This advanced session reassesses your current style, content and effectiveness of reviews and group tests with particular reference to the evolving needs of the reader, and shows you how to introduce new elements.
One day in-company training course
Great if you are a reviews editor, section editor, senior writer or review writer with more than two years experience.
- What constitutes a really useful review
- Group tests: achieving balance without blandness
- The review as the magazine’s USP
Doing it: Delegates will use the criteria discussed to write a review of a review
Focus on the reader
- Matching the profile with the review/test style and content
- Identifying particular problems in maintaining consistency
- The must-read factor
Doing it: Delegates will work in teams to construct a reader profile and write a detailed group test of video-based material for their chosen readership
Doing it: Delegates will continue to work in their teams to edit and standardise the group test
The time factor
- Coping with deadlines, late products and last minute pages to be filled
Doing it: Delegates will write a timed review
Doing it: Delegates will adapt their review according to changing criteria (layout, length, readership, style)
Doing it: Delegates will reassess the review and test content of their own publications
To do lists – how will you put into practice what you have learned?
Reactions and close
This course provides you with practical skills that you can apply immediately to your own reviews. We send you away with a list of “To dos” to focus on after your training and will follow-up with you to see how you are getting on. We are always here if you have any queries at all.
To find out more about our range of in-company courses, and how we work and support you both before and after your training, please have a look at our in-company training page.
Please call 00 44(0)1428 722105 or email us for more information on how we can help you organise your training.