Think about links

It’s easy to forget about links in your writing. Once you’ve overcome the first major hurdle and actually made a start, there is a tendency to assume that the rest will just flow. Not necessarily. Good writers spend as much time thinking about how to keep people reading as they do about hooking them in

Why proofing REALLY counts

Getting rid of simple mistakes in your writing is important. We’ve talked about it before. Spelling slip-ups and grammatical errors distract the reader from what you are saying. And they can be downright embarrassing. Take the example of the latest television ad from Premier Inn. It’s supposed to be funny; it’s one of a series