We now need Search 2.0, and quickly…

I clicked through to a Google map today, for an office location, only to see my screen peppered with YouTube screengrabs. Each one then linked to a YouTube clip. Fine, I guess, as after all Google does own the clip sharing site. But to me it’s also another example of Google dissipating it’s core promise of Read More

Internet use in the UK – what do Ofcom’s findings mean for writers?

The internet section of Ofcom’s latest report raises some interesting questions for anyone writing for the web. It finds that  younger people, aged 16-34, are more likely to turn to the internet for amusement than older people. Those aged 55 and up are using it to ‘find out or learn things’ or ‘contact people’. Much Read More

Reading is not a social activity

One of the wonders of writing for an audience is that each member of your target group is usually unaware of how many other people are reading the same piece. In fact the mark of good/great writing is that wonderfully direct link between the words on the page and the message unfolding inside your reader’s mind. Only when they Read More

Making every word count

…often means counting your words as well. “Don’t take out the odd word here or there. Take out whole sentences; whole paragraphs” stated Rudyard Kipling (former copywriter) in his advice to fellow writers. It’s still good advice. Especially when writing for an online audience. Resist the urge to drown your audience in data. Try to edit your message down to Read More