Advanced news writing – E-learning course

This comprehensive advanced news e-learning course builds on the foundations of basic news writing, exploring the many options and challenges encountered when writing and presenting news items.  Our interactive online course covers in depth all the theory and practice of advanced news writing, including handling breaking news stories online.

Thanks for your feedback - I found both this and the online section to be very useful. I imagine I'll be signing on to another course soon, so until then!

E-learning delegate


This course is great if you have some experience of producing news content, but now really want to stretch your skills and learn all the secrets of the seasoned news professionals.

The course comes in 3 parts:

Part 1: Techniques to pull the reader into your story

Part 2: Making the most of threads and transitions to keep the reader reading

Part 3: Building a running news story for your target audience.

You will learn:
  • How to manage complex news stories and divergent sources
  • How to efficiently handle news flow for the 24/7 audience
  • How to write the most attention grabbing introductions
  • The structural techniques behind the best news stories
  • How to manage one-off stories and extended news coverage
  • The essential writing tricks and tips to streamline your writing

...and much more.

Advanced news writing is the perfect follow-up to our News writing for print and digital e-learning course.

If you sat down and did the course in one sitting, it would take approximately 1.5-2 hours to complete. However, the exercises and quizzes we include mean it can take longer. You can work at your own pace, and dip in and out of the course as often as you want, and go back to sections to really make sure you've understood. If you have any queries at all, you are very welcome to get in touch with the trainer as often as you want.

We set a 4 week deadline from the point you receive your enrolment information.  If you need longer though, you just need to let us know. The course covers:

What the advanced news writer needs to do
  • Selecting from a wider range of introductions
  • Developing a more advanced structure for the body of the news story
  • Handling more complex stories from multiple sources
  • Crafting news for different places in the stream of media - weighing up the roles of digital and print
  • Identifying what's good and bad in intros
  • Playing with the intro to create variety
  • The 6 intro options
  • Grab
  • Anecdotal
  • Slow burn and explode
  • Connection
  • Description
  • Quote
  • Identifying what's good and bad in structure
  • Playing with the structure
Breaking up the blocks
  • Pulling the reader through with easy flowing copy
  • Using transitions
  • Building links between sentences and paragraphs
  • Object transitions
  • Narrative flow transitions
  • Fact transition
Stories in different parts of the news stream
  • 24/7 news for the web
  • Keeping online news updated
  • Keeping online news fresh
  • Looking for the new angle
  • Adding value with reporting, links, maps, pix, comment pieces etc


This course is packed with interactive exercises that will check your understanding and a quiz you on how to handle a developing news story.

There are handy tips and checklists at key stages of the course.  These cover vital topics including:

  • Using the different types of intro
  • Advanced structure
  • News in different parts of the media stream

and many more.

Richard SharpeRichard Sharpe is a trainer, journalist, researcher, a Visiting Fellow in journalism at the University of East London and a director of ContentETC. As a journalist he has contributed to the Financial Times, The Herald Tribune, The Times, The Daily Telegraph, The Observer, Computing, Computer Weekly and other publications covering IT and its impact. Richard is a highly successful trainer, regularly training journalists at publishing companies including Bauer, Haymarket and TimeInc and coaching executives at organisations including UCLU and LSE.

The beauty of e-learning is that you can do it at a time and place to suit you. But you won't be alone! Richard will talk you through the key points to improve your skills and knowledge, and at any time during your e-learning course, you can email him with any queries or comments.

Richard can also give you invaluable one-to-one feedback on your own work. If you buy the trainer feedback option with your course, email your work to him after you have completed the e-learning and he will supply you with individual guidance, comments and practical suggestions. Then, once you've improved your work, he will review your revised content and provide a second set of comments. This unique feedback really brings your e-learning to life and makes sure you have truly grasped - and applied - all of the key principles.

If you would like to receive a Certificate when you have completed your e-learning course, please just let us know and we will arrange for one to be sent to you.

Advanced news writing is £105 + tax per user * which gives you full unlimited access to the course for one month. If you need longer though, you just need to let us know.

If you want to add personal one-to-one trainer feedback to the course, the price is £155 + tax.

* Discounted rates of up to 70% are available for multiple users. The discount applies to this course or a mix of e-learning courses. We will give you an immediate 10% discount off your second course if you book with us again.