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  Web analytics

Half day in-company training course

This course is for anyone in charge of planning and strategy for their content online.  It helps you make informed decisions on how to make your websites and digital content more effective.  It will demonstrate how a strategic approach to measurement and analysis provides invaluable insights into your site’s visitors and an understanding of how they behave online. You will discover how to use this information to achieve your goals, drive business and boost return on investment.

"I really enjoyed the course and have found the information extremely useful.  We’ve been using the keyword planner to help us with writing headlines and standfirsts, and our site designers are looking at ways that we can add metadescriptions more easily, as well as helping us to build landing pages.
 
Our other big success has been in pushing down the bounce rates from our pages – adding in more links and ‘stickiness’ has brought the rates down to c30% for some areas of the site, compared to around 80% across the board previously. There’s still a lot of work to do, but we’re making progress on what is still a pretty young brand/website.  Thanks again for a great course"

Outline

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Introduction – What do you want to measure?

  • Business perspective vs Reader perspective
  • The 4 types of data and what they can be used for
  • Aligning measurement with strategy

Web analytics reports

  • Understanding quantitative data and web analytics reports
  • Acquisition, retention and engagement metrics and how to use them to improve your content
  • Tracking user journeys
  • Using analytics tools to define goals and conversions that align with your objectives
  • Measuring return on investment

Doing it: Delegates will analyse their web analytics and identify three key areas for action

Key performance indicators

  • How to monitor performance and measure progress
  • Metrics that are essential for success
  • Spotting trends from data

Doing it: Delegates will create KPIs for their business objectives

Qualitative data

  • Understanding why your web visitors do what they do
  • Tools for measuring qualitative data – surveys, research and usability testing
  • Driving actionable insights

Measuring social media

  • Using data to find customers
  • What are friends and followers worth?
  • Measuring your influence on social media channels

Doing it: Delegates will use social media tools to identify potential influencers in their sector

To do lists

 

For more information on how we can help you organise your course, please contact us.

 

About us

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ETC is the UK's leading training provider for professionals working in media, marketing services, PR and corporate communications.  We provide training for maximising your media, communications, print and digital content. 

We give you a totally flexible approach to your learning and development, both in content and delivery.

Call us on 00 44 (0)1428 722105 to see how we can help you and your staff.  Read more...

Training Consultants

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Learn direct from the best in the industry.  Our consultants, trainers and writing specialists are all experts in their field, and work with Europe's leading media owners, publishers and content providers to improve skills, efficiency and creativity.  Read more...

Contact us

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Please let us know if you want to learn more about our e-learning or tailored in-company training.

You can email us or call on 00 44 (0)1428 722105 to discuss your needs in more detail.

Affiliates & partners

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ETC is pleased to work with and recommend a growing number of carefully selected partners.  Meet our partners here...

Creating content

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We have a large pool of expert talent available to create high quality content for your print or digital projects.

Our award-winning writers can help you create web content, online communication or persuasive marketing copy.  Read more...

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