory, during the e-learning course you will be quizzed on how to grab your reader from the start and how to organise your information for maximum impact.
.

Top tips and checklists

 Handy tips and checklists at key stages of the course.  These cover vital topics including: the ingredients for a great review; how to find your angle; how to catch the reader's eye and how to write it up in a way that really works.
.Feedback from the trainer
 

Our expert trainers are here to provide you with invaluable one-to-one feedback on your progress.  Email your work and the trainer will supply you with individual guidance, comments and practical suggestions.  Then, once you've improved your work, the trainer will appraise your revised content and provide a second set of constructive comments.  This unique feedback really brings your e-learning to life and makes sure you have truly grasped - and applied - all of the key principles.

  

Timing: You can dip in and out of this e-learning course as often as you like.  It should take you approximately 45 minutes-1 hour in total to complete. You can go at your own pace and go back at any time, to any part of the course.

If you have any queries, we’d be delighted to help, just email us.

Please note that this e-learning course is intended for speakers of English.

Price

Review and test writing is £99 + VAT per user* which gives you full unlimited access to the course for one month.

If you want to add personal one-to-one trainer feedback to the course, the price is £150 + VAT.

If you feel you need feedback at a later stage, you can request it then.

*Discounted rates for multiple users are available.  The discount applies to this course or a mix of e-learning courses.

Interested?

You can:

. Buy this e-learning course now

. Try e-learning before you buy

. Meet the trainer, Piers Ford

. Email us to buy this e-learning course or discuss bringing it into your company for multiple users

. Find out more information on tailored face-to-face training

About us

contentetc logo

We provide training for print or digital content, tailored to our clients' specific needs. Delivered through face-to-face training or via e-learning, or a combination of the two. This gives you a totally flexible approach to your learning and development, both in content and delivery.

Click through to etc-online.co.uk for more detailed information on who we are and how we work; call us on 01428 644123 or download our brochureRead more...

Training Consultants

contentetc training consultants logo

Learn direct from the best in the industry.  Our tutors, trainers and writing specialists are all experts in their field, and work with Europe's leading media owners, publishers and content providers to improve skills, efficiency and creativity.  With e-learning you gain their invaluable insight and the very latest techniques at a fraction of the cost of traditional training programmes.  Read more...

Contact us

contentetc brochure

Please let us know if you want to learn more about e-learning or tailored training for print media and digital content, PR and corporate communications.

You can call us on 01428 644123, or email us to discuss your needs in more detail.

Affiliates & partners

contentetc affiliates and partners logo

ETC is pleased to work with and recommend a growing number of carefully selected partners.  Meet our partners here...

Creating content

contentetc creating content logo

We have a large pool of expert talent available to create high quality content for your print or digital projects.

Our award-winning writers can help you create web content, online communication or persuasive marketing copy.  Read more...