The iPad’s 30% subscription could well be the trigger that gets publishers coming up with all sorts of new ways to pay for the content that we love to create. Read More
Month: February 2011
Contract magazines power on
Contract magazine publishing goes from strength to strength, despite the gloom around consumer and B2B magazine publishing. 11 of the top 20 magazines by circulation are contract magazines, according to the ABC; 65% of the contract magazines in the top 100 have increased circulation or are new contract magaziness; and All the top five magazines Read More
It’s all in the planning
I got the look again the other day: the look I get when I tell people that they will save time if they just stop and plan before they hit a key when they write . I was working with a group of graduates whose success depends partly on their ability to write complex reports Read More
SO what DO you call a blog alert…?
Isn’t our language fabulous? When I deliver my copywriting training sessions, I always try to include the startling fact that although the Oxford English Dictionary accepts (for Scrabble?) and includes over 600,000 different words in the English language, our average written vocabulary in the UK is a paltry 4,000 words. Shakespeare in contrast employed over 15,000 different Read More
Top tip of the week – proofreading
#22 Take breaks when you are proofreading. A few minutes away from the proof can help you develop a “fresh eye”. Do some other work, or go back to a proof after lunch or a coffee break and you will spot further mistakes. Honestly, it works! See more top tips here. Read More
Discovery channel to use “dead trees” to boost Animal Planet to UK kids
The power of paper-based magazines has been recognised by no less a master of the new media than Discovery Communications, owner of the Discovery channel. Discovery is partnering with that old hand at magazines and all things print DC Thomson. DC Thomson, founded in the late 19th century, may not be able to run an Read More
Quiz your readers
When we are putting together our e-learning courses we spend a lot of time thinking about how best to get the information across. We’ve always used quizzes so that learners can check how much they’ve taken in. So it’s good to see new research highlighted by web guru Jakob Neilsen in his blog that shows Read More
Watched any good web lately?
More and more websites, blogs and networks are hosting their own video content (as opposed to pasting up YouTube links). You can see the appeal. It looks attractive, it proves that you’re up-to-date and “on-trend”, and is a very useful tool for certain applications. For example, to see a product review or demonstration, or enjoy a virtual Read More
Bell gives guidance to content generators
Daniel Bell, dubbed the sociologist of capitalism, has died in the USA. His insights into modern society in three key books provide today’s content generators with important guidance. The post-industrial society which he prophesied and described is based on information with a key role for the content generator. Greater role for journalistic mediation There will Read More
NEW online Certificates for journalists
We’re really excited about our new partnership with the Professional Publishers Association (PPA) to offer two new journalism certificates. Here’s what’s happening: We at ContentETC have partnered with the PPA to develop and launch two new journalism certificates, available online and designed for writers and journalists who want to earn recognised journalism credentials. These new Read More