The best reviews and tests are always interesting to read, even if the reader has no intention of buying or using the product! Our online review writing course shows you how to write a critical review, whilst still being objective and balanced, and still entertaining your reader with your observations and personal style. Whether it's for a digital or print audience and whether you're interested in general features of review writing; or top tips on writing a product review, a software review, car road test, movie or travel review; this interactive e-learning training course shows you everything you need to know about writing reviews, with invaluable tips from expert reviewers. We give it a Best Buy, 10 point, 5 star rating!
First let me say that I really enjoyed the e-learning course on Review and test writing. It has helped me structure my writing more and given me much more to think about when planning reviews and previews.
Great if you are new to review writing or testing products.
The course comes in 2 parts:
Part 1: Knowing your reader and why they read reviews; what a review should do; how to structure it and getting the right style and tone.
Part 2: How to plan; making templates work; finding the angle; tips for good writing and keeping it legal.
You will learn:
- How to make sure your review is well-researched, accurate and informed
- How to communicate the reviewer's first-hand experience of the product or service
- Proven ways to make your review knowledgeable, authoritative and expert
- How to make your review entertaining for all your readers
- Lots of different styles and approaches to use
- How to develop an authentic and unique tone of voice
- How to predict, and fulfil the reader's expectations
- Every step from planning to crafting and editing your review
- How to use your writing time super-efficiently
- How the law affects what you can and can't write
...and much more.
Review and test writing is a great introduction to our Advanced review and test writing e-learning course.
If you sat down and did the course in one sitting, it would take approximately 1 hour to complete. However, the exercises and quizzes we include mean it can take longer. You can work at your own pace, and dip in and out of the course as often as you want, and go back to sections to really make sure you've understood. If you have any queries at all, you are very welcome to get in touch with the trainer as often as you want.
We set a 4 week deadline from the point you receive your enrolment information. If you need longer though, you just need to let us know. The course covers:
Knowing your reader
- Who are they and what do they want from a review in your title?
- Changing the style, tone, level of jargon, complexity, accessibility of your reviews
- Why they read reviews
- The value of the review - what they won't find anywhere else
What a review should do
- Giving first hand experience
- Getting your message across
- Reporting your research to your reader
- Adding authority
- Making your reader think
- Extending their understanding
- Recommending a product
- Providing expertise and advice
- Encouraging aspiration
What is a bad review?
How to structure your review
- Review writing is journalism
- Meeting the standards your readers expect
- Structuring to keep your reader reading
- Answering the questions
Getting the right style and tone
- Finding the right voice for your audience
- Breaking it down in order of importance
- Balancing your argument
- Deciding the verdict and rating
- Working successfully within a template
Finding the angle
- Hooking the reader
- Making it work for your title, in print or online
- Strong intros
- Different styles
- Driving the story forward and giving it pace
- Using eyecatchers
- Avoiding worn out phrases
- Definitive conclusions
Keeping it legal
- Being alert to the dangers of libel and defamation
This course is packed with interactive exercises and you will be quizzed on how to grab your reader from the start and how to organise your information for maximum impact.
There are handy tips and checklists at key stages of the course. These cover vital topics including:
- The ingredients for a great review
- How to find your angle
- How to catch the reader's eye
- How to write it up in a way that really works
and many more.
Piers Ford is a highly experienced journalist, specialising in reviews, tests, features and profiles. He contributes to a large number of business, arts and lifestyle publications including The Independent on Sunday, France magazine, BBC Music magazine, Gramophone, The Singer, The Financial Times, Boards, Amazon.co.uk, Heritage and Country Living.
The beauty of e-learning is that you can do it at a time and place to suit you. But you won't be alone! Piers will talk you through the key points to improve your skills and knowledge, and at any time during your e-learning course, you can email him with any queries or comments.
Piers can also give you invaluable one-to-one feedback on your own work. If you buy the trainer feedback option with your course, he will ask you to email your work after you have completed the e-learning. He will supply you with individual guidance, comments and practical suggestions. Then, once you've improved your work, he will review your revised content and provide a second set of comments. This unique feedback really brings your e-learning to life and makes sure you have truly grasped - and applied - all of the key principles.
If you would like to receive a Certificate when you have completed your e-learning course, please just let us know and we will arrange for one to be sent to you.
Review and test writing is £105 + tax per user * which gives you full unlimited access to the course for one month. If you need longer though, you just need to let us know.
If you want to add personal one-to-one trainer feedback to the course, the price is £155 + tax.
* Discounted rates of up to 70% are available for multiple users. The discount applies to this course or a mix of e-learning courses. We will give you an immediate 10% discount off your second course if you book with us again.