SEO - driving traffic to your site
Half day in-company training course
Ideal for anyone who wants to increase the traffic to a website by the use of SEO techniques.
- Traffic data and what it means in terms of readers of your content
- Hits, page views, ad inventory, site ‘stickiness’, referrals etc. Which stats matter and why.
- Why referrals are important and how they are created
- What are the most important sources of traffic to your site?
Doing it: Search for a news story and write down the key points of the story and how you found it
Existing online audience
- Why do they come back to you?
- Where else might they go and why?
- What you can do on the page to improve loyalty
- Other ways of building loyalty (email newsletters, newsfeeds and RSS, special content, registration etc)
- Design for more page views and more ‘drill down’
Finding your new online audience
- Who are they? How do they differ from the audience you know?
- How do they find relevant information online?
- Where do they go for info if not you?
- Links from other sites
- Emailed content from friends
- Directories (eg Yahoo)
- Search engines (eg Google)
Doing it: Identify competitor web sites and analyse their attempts to address each of these audiences
Making your site work better with Search Engines (AKA SEO)
- What is SEO?
- What is the importance of SEO?
- Why high-quality, relevant content is the most important factor of all
Understanding search engines
- Why they are so important
- How they work
- The difference between a directory and a search engine
- What is a search engine algorithm?
- Understanding search results
- Why search engines constantly adapt
Doing it: Familiarisation with Google searches and what they show
Keywords, tags, metatags
- What is a keyword?
- Creating a keyword list
- What are tags and metatags?
- What is an alt image tag?
- What is important here?
- Knowing and using keywords
- Developing and managing a tagging policy
Doing it: Creating and researching a keyword list using Google. Discuss how these keywords can be most effectively used in pages
Related SEO activities
- Usability, Site Design and Navigation
Doing it: Assessing design and usability of competitors’ sites and how it affects SEO
How can you make your site better?
- Research current search listings
- Research competitor sites
- Keywords and key phrases
- In-bound links
- The effect of technical and design factors
- Adapting content style to improve search
- Ongoing measurement and response
Doing it: Create an SEO ‘Must Do’ prioritised list for your site
Looking for an e-learning course?
For more information on how we can help you organise your course, please contact us.