The pressure is on: come up with a strong first sentence if you want people to read what you write.
Google and its subsidiary YouTube are taking steps to generate their own content. Until now both have relied on the content of others. The move by YouTube to generate its own high-quality original content has got the most coverage. It wants to complete with Internet-based TV. It has signed up sporting coverage already. The move
One of the great things about digital content is how much writers can learn from stats. You can find out things that have always been guesswork in the past – where readers come from, what they read and how long they stick with an article. But many of the writers I speak to at larger