Half day in-company training course
This course is for anyone in charge of planning and strategy for their content online. It helps you make informed decisions on how to make your websites and digital content more effective. It will demonstrate how a strategic approach to measurement and analysis provides invaluable insights into your site’s visitors and an understanding of how they behave online. You will discover how to use this information to achieve your goals, drive business and boost return on investment.
"I really enjoyed the course and have found the information extremely useful. We’ve been using the keyword planner to help us with writing headlines and standfirsts, and our site designers are looking at ways that we can add metadescriptions more easily, as well as helping us to build landing pages.
Our other big success has been in pushing down the bounce rates from our pages – adding in more links and ‘stickiness’ has brought the rates down to c30% for some areas of the site, compared to around 80% across the board previously. There’s still a lot of work to do, but we’re making progress on what is still a pretty young brand/website. Thanks again for a great course"
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Introduction – What do you want to measure?
- Business perspective vs Reader perspective
- The 4 types of data and what they can be used for
- Aligning measurement with strategy
Web analytics reports
- Understanding quantitative data and web analytics reports
- Acquisition, retention and engagement metrics and how to use them to improve your content
- Tracking user journeys
- Using analytics tools to define goals and conversions that align with your objectives
- Measuring return on investment
Doing it: Delegates will analyse their web analytics and identify three key areas for action
Key performance indicators
- How to monitor performance and measure progress
- Metrics that are essential for success
- Spotting trends from data
Doing it: Delegates will create KPIs for their business objectives
- Understanding why your web visitors do what they do
- Tools for measuring qualitative data – surveys, research and usability testing
- Driving actionable insights
Measuring social media
- Using data to find customers
- What are friends and followers worth?
- Measuring your influence on social media channels
Doing it: Delegates will use social media tools to identify potential influencers in their sector
To do lists
For more information on how we can help you organise your course, please contact us.