Search Engine Optimisation (SEO)

This interactive online SEO training course from ContentETC shows you all the top tips and techniques you need for the best SEO. You'll learn how the major search engines - including Google - index your site, the latest SEO tips from the experts, and we'll even help you build a free SEO Action Plan for you to implement straight away.

This e-learning training course will help you to compete more effectively online, without any extra investment, and will give you everything you need to know by revealing the essential steps you can take right now to drive new visitors to your website and grow your online traffic.

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Suitable for:

Anyone who wants to increase the traffic to their website and maximise their site's SEO potential. A natural companion to our Writing for the web and Blogging online courses.

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You will learn:

How Google and other search engines index your site
The different elements that influence the success of your SEO
How visitors behave online and how they navigate your site
The dramatic effects of site optimisation
How to use keywords and phrases to best effect
How links affect your traffic and how to build them
The true value of your site statistics
How SEO works with creative content
How search is evolving

...and much more.

Looking for an in-company course?

Ask your tutor

The beauty of e-learning is that you can do it at a time and place to suit you. But you won't be alone!

Your trainer will talk you through the key points to improve your skills and knowledge, and at any time during your e-learning course, you can email your course tutor with any queries or comments.

	Course content includes
	What is SEO anyway?
	Organic search
	What it is, how it works and why it's vital
	How do your visitors search?
	Thinking about your own search behaviour
	Tailoring your SEO accordingly
	Search Engine Marketing (SEM)
	When you should use it and the risks you can easily avoid
	How search engines work
	How do they decide which page is best?
	Search engine algorithms and what they mean to your content
	What about creativity?
	Hitting your readers with the type of content they want in a way they appreciate
	SEO checklist - what you need to know
	Using the right content for the right medium
	Content placement
	Creating pathways for users to choose their own adventure around your site
	Reader behaviour - skimming, scannng and the F pattern
	Creating the best experience for both your audience AND the search engines
	How users read your pages
	Content hot spots
	Building up a list of keywords and phrases
	Visible text and metadata


	The key SEO areas on a page and how to use them
	Linking
	Internal and inbound link building
	How links affect your site's search ranking
	Free web tools you can use to see who's linking to you
	The size of your site and why this is important
	Why updating is crucial to SEO
	How search is evolving and how it affects your site's success
	The importance of Google News and universal search
	Web 2.0, Digg, Twitter and SEO - how social networking, recommendation and bookmarking are changing our search behaviour
	Which social media sites will suit your site's needs
	How SEO affects your site's success - interpreting the stats
	Page impressions
	Unique users
	Repeat visits
	Session/dwell time
	Entry/exit points, popular pages and user pathways
	Site navigation
	Comprehensive SEO jargon buster

	Quizzes
	To check your understanding of the theory, you will be quizzed on all aspects of SEO during this e-learning course.
	Top tips and checklists
	Handy tips and checklists are provided at each key stage of the course. These cover vital topics including: imitating human behaviour; creating a keyword and phrase list; concentrating on the first 100 words; link text; linking tools; submitting your site to Google News and using free tools.

Timing: You can dip in and out of this e-learning course as often as you like. It should take you about 2 hours in total to complete. You can work at your own pace and go back at any time, to any part of the course.

If you have any queries, we’d be delighted to help, just email us.

Please note that this course is intended for speakers of English.