Advanced News Writing – In-company training

Take this highly practical course (using your own news) and take stock of what you are doing now; identify weak points and bad habits; and use the techniques outlined to change and improve your news writing.


One day in-company training course

Short newsy items are enduringly popular. This session gives you the opportunity to evaluate your news writing habits and experiment with different forms.  

You will be asked to send two news stories to the trainer a week before the session, and to bring sufficient material for two news stories.

What do your readers want?
  • How are they changing?
  • How does this affect what they need from you as news?
  • Are you giving it to them?

Doing it: Delegates will identify something that has changed for their readers in the past 6 months and come up with news coverage as a result

Keeping your news new
  • Are you working hard enough to keep your news fresh?
  • Are you finding exclusive sources?
  • Are you coming up with the best spin on a story?

Doing it: Delegates will come up with a fresh way to approach a current news story

Are you in a rut?
  • Are you churning out the same stories over and over again?
  • The news pyramid and its strengths and weaknesses
  • What are the alternatives?
  • What non textual treatments can you use?
How to aim content directly at the needs of the reader
  • Asking: where’s the threat, the opportunity and the entertainment
  • How to use the Prepare, Organise, Write, Evaluate and Rewrite (POWER) discipline to generate quality content
  • Putting the key elements of threat, opportunity or entertainment for the reader/visitor top in the content

Doing it: Delegates will plan and write a news story

Making a strong start
  • What alternatives to the summary can you use?
  • How can you use the grab and slow burn?
Taking the reader through the content
  • Paragraph structures
  • Summary paragraph
  • Conclusion paragraph
  • Making quality transitions between paragraphs
  • Repetition transitions
  • Narrative transitions

Doing it: Delegates will write another news story

Moving beyond the standard news story
  • How can you weave multiple threads into a story?
  • What makes a successful news analysis?

Doing it: Delegates will write a news analysis

One-to-ones: The trainer will discuss each delegate's news stories

To do lists – how will you put into practice what you have learned?

Reactions and close

This course provides you with practical skills that you can apply immediately to your own news. We send you away with a list of “To dos” to focus on after your training and will follow-up with you to see how you are getting on. We are always here if you have any queries at all.

To find out more about our range of in-company courses, and how we work and support you both before and after your training, please have a look at our in-company training page.

Please call 00 44(0)1428 722105 or email us for more information on how we can help you organise your training.

Helpful - on both the level of personal writing and general tips for structuring news stories, finding news stories, and thinking of interesting spins/ways to vary content

Editorial assistant, Immediate Media