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Search Engine Optimisation (SEO)

This interactive online SEO training course from ContentETC shows you all the top tips and techniques you need for the best SEO.  You'll learn how the major search engines - including Google - index your site, the latest SEO tips from the experts, and we'll even help you build a free SEO Action Plan for you to implement straight away. 

This e-learning training course will help you to compete more effectively online, without any extra investment, and will give you everything you need to know by revealing the essential steps you can take right now to drive new visitors to your website and grow your online traffic. 

Suitable for:

Anyone who wants to increase the traffic to their website and maximise their site's SEO potential. A natural companion to our Writing for the web and Blogging online courses.

You will learn:

  • How Google and other search engines index your site
  • The different elements that influence the success of your SEO
  • How visitors behave online and how they navigate your site
  • The dramatic effects of site optimisation
  • How to use keywords and phrases to best effect
  • How links affect your traffic and how to build them
  • The true value of your site statistics
  • How SEO works with creative content
  • How search is evolving
...and much more.
 
 What is SEO anyway?
 Organic search
 What it is, how it works and why it's vital
 How do your visitors search?
 Thinking about your own search behaviour
 Tailoring your SEO accordingly
 Search Engine Marketing (SEM)
 When you should use it and the risks you can easily avoid
 How search engines work
 How do they decide which page is best?
 Search engine algorithms and what they mean to your content
 What about creativity?
 Hitting your readers with the type of content they want in a way they appreciate
 SEO checklist - what you need to know
 Using the right content for the right medium
 Content placement
 Creating pathways for users to choose their own adventure around your site
 Reader behaviour - skimming, scannng and the F pattern
 Creating the best experience for both your audience AND the search engines
 How users read your pages
 Content hot spots
 Building up a list of keywords and phrases
 Visible text and metadata
 
 The key SEO areas on a page and how to use them
 Linking
 Internal and inbound link building
 How links affect your site's search ranking
 Free web tools you can use to see who's linking to you
 The size of your site and why this is important
 Why updating is crucial to SEO
 How search is evolving and how it affects your site's success
 The importance of Google News and universal search
 Web 2.0, Digg, Twitter and SEO - how social networking, recommendation and bookmarking are changing our search behaviour
 Which social media sites will suit your site's needs
 How SEO affects your site's success - interpreting the stats
 Page impressions
 Unique users
 Repeat visits
 Session/dwell time
 Entry/exit points, popular pages and user pathways
 Site navigation
 Comprehensive SEO jargon buster
.

Quizzes

 To check your understanding of the theory, you will be quizzed on all aspects of SEO during this e-learning course.
.

Top tips and checklists

 Handy tips and checklists are provided at each key stage of the course.  These cover vital topics including: imitating human behaviour; creating a keyword and phrase list; concentrating on the first 100 words; link text; linking tools; submitting your site to Google News and using free tools.
  
Timing: You can dip in and out of this e-learning course as often as you like.  It should take you about 2 hours in total to complete.  You can work at your own pace and go back at any time, to any part of the course.

If you have any queries, we’d be delighted to help, just email us.

Please note that this course is intended for speakers of English.

Price

Search engine optimisation is £99.00 + VAT per user * which gives you unlimited access to the course for one month.

* Discounted rates for multiple users are available.  The discount applies to this course or a mix of e-learning courses.

 

Interested?

You can:

. Buy this e-learning course now

. Try e-learning before you buy

. Meet the trainer, Becky Bocchetti 

. Email us to buy this e-learning course or discuss bringing it into your company for multiple e-learning users

. Find out more information on tailored face-to-face training

10% off your first order!
Register now to receive your discount voucher.
Already purchased a course?

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We provide training for print or digital content, tailored to our clients' specific needs. Delivered through face-to-face training or via e-learning, or a combination of the two. This gives you a totally flexible approach to your learning and development, both in content and delivery.

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