Social media

Facebook has become the way for over 1.5 billion people around the world to connect; for many it is now the chief source of news. The US presidential election showed the power of Twitter. LinkedIn, Snapchat, Instagram and Pinterest have all developed their own loyal communities. To get your brand seen and heard you need to be where your customers are – and today they are more than likely to be on one kind of social media or another.

Below are some courses that we can run for you and your brand.

I found the training really insightful, and it has given me a steer on how my brand needs to completely rethink the way we use social media to reach our followers.
 
Your delivery of the session was absolutely on point. A lot of trainers find it difficult to hold my attention for longer than 20 minutes, but yesterday I hung onto every word you said and I found myself discussing many parts with my colleagues for the rest of the day. So thank you.

Agency account manager, Haymarket Consumer Media

 

Using social media

Half day in-company training course

Social media is a vital part of many content strategies. This course is great if you are a beginner who wants to gain confidence in using social media to promote your brand. It will help you make the most of it by approaching social media in a considered way to get your brand and content seen by the right audience in the right space at the right time.

  • Why is social media so important for you?
  • How your brands are doing
  • Different forms of social media – sites you know and the ones to watch
  • How tone and content differs for different social media sites
  • How blogging fits in
  • Getting the results you are looking for
  • Using words to build relationships, drive traffic, be part of the conversation and sell
  • Identifying key audiences and the way they use/respond to social media
  • Identifying where you should concentrate your time

Please contact us for a full course outline

 

Visual social media tools

Half day in-company training course

This course focuses on making more of your images, gifs, videos and infographics for Instagram, Pinterest, Facebook and Twitter.  Suitable if you are already using social media or have done the Using social media course.

  • What is visual social media?
  • An outline of how visual media is being used on the key social media platforms, including Facebook, Twitter, Instagram, Pinterest and Snapchat
  • Visual media strategy
  • Maintaining brand identity through visual media
  • Optimising your web content for visual sharing
  • Defining your visual social media strategy
  • Image creation - using free software tools to easily create and upload social media images for social platforms, including Pinterest, Snapchat and Instagram
  • Infographics - best practices for creating good shareable infographics
  • How to use data to create visual stories
  • Social video - short-form video content
  • Using live video on social media platforms
  • Measuring success - how to define your success, identify good practice and learn from your analytics data

Please contact us for a full course outline

 

Advanced content workshop for Facebook, Twitter and LinkedIn

Half day in-company training course

Great if you are already comfortable working with social media but want to workshop more advanced content ideas, tools and best practice.

  • Rule of thirds – how to make it work best for you
  • Getting the right balance between responsive messaging and scheduled posts
  • Targeting, monitoring and nurturing influencers
  • Understanding EdgeRank and other social algorithms to maximise the impact of your content
  • Storytelling using images, gifs and videos on Facebook, Twitter and LinkedIn
  • Live video – how best to use it
  • Creating a successful tone of voice tool box

Please contact us for a full course outline

 

Advanced content workshop for Pinterest and Instagram

Half day in-company training course

For if you are already comfortable working with image-based social media but want to workshop more advanced content ideas, tools and best practice.

  • Using a blog approach to content via image networks
  • Best content and tone of voice for each network – how they differ
  • Telling stories through images and short videos
  • Pinterest: getting the words right for search, rich pins, effective account management
  • Instagram: Getting account content and hashtags right, understanding the metrics
  • Editing content in regrams and repins – what to look for
  • Successfully linking Pinterest and Instagram to other social media accounts

Please contact us for a full course outline

 

Advanced tools and techniques for creating, scheduling, publishing and monitoring social content

Half day in-company training course

To help you to develop more advanced skills.

  • Using keyword, trends and hash tag search tools effectively
  • How to manage multiple social accounts
  • Tracking and monitoring competitors and influencers
  • Measuring success
  • Using data to influence content development and publishing schedules

Please contact us for a full course outline