The law may be slow because it is deliberate: but it gets there. Twitter may have seemed to be a bastion of private speech but a court order to Twitter from a California Court prompted by a UK case shows that it is not. A UK local council made Twitter reveal the details of a Read More
Month: May 2011
Top tip of the week on PR writing
#25 Think of the email subject line as the headline. Include the benefit and/or impact, not just the action. See more top tips here. Read More
Bribery Act leaves SME’s vulnerable
The UK Bribery Act, which comes into force on July 1 2011, will face small and medium enterprises (SME’s) with another burden. They may not have thought they were involved in bribery – giving or receiving – but they may find that they are. What can you be done for? You are given some tickets Read More
3 reasons to be cheerful about magazines
Magazine people are a creative bunch. They know it’s all about quality content and they’re getting better at taking advantage of new ways to get that content to their audience. So here are three reason to be cheerful: 1 People still want magazine articles – and they’ll pay to get them Last week an article Read More
Haymarket uses QR to link programme to video at FA Cup Final
Haymarket linked a paper mag with video content at the weekend in its FA Cup Final programme. The match day programme had 5 Quick Response (QR) codes printed in it which smartphone users could scan and get videos downloaded from the FA site, FAtv. Highlights 3 hours after kick off The codes linked the captive Read More
Think about links
It’s easy to forget about links in your writing. Once you’ve overcome the first major hurdle and actually made a start, there is a tendency to assume that the rest will just flow. Not necessarily. Good writers spend as much time thinking about how to keep people reading as they do about hooking them in Read More
PCC makes big mistake over Telegraph’s 2-faced Lib-Dems story
The Press Complaints Commission (PCC) has made a big mistake in its judgement against The Daily Telegraph and its story that Lib-Dem government members were talking out of both sides of their mouths. They were saying in public they were in favour of many Coalition policies and in private dissing them. Two faced, at the Read More
Why proofing REALLY counts
Getting rid of simple mistakes in your writing is important. We’ve talked about it before. Spelling slip-ups and grammatical errors distract the reader from what you are saying. And they can be downright embarrassing. Take the example of the latest television ad from Premier Inn. It’s supposed to be funny; it’s one of a series Read More
Fans let down by collapse of contract publisher
The fans of Premier League clubs have been badly let down by the collapse of one of the country’s largest match-day contract magazine publishers. Cre8 Publishing, a contract publisher, was put into liquidation this month. It may owe millions to the clubs for whom it published their match-day magazines. These include Arsenal, Celtic and Tottenham. Read More