#27 Try and ensure that no more than 3 people proofread a document. When lots of people go through a proof, more mistakes tend to be introduced. The ‘too many cooks’ adage is very true in proofreading. See more top tips here.
Month: June 2011
Top tip of the week on writing for the web
#26 Make your key words specific. Remember, search engines like links and BOLD. See more top tips here.
TV listing mags defy gravity
The TV listing magazines continue to defy gravity: 4 TV listings magazines win the top readerships among weeklies in the latest NRS survey. The information they deliver is all available elsewhere. It is in daily newspapers and in separate magazines of the Saturday and Sunday editions; it is available online. Yet 3.4 million read What’s Read More
See you in July
I’m off to find the sun but there’ll be more from me on the ins and outs of writing in July. Till then…
What’s in a brand?
Magazine brands are moving away from traditional magazine content when it comes to apps. Esquire has launched a puzzle app for the iPad, for example. That makes sense. Brands have been extending their boundaries for years with things like conferences and merchandise. New media prompt new ideas. So far so good. Can it go too Read More
Is there a “me” in empathy?
Well there is, but of course it’s reversed… And that’s kind of the point. Too many writers that I meet are still obsessed with what they “want to say”, rather than what their audience may want to hear. They also overlook the fact that writers have to earn their readers’ attention before they can deliver the main Read More
Choose typefaces with authority, if you want authority
The font you use is important because we know it’s not what you say but how you say it. So in written communication it’s the typeface you use. Sarah Palin’s organisation has chosen Gotham as the typeface for her official website. I doubt she chose it, hence the term “organisation”. It was President Obama’s typeface Read More
Using fewer and less correctly
When should you use less and when you should you use fewer? It seems fewer people are sure of the answer these days. Or should that be less people? (Just kidding. Of course it should be fewer.) I get the idea that fewer people understand how to use them because I keep seeing them used Read More