This highly practical workshop highlights how market leading magazines approach their covers, industry best-practice, and the latest cover innovations from around the globe. It will also equip you with a range of proven tools, tips and techniques to improve the effectiveness of your own covers.
One day in-company training course
For publishers, editors and art directors who want to create compelling and high-impact covers and improve the way their magazine connects with their reader through every page.
We will ask you to bring examples of your magazine’s best selling covers; examples of your covers that sold disappointingly; examples of a rival’s cover that you admire.
Best-practice and cover innovation from around the globe
The secret of the best covers...ever!
A quick-fire journey around the globe to look at the best 99 cover templates from a wide range of markets – and what you can learn from them.
Doing it: Delegates will be split into small groups. They will be asked to discuss why they think some of the covers shown did so well. What secrets are common to all successful covers? Delegates will then outline with the trainer and in their groups possible reasons why the best selling cover they brought along did so well. What three secrets will they be adopting next issue?
Every editor lives in dread of a bad sale. But why does this happen? Is it just one of those things or is there a science behind our failures which we can use to stop them happening again? Delegates will be shown a series of ‘disaster’ covers and will be asked to guess from a series of covers which ones did well and which sold disappointingly.
Doing it: Delegates will discuss in groups and with the trainer reasons why the disappointing covers they have brought along sold less well than they hoped. What 3 disasters will they be avoiding next issue?
Where does the perfect cover come from?
All magazine covers start from the same place - with the reader. How much do you know about yours and how much are you using this information to create the perfect cover?
9 things to always keep front of mind when creating a strong brand
- Making sure your cover has impact from a distance and close-up on a crowded and competitive newsstand
- Ensuring your cover is optimised for all newsstand displays
- Displaying your unique selling points (USP’s) clearly to new readers both on your cover and in every head, sell and caption.
- Positioning your key cover sells in visual hotspots
- Imagery vs coverlines - getting the balance right
- Ensuring you have key psychological trigger words packed in to your cover lines
- Making sure your typographic layout, fonts and colour palette are fit for purpose
- Increasing the perceived newsstand value with flashes, circles and other graphic devices
- Ensuring your cover is consistent, but still different enough issue-on-issue to surprise and delight
Front cover evaluator: is your cover really as good as it could be?
A detailed look at key cover metrics: impact, consistency, visibility, value, engagement, desirability, differentiation and brand relevance.
Doing it: Delegates will break down what they know about their readers. With the trainer, they will begin to outline how this information can be translated into cover and coverline perfection.
Genre specific session
What can we learn from our rivals? What are rival editors doing on their covers that we are not doing? What are we doing the same?
Doing it: Delegates will discuss why they admire their rivals’ covers and agree with the trainer ways in which they can turn them to their advantage.
The ideal cover – how to make it happen every month
Every editor has a wish-list of the cover they would like to have in an ideal world. But is this really as unobtainable as we so often think?
Doing it: Delegates will create their perfect cover, containing their ideal cover image, coverlines they would kill to have, colours they would use, exclusive stories and so on. Then the group will discuss how many of these ideal cover features are actually obtainable.
Analysis and discussion
To do lists – how will you put into practice what you have learned?
Reactions and close
This course provides you with practical skills that you can apply immediately to your own covers. We send you away with a list of “To dos” to focus on after your training and will follow-up with you to see how you are getting on. We are always here if you have any queries at all.
To find out more about our range of in-company courses, and how we work and support you both before and after your training, please have a look at our in-company training page.
Please call 00 44(0)1428 722105 or email us for more information on how we can help you organise your training.
Awesome, really good session. Love the analysis session breaking down the cover and looking at other people's covers.
Art editor, Immediate Media