Commissioning – In-company training

Successful content often starts with a good commission. This highly practical session looks at how you go about commissioning, taking the process from the first glimmer of an idea to the completed article. Great if you have to commission content and want to make sure you are doing everything you can to get the best possible result from your contributors. 

Really insightful! As I have never done any commissioning before, this was a great way to be introduced to the subject and I now feel confident in being able to commission something out.

Production editor, Immediate Media

 

One day in-company training course

We will ask you to bring any information on your readership; an issue of your magazine;. commissioning templates and sample commissioning letters.

Why should these articles be written?
  • What do you need to think of before you commission
  • Balance of reader interests
  • Sparking ideas

Doing it: Delegates will draw up a reader profile and list the elements of an ideal article

How can you get what you want?
  • Planning a successful commission
  • What to put in
  • What to leave out
  • What about online?
  • Setting deadlines

Doing it: Delegates will analyse commissions

Discussion and analysis

Doing it: Dealing with the freelance writer – delegates will be asked to commission an article

Discussion and analysis

The people: how to deal them with them when you aren’t happy with the copy
  • Working out how to get the best result
  • Should you send it back?
  • How can you criticise without demotivating them?

Doing it: Dealing with the writer – delegates will be asked to work out what is wrong with an article and then to explain to someone else how to correct these problems

Discussion and analysis

To do lists – how will you put into practice what you have learned?

Reactions and close

This course provides you with practical skills that you can apply immediately to your own commissions. We send you away with a list of “To dos” to focus on after your training and will follow-up with you to see how you are getting on. We are always here if you have any queries at all.

To find out more about our range of in-company courses, and how we work and support you both before and after your training, please have a look at our in-company training page.

Please call 00 44(0)1428 722105 or email us for more information on how we can help you organise your training.