What’s best done through e-learning and what’s best done face-to-face? Putting together a proposal for a client prompted that old question to be posed again. I’m in favour of a blended approach because, although a fan, e-learning cannot do everything. It can impart skills and knowledge. But if you want to deal with attitudes and Read More
Month: July 2010
When digital works
Digital can be good news for print publishers. Read More
You need to plan your planning…
An ugly title, I agree, but none the less true for that. In recent weeks I’ve been struck by the number of companies taking the time to actually plan their business strategy. I’m surprised for two reasons. First, that planning seems to be an unnatural act for many people in business. Our human nature usually kids us Read More
Top tip of the week – Proofreading
#6 The hardest copy to proofread is copy we have written ourselves. Why? Because it’s hard to look at your own work with a critical, impartial eye. Where possible, ask a colleague to read your work instead. See more top tips here. Read More
PR gets measured
Measuring the impact of PR is getting a trans-Atlantic revamp. PR organisations and companies on both sides of the pond have decided that counting the clippings is not enough. They want to develop new measures of the impact of PR campaigns which measure the real impact they have: the “outcomes” and not the “outputs”. Several Read More
Quick, quick or slow reading?
If everyone wants to do things more quickly, why are slow e-readers gaining in popularity? Read More
Google is always watching you
…even, apparently, when you’re not doing anything! Google had just been granted a patent – which they filed back in 2005 – which allows them to track the mouse movements and the cursor positions of our computer screens , even (and especially) when we are not clicking anything. This will no doubt prove a useful addition to Google’s Read More
Top tip of the week – Review writing
#5 Ask yourself what your reader wants to know about the product you are reviewing. Do this EVERY TIME you sit down to write a review. See more top tips here. Read More
Amazon sells more e-books than paper books
We have reached a tipping point in book publishing: Amazon now sells more e-book content than paper content. For every 100 paper books it shipped in June in the USA Amazon “shipped” 180 e-book content to customers. Note that date in your diary: June 2010. And note that they were paying customers: Amazon excluded its Read More
Should the website come second to the magazine?
One of the biggest problems that print journalists cite when they are talking about their websites is lack of resources: lack of time, lack of money, lack of technical know-how. So websites attached to print publications can end up looking like an unloved afterthought. Does it have to be that way? Yes it’s hard, and Read More