Headline writing – In-company training

This session looks at different ways to write heads and standfirsts in order to give them more impact.

That was a really useful course and I've been doing some upside down heads and sells and questions and giving much more thought to sells. I've been rewriting sells in particular to make them more appealing. Thanks again for your course, it's really made a positive difference to what I've been doing.

Deputy editor, Bauer Media

 

Half day in-company training course

What makes a newsy headline/sell work?
  • Anticipating the reader
  • Finding the key words to pull the reader in
  • Keeping it fresh
  • Working with the layout
  • Avoiding repetition

Doing it: Looking outside: delegates will analyse newsy heads and sells from a variety of publications

Doing it: Delegates will work in groups to come up with newsy heads and sells

What makes a feature headline/sell work?
  • Anticipating the reader
  • Finding the key words to pull the reader in
  • Different types: when to use them?
  • Working with the layout
  • Looking at the publication as a whole - avoiding repetition
  • Creating a user journey from cover to page

Doing it: Looking outside: delegates will analyse feature heads and sells from a variety of publications

Doing it: Delegates will work in groups to come up with feature heads and sells

Using page furniture to pull the reader in
  • Using detail to hook the reader
  • Making pull quotes and captions work
  • Looking at the feature as a whole package
  • Is your process working?

Doing it: Delegates will create page furniture for features

Doing it: Delegates will analyse their own heads, sells and page furniture and make plans for improvement

To do lists – how will you put into practice what you have learned?

Reactions and close

This course provides you with practical skills that you can apply immediately to your own heads and sells. We send you away with a list of “To dos” to focus on after your training and will follow-up with you to see how you are getting on. We are always here if you have any queries at all.

To find out more about our range of in-company courses, and how we work and support you both before and after your training, please have a look at our in-company training page.

Please call 00 44(0)1428 722105 or email us for more information on how we can help you organise your training.