The sub-editor is the writer's safety net. This hugely demanding role ranges from checking the clarity, accuracy and consistency of everything that goes out to an audience to crafting the headlines that sell newspapers and magazines, and pull readers to websites. This e-learning course dissects the role of the sub-editor – from catching misplaced commas to cutting copy to fit. It provides a step-by-step approach to what must be tackled in a document. You will learn how a sub-editor analyses news and features stories to see where they can be improved and turns an awkward opening paragraph into a guaranteed attention grabber. We also demystify the art of writing headlines and standfirsts that grab the reader.
Anyone who is asked to check other people's copy, whether for editorial, professional, academic or personal use. Particularly useful for those who are taking on the role of sub-editor for a brand, whether print or digital. Ideal companion to our Top 20 grammar mistakes and how to fix them and Proofreading for digital and print e-learning courses.
You will learn:
- What a sub-editor should do
- How to spot common mistakes
- How subbing is different for digital and print media
- How to take a systematic approach to a document
- The difference between subbing news and features
- What makes a good intro for a news or feature article?
- Why order is important
- How to improve structure
- Different approaches to headlines
- What makes a good standfirst
- How to improve captions
...and much more.
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The beauty of e-learning is that you can do it at a time and place to suit you. But you won't be alone!
Your trainer will talk you through the key points to improve your skills and knowledge, and at any time during your e-learning course, you can email your course tutor with any queries or comments.
|Course content includes|
| ||What sub-editing is|
| ||Editing material for publication|
| ||Quality control - checking for accuracy, consistency and clarity of message|
| ||Creativity - drawing attention to news and features by writing powerful headlines, standfirsts and captions|
| ||Production - making sure copy fits and that deadlines are met|
| ||The role of the sub|
|Checking facts |
| ||Checking spelling and grammar|
| ||Checking for mistakes|
| ||Checking that copy is interesting, readable and relevant to the reader|
| ||Checking queries with writers|
| ||Checking for libel and copyright and other legal issues|
| ||Checking house style|
| ||Writing headlines, standfirsts and captions |
| ||Reading proofs at layout stage |
| ||Signing off pages and sending them to the printer|
| ||Doing simple page layouts|
| ||Writing copy for the contents page|
| ||Making changes in QuarkXpress or InDesign |
| ||Cutting copy to fit|
| ||The skills and knowledge a sub needs|
| ||Where the sub fits in the production process|
| ||The importance of the reader|
| ||Distinguishing between news and features|
| ||Deciding what kind of copy you're dealing with|
| ||Subbing them differently|
| ||Subbing basics|
| ||What always needs to be checked|
| ||Consistency of information|| |
| || |
| ||Is the language right for your readership?|
| ||How news stories are structured|
| ||The elements that make a good introduction|
| ||The inverse news pyramid|
| ||News language |
| ||A checklist for subbing news|
| ||A step-by-step approach to subbing a feature|
| ||Comparing it to the brief|
| ||Making a mini assessment|
| ||Checking the structure|
| ||Checking the intro|
| ||Checking the conclusion|
| ||How subbing online is different to subbing for print|
| ||Online readers and how they differ|
| ||Rewriting copy online including key words and helping the search engines |
| ||Building and fostering sound relationships with good, valuable writers |
| ||The elements of strong headlines and what they must do|
| ||Styles of headlines for news, features and online copy|
| ||Techniques for writing strong headlines|
| ||The role of the standfirst or "sell" and what it does|
| ||How standfirsts are used and how to write good ones|
| ||Your complete Subbing System|
Exercises and quizzes
| ||To check your understanding of the theory, during this e-learning course you will be quizzed on all aspects of sub-editing. |
Top tips and checklists
| ||Handy tips and checklists at key stages of the course. These cover vital topics including: thinking like the reader and always having them in your mind's eye; checking every detail; ensuring continuity when making changes; the inverse news pyramid and where to make cuts; looking for anecdotes/quotes for a conclusion; headlines and standfirst devices; adding some context or detail to the caption. |
|Feedback from the trainer|
| ||Our expert trainers are here to provide you with invaluable one-to-one feedback on your progress. Email your subbed copy and the trainer will supply you with individual guidance, comments and practical suggestions. Then, once you've improved your work, the trainer will appraise your revised content and provide a second set of constructive comments. This unique feedback really brings your e-learning to life and makes sure you have truly grasped - and applied - all of the key principles. || || |
You can dip in and out of this e-learning course as often as you like. It should take you approximately 2-2.5 hours in total to complete. You can work at your own pace and go back at any time, to any part of the course.
If you have any queries, we’d be delighted to help, just email us.
Please note that this course is intended for speakers of English.
Sub-editing is £105 + tax per user * which gives you full unlimited access to the course for one month.
If you want to add personal one-to-one trainer feedback to the course, the price is £155 + tax.
If you feel you need feedback at a later stage, you can request it then.
* Discounted rates for multiple users are available. The discount applies to this course or a mix of e-learning courses.
If you would like to receive a Certificate when you have completed your e-learning course, please just let us know and we will arrange for one to be sent to you.
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