Review and test writing – In-company training

We will help you make your reviews and tests interesting whether the reader has any intention of buying/using the product or not. 

Excellent. Got me to see review writing from a different angle and taught me useful techniques.

 

One day in-company training course

Great if you are just starting out as a writer, features editor, review and games editor or technical editor.

  • The reviewer as a ‘journalist’
  • Applying standards to preparation and planning
  • The importance of structure
  • Time management
  • The reader’s expectations
  • Dos and don’ts

Doing it: Delegates will write a short, comparative review for a particular readership, followed by discussion

Doing it: Delegates will assess a range of review styles in publications and consider how they might be imported to create more variety in their review writing

Why review?
  • The pros and cons of negative reviews
  • Making assumptions on the reader’s behalf
  • The conflict between providing information and entertainment
  • How far to personalise a review

Doing it: Delegates will be given a review to edit, followed by a discussion on what constitutes a well-written review which answers reader requirements while remaining loyal to the ethos of the publication

Adding value
  • The role of structure
  • Visual impact
  • The reviewer as the voice of authority and wisdom
  • Reviewing for the web

Doing it: Delegates will research, plan and write a review of a web site appropriate to their own publications

Doing it:
Each delegate will assess the different styles and approaches to review writing discussed throughout the day and consider how they might introduce three new elements to reviews on their own magazines

To do lists – how will you put into practice what you have learned?

Reactions and close

This course provides you with practical skills that you can apply immediately to your own reviews. We send you away with a list of “To dos” to focus on after your training and will follow-up with you to see how you are getting on. We are always here if you have any queries at all.

To find out more about our range of in-company courses, and how we work and support you both before and after your training, please have a look at our in-company training page.

Please call 00 44(0)1428 722105 or email us for more information on how we can help you organise your training.