Writing for the web

This how to write for the web interactive training course from ContentETC will show you all the vital secrets - the best practice for writing online, how the right language makes your web copy easier to read, examples of good web writing, tops tips for writing online, making the most of search engines and attracting more people to your site.

Online readers are more demanding, less loyal and won't give you as much time. Your words need to work much harder to get your message across. This e-learning course will show you how.

"Thanks very much for your help and advice - you've provided an invaluable insight into the fundamentals of writing for online."

Suitable for:

Anyone writing for the web, professionally or personally, including writers, editors, contributors, academics and executives. An ideal complement to our Search Engine Optimisation and Blogging online courses.

You will learn:

All the ways that web content differs from the printed word
The essential techniques for effective online writing
The secrets of grabbing your readers' attention
How to use language to build reader interest
How to adapt your print content for online audiences
The secrets of search engines, keywords and phrases
Why you should use images and other visual devices
Time-saving tips and tricks used by the professionals
The latest tactics for achieving online impact
The benefits of interactivity, including links, podcasts, video, audio, blogs and forums

...and much more.

	How people read online
	Thinking about your reader
	Why are they there and what do they want?
	How people read a screen
	The skim factor
	What does this mean for the writer?
	Writing for the web
	Web vs print: the differences
	The 25/50 rule: keeping copy short
	Getting the most important information first
	Grabbing your reader with short and sharp headlines
	Using the inverted pyramid
	The vital first paragraph
	Using active language
	Breaking copy up
	Thinking top and left of the page
	Adapting material for longer articles
	Using devices to pull the reader's eye down the page

	Using search engines to pull readers to your site
	How readers are measured
	How search engines work and rank
	Feeding the search engines
	Using key words and phrases
	How writing changes for search
	Striking a balance
	Using the media
	Giving your coverage depth
	Creating links
	Making it timely, offering more and keeping it updated
	Thinking and tagging images
	Making it multimedia: using slideshows, podcasts and vodcasts
	Encouraging readers to contribute through blogs, polls, quizzes and forums

	Exercises and quizzes
	To check your understanding of the theory, during the e-learning course you will be quizzed on how people read online; writing for the web; and analyse sample content from the web, to see what works and what doesn't.
	Top tips and checklists
	Handy tips and checklists at key stages of the course. These cover vital topics including: how people read on the web; writing online; search engine optimisation; keeping things short; thinking left; breaking copy up and making it multimedia.
	Feedback from the trainer
	Our expert trainers are here to provide you with invaluable one-to-one feedback on your progress. Email your work and the trainer will supply you with individual guidance, comments and practical suggestions. Then, once you've improved your work, the trainer will appraise your revised content and provide a second set of constructive comments. This unique feedback really brings your e-learning to life and makes sure you have truly grasped - and applied - all of the key principles.

Timing: You can dip in and out of this e-learning course as often as you like. It should take you approximately 1.5-2 hours in total to complete. You can go at your own pace and go back at any time, to any part of the course.

If you have any queries, we’d be delighted to help, just email us.

Please note that this e-learning course is intended for speakers of English.