#14 Blogging – always be transparent. If you are blogging on behalf of a company, then say so. DON’T IMITATE SOMEONE ELSE. Don’t try to deceive the blogging audience – it will be counter productive! See more top tips here.
Anna Wintour and Mark Frith are iconic editors. Wintour of Vogue and Frith of Heat and now at Time Out. They mix celebrity and fashion: two of the great modern themes. Or post-modern themes. Anybody generating content today should look at what they have done and what they are doing. It has a lesson for
One of the complaints that I hear from editors when I am training their teams is “they won’t pick up the phone”. Some journalists (maybe even many journalists) have always been reluctant to pick up the phone. It’s a lot easier to write about your own experiences than it is to track someone down and
#13 Writing for the web – think about screens. Make sure you’ve got something interesting towards the bottom of the opening screen. See more top tips here.
Remember the fuss about the digital TV “red button” ? You press it while watching a commercial and hey presto! you’re whisked to a rich media advertisement featuring video, text content, interactive web pages, etc. Problem is, nobody wants to actually do that. It took broadcasters a few [expensive] years to recognise this, and now, as far
The pressure on free speech by the triple whammy of libel, privacy and injunctions should ease. Mr Justice Eady is retiring as the senior judge in the High Court of England and Wales hearing those types of cases. Eady has given a string of decisions which have tightened privacy and opened the way for injunctions to stop
#12 Beware of self-indulgence when you write reviews. If you realise you are playing to the gallery, you may need to rein yourself in. Make sure you are giving enough space to the subject of the review. See more top tips here.
You have to admire Simon Heffer. He’s an associate editor at The Daily Telegraph and self-appointed guardian of the English language. He’s been fighting the good fight at the Telegraph for some time. His periodic style notes are both witty and trenchant. From the extracts that appeared in the Telegraph, it looks as if his
#11 Not sure about your big idea for a feature? Try saying it outloud… See more top tips here.
So, Eric Schmidt of google reveals how we are finally catching up with the future, as immortalised by Star Trek!! He’s telling us that in a few months time, users of Android (google) smartphones will “…be able to speak into the phone in one language, and have the phone read back the translation aloud in another language.” [remember